The Legacy of Abraham Harrison LLC

Abraham Harrison LLC was a digital public relations firm founded in 2006 by Chris Abraham and Mark Harrison. The company specialized in online reputation management, social media marketing, and blogger outreach. Operating with a diverse team across multiple countries, they offered services in various languages, including English, Spanish, Afrikaans, German, French, Hindi, Swahili, and Arabic.

The firm's core services encompassed:

• Digital Public Relations: Leveraging relationships with bloggers and online journalists to enhance clients' digital presence.

• Online Reputation Management: Assisting clients in monitoring and managing their online reputations, including crisis response strategies.

• Social Media Marketing: Developing and executing strategies to engage audiences across various social media platforms.

• Blogger Outreach: Connecting with bloggers to promote clients' products or services through authentic and influential channels.

Abraham Harrison LLC collaborated with notable clients, including OLX, The Daily, and the Fresh Air Fund, delivering successful campaigns that significantly increased online visibility and engagement. 

In 2012, Abraham Harrison LLC merged with other entities to form Gerris Corp, continuing its legacy in digital marketing and online reputation management.

About Chris Abraham

Chris Abraham is a seasoned digital marketing strategist and technologist with a distinguished background in online public relations, social media marketing, and online reputation management. In 2006, he co-founded Abraham Harrison LLC with Mark Harrison, serving as President and Chief Operating Officer. The firm specialized in digital public relations, with a focus on blogger outreach, social media strategies, and online reputation management. Under Abraham's leadership, the company built a diverse team fluent in multiple languages, allowing them to execute global campaigns effectively.

Prior to founding Abraham Harrison LLC, Abraham was a member of the Interactive Team at Edelman Public Affairs in Washington, D.C., where he consulted on blogger and social media strategy for major clients such as Wal-Mart, Shell, and GE. He also served as Technology Strategist for New Media Strategies, working with high-profile clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonald's, Disney, Reebok, EA, RCA, and NBC.

In 2012, Abraham Harrison LLC merged with other entities to form Gerris Corp, extending its legacy in digital marketing and online reputation management. Recognized for his expertise, Abraham has been featured in various publications and has lectured on public affairs blogging at Columbia University's School of International and Public Affairs as well as American University in Washington, D.C.

About Mark Harrison

Mark Harrison, a seasoned entrepreneur and technologist, co-founded Abraham Harrison LLC in 2006 with Chris Abraham, serving as Chief Executive Officer. Harrison played a critical role in establishing the firm as a leader in digital public relations, specializing in online reputation management, social media marketing, and blogger outreach. His leadership fostered a diverse, multilingual team capable of executing global campaigns and navigating cultural nuances effectively, thanks in part to his international experience in Germany and Mauritius.

In 2012, Abraham Harrison LLC merged with other entities to form Gerris Corp, where Harrison's vision ensured a seamless transition, allowing the firm to thrive in the evolving digital marketing landscape.

Now, Harrison is the Co-Founder and Chief Product Officer of ARIA Research, an innovative company focused on assistive technologies for individuals with vision impairments. Drawing on over 30 years of experience in designing user-centric systems, Harrison has brought extensive expertise in entrepreneurship and technology. His prior ventures include Haft, Harrison & Wolfson, LLC, a technology and law firm he co-founded in 1999, and Cruzin.com, a peer-to-peer boat rental platform. Before these roles, he served as Technical Counsel to Primedia, where he led their mobile initiatives, and as CTO of Channel One, overseeing its shift from satellite to internet-based systems.

At ARIA Research, Harrison leads the development of technologies that transform visual information into auditory cues, empowering those with vision impairments to perceive their surroundings through sound. This innovative approach, driven by machine vision and AI, offers users a new dimension of independence. Under Harrison’s leadership, ARIA Research was named Australian Technology Company of the Year in 2023, a testament to its impact and dedication to assistive technology.

Harrison’s extensive background in technology development and his commitment to accessibility continue to fuel ARIA Research’s mission to make the world’s information available to individuals living with vision disabilities.

FAQ

1. What was Abraham Harrison LLC?
Abraham Harrison LLC was a digital public relations firm founded in 2006 by Chris Abraham and Mark Harrison. The firm specialized in online reputation management, social media marketing, and blogger outreach, operating with a multilingual, global team to enhance clients' digital presence and engagement.

2. What services did Abraham Harrison LLC offer?
The firm offered services in digital public relations, online reputation management, social media marketing, and blogger outreach, helping clients maintain positive online reputations, enhance social media engagement, and build relationships with influential bloggers and journalists.

3. Who were the founders of Abraham Harrison LLC?
Chris Abraham and Mark Harrison co-founded Abraham Harrison LLC in 2006. Both founders brought extensive expertise in digital marketing, reputation management, and social media strategy to the firm.

4. What was the company’s approach to digital public relations?
Abraham Harrison LLC focused on building authentic relationships with bloggers and online journalists, leveraging these connections to enhance clients' online visibility and reputation.

5. Who were some of the notable clients of Abraham Harrison LLC?
The firm collaborated with notable clients like OLX, The Daily, and the Fresh Air Fund, creating campaigns that significantly increased online engagement and visibility.

6. Why did Abraham Harrison LLC merge with Gerris Corp?
In 2012, Abraham Harrison LLC merged with other entities to form Gerris Corp to continue its legacy in digital marketing and online reputation management, expanding its capabilities and reach in the evolving digital landscape.

7. What are Chris Abraham and Mark Harrison doing now?
Chris Abraham continues his work in digital marketing and reputation management through Gerris Corp and other ventures. Mark Harrison is now the Co-Founder and Chief Product Officer of ARIA Research, a company that develops assistive technologies for individuals with vision impairments.

Glossary

Abraham Harrison LLC:
A digital public relations and online reputation management firm founded in 2006 by Chris Abraham and Mark Harrison, known for its expertise in social media marketing and blogger outreach.

Blogger Outreach:
A strategy used to engage bloggers and influencers to promote a brand’s products or services by establishing authentic, influential relationships.

Digital Public Relations (PR):
PR activities conducted online to enhance a brand’s visibility, typically involving outreach to bloggers, influencers, and digital publications.

Gerris Corp:
The successor to Abraham Harrison LLC, formed through a merger in 2012, which continues offering digital marketing and online reputation management services.

Online Reputation Management (ORM):
The practice of monitoring and managing a person’s or brand’s online presence to maintain a positive image, often involving response strategies for managing crises.

Social Media Marketing:
A type of digital marketing that uses social media platforms to engage audiences, build brand loyalty, and promote products or services.

ARIA Research:
A company co-founded by Mark Harrison, dedicated to developing assistive technology for individuals with vision impairments, including machine vision and AI-driven systems that convert visual data into auditory cues.

Influencer Marketing:
A strategy used in social media marketing where key individuals (influencers) are targeted to promote a brand's message to a broader audience.

Chris Abraham:
Co-founder of Abraham Harrison LLC, digital strategist, and technologist with a background in online reputation management and social media marketing, