Articles about Influencer Marketing by Chris Abraham

3 predictions for online marketing in 2016: Happy holidays, readers! If you’re here visiting from a global fortune 500 company you may already know some of these predictions because, until now, only enterprises could hitherto afford to innovate and integrate the sort of services and application development required to go from the standard WordPress + Google Analytics + Google AdWords + MailChimp + Facebook set up that most SMBs are rocking for their web presence and online marketing.
2007 Google Apps Case Study: Abraham Harrison manages a successful virtual business using Google Apps Premier Edition: I was doing some searches on Google about Abraham Harrison, my first digital PR agency, and found this amazing old gem from 2007. AH was an earliest adopter of Google Apps and Google wrote a case study about the agency. I was living in Berlin at the time.
A Social Media Conversation With Chris Abraham by The Buzz Bin: Geoff Livingston interviewed me for The Buzz Bin back on July 19, 2007, and I discovered it today while Vanity Searching and thought I would revive it and share it with you here.
Add For Immediate Release to your podcast queue: Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it.
Aloha from the tail end of Summer: Lots of fun things happening at Gerris Corp even in the doldrums of Summer.
An automated solution for influencer marketing research: Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.
Audienti merges SEO, advertising, and influencer engagement services: If you have a brand site you want to turn into Google catnip, Audienti’s for you.
B2B Branding Strategies That Will Win Over Big Clients: Creating a winning brand is difficult for any kind of business, but it’s particularly difficult when you’re dealing with big clients.
Be kind for everyone you meet is fighting a hard battle: Kindness is not an absolute. Kindness only exists in the eyes and the mind of the recipient of the kindness.
Being Pretty Isn’t Enough For Social Media Marketing: I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. A symptom of this disease is an expectation that others will go out of their way to pursue you.
Biznology in the 2016 Online Community Influencer Index: Proud to see Biznology included in this article on the B2B News Network.
Buy domain names for all your pages, products, and services: Infomercials, major Hollywood pictures, and President Donald J. Trump are doing it, so should you.
ChatGPT: who is Chris Abraham?: Chris Abraham is a digital marketing and public relations professional known for his expertise in online influencer outreach, social media engagement, search engine optimization (SEO), and online reputation management.
Chris Abraham According to ChatGPT GPT-4: Chris Abraham is a digital marketing strategist, consultant, and online influencer based in Arlington, Virginia.
Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz: Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.
Detailed analysis of the perfect blogger pitch: Over the last ten years that Gerris Corp has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.
DIY Influencer Marketing Webinar Slides: Here are the slides from the webinar I just did for Biznology that I uploaded to SlideShare
Earned media blogger outreach is alive and well!: Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah!
Earned-media micro-influencer marketing primer: Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding. Micro-influencers are everyday consumers who have 500 – 5,000 highly engaged followers around relevant topics.
Final thank you to Skinny Coconut Oil online influencers: We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!
Fire For Effect When You Can’t Get A Bead On Your Market: I’ve run a social media marketing agency since Autumn 2006. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target–and that’s OK. We’ve worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn’t always clear how. B2B seems to be the least confident that social can help them but I believe we have really sorted it out: What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him.
Five social media courses make one social media strategy meal: Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.
Forget Pump and Dump, Pimp and Hodl: If you’re invested in a company or business, wouldn’t you want that organization to thrive?
Gerris Corp was founded as a boutique virtual company: Gerris Corp was founded as a boutique virtual company, the second incarnation of agencies designed to be distributed and global.
Gerris Working with Spartan Race to Launch Dekafit With Influencer Marketing: We at Gerris are excited to be working with Spartan Race to launch their new fitness, racing, and competition product called Dekafit by connecting with online fitness influencers of all types.
Guest Panelist on FIR #15: The Open Web vs. Content Silos: Late last year Shel Holtz actually tapped me and asked me to be a guest on his For Immediate Release podcast. FIR was on my bucket list and it was a really enjoyable experience. I hope to do it again. Let me know what you think.
Guest Panelist on FIR #45: I’m An Influencer, Pay Me More!
Halloween 2007 Influencer Campaign for The Pew Campaign for Fuel Efficiency: Back in 2007, during Halloween, my company, then named Abraham Harrison, landed Pew as a public affairs online influencer marketing client for the 2007 Energy Bill for the National Environmental Trust (NET).
Happy Spring!: Happy Spring! I’m taking a breather to reconnect with you after a busy past six months.
Healthcare Needs Social Media Influencer Marketing: There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.
How NOT to pitch an influencer: Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.
How one author won over the gun buff message boards: In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, but if gold were that simple to collect, everyone would be loaded.
How to win friends and influence influencers: The more I can become a helpful, useful, wise, and generous intermediary between creators and brands, the more effective I can be when it comes to making that love connection–and being sure that connection makes the mark.
Influencer marketing can drive traffic to your new website: I am talking about the real-time effect of a good outreach campaign that comes flooding in an extreme traffic volume spike immediately after and in the 72-hours after each influencer outreach.
Influencer marketing is 1% inspiration, 99% perspiration: People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!
Influencer marketing is like a wedding: In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for the guests.
Influencer marketing should be fun: Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting, marketing, and influencing everywhere you look. It’s built in!
Influencer marketing should not be about collecting influencers: The worst thing about the internet has been the commodification of friendship
Influencer Marketing: Persistence is Fertile: If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous.
Influencer outreach is more PR than social media: Discover and engage your allies with long-tail blogger outreach
Influencer outreach is more PR than marketing or advertising: Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
Janet Thaeler & Maryanne Conlin on Influencer Marketing: Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
Kimberly-Clark uses social quiz to woo talent: Kimberly-Clark created a BuzzFeed-inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark.
Kindness opens many doors online: While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Launch your social campaign with guns blazing!: When I have a client that needs something launched in a big way I go at it with guns-blazing.
Lucky Employee Number 13 at New Media Strategies (NMS): Chris Abraham was one of the early employees of New Media Strategies and was hired as employee number 13.
Mark's Mexican Meth is fit for a king but made for a pauper: For someone who is so historically financially successful, Mark Harrison is the Scrooge McDuck of entrepreneurship, affiliate marketing, and influencer marketing.
Market to Your Own Influencer Network: I flaked on the second most important job I have: prospect marketing!
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study: A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.
My first TinyLetter missive crossposted to this blog: I have all of 7 subscribers on my TinyLetter newsletter so I thought I would share it here as well, so enjoy!
My influencer marketing tools of the trade: I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.
On online reputation management and online perception marketing: tl;dr: We at Gerris are in the ring with you. With our online reputation management and online perception marketing services, we’re in your corner. With our help, you’ll win the fight for your good name on an online search.
Paid online influencer marketing is fully mainstream: Whether you choose to use online influencer marketing, go down the micro-influencer marketing rabbit hole, or go with sponsored links or native advertising, the state of the sponsored content biosphere is mature and everyone’s doing it in a desperate attempt to really get some attention of some interested parties—so so should you, too.
Promote your book with influencer marketing: I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson
Search isn’t about search anymore, it’s about social: What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement.
Skinny and Company Coconut Oil Testimonial: Testimonial for the micro-influencer marketing and influencer marketing work my company, Gerris Corp, did for Skinny and Company Coconut Oil.
Spartan just launched a new workout and training system they’re calling DEKAFit: Spartan just launched a new workout and training system they’re calling DEKAFit:. In the same way that they’ve made obstacle racing globally popular, Spartan plans to do the same thing for functional fitness using a process that includes both training and competition. The first event is in Denver on March 21st at the University of Colorado’s Bowlen Fieldhouse (register here) with the second event in Dallas on May 2nd at the Cowboy’s Ford Center (register here).
Spartan Launched Dekafit: DEKAFIT is a true modern-day decathlon of fitness for participants of each and every fitness level. It's the very first environment that inspires continuous training and exercise. Putting an emphasis on training with a purpose, DEKAFIT gives you the ability to consistently set goals and challenge yourself.
Spring 2019 Update: Happy Spring! I’m taking a breather to reconnect with you after a busy past six months.
Stop flying blind with insights SEMRush can offer about your website: My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). It’s my personal playground, allowing me to have my own island of Dr. Moreau, to be my own Dr. Jekyll and Mr. Hyde, to be my own personal Doctor Victor Frankenstein and have RNNR.US be my own personal Frankenstein’s monster.
Stop flying blind with SEMRush: My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO).
Take your bloggers and social media influencers to lunch: Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee, a burger, a bourbon?
Take your bloggers and social media influencers to lunch: Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.
Thank You Skinny & Co Bloggers: Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
The quantum mechanics of blogger outreach: Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
The salesmanship of influencer marketing: Sales, marketing, and PR never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.
The State Of Earned Media Blogger Outreach: I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
The state of the blogger outreach union ten years on: The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
TUNG Brush influencer marketing case study from Kristen Matthews: It’s always very important to get your client on your side, on your team. If you don’t have their buy-in, they might not be willing to commit so much time, money, and resources to something that could fail–especially in a world with lots and lots of affiliate marketing and advertising products.
Unison Names Chris Abraham as Social Media Director: Chris Abraham will be responsible for the direction and leadership of Unison’s social media practice bringing his skills to their global client base.
Unison Names Chris Abraham Head of Social Media Practice: One of the web’s most influential social media practitioners and evangelists, Chris Abraham has been named Director of Unison’s social media practice .
Use the Theory of Everyone to Build Your Twitter Followership: While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.
What clients want and expect from influencer marketing: Clients want sales. In terms of KPIs (Key Performance Indicators), sales are king. People want to make money—not after seven-touches or down the road—but now!
What earned media micro-influencer marketing is: Every one of the influencers we reach out to we brand with our client's brand recognition. Maybe your first touch, their very first introduction to the client. There are so many useful aspects to our type of influencer marketing, which is actually more of an influencer PR.
What influencers want and expect from influencer marketing: When it comes to getting reviews and coverage from online influencers, you’ll only get exactly the amount of value that you put in, be it in the form of merchandise, compensation, respect, access, exclusivity, fandom, discounts, or even sweet residual profits from affiliate codes and profit-sharing.
Why are you so afraid of engaging online influencers?: Tips for how your agency or firm should do outreach the right way
Why promoting a brand takes perseverance: Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.
Win lifestyle influencers over with generosity and attentiveness: It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead.
You’re the culmination of what you’ve shared and kept online: If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search engine marketing (SEM), and search engine optimization (SEO) on a blog or online publication for as long as you’ve been passionate about these subjects, you should start now.

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Articles about Influencer Marketing by Chris Abraham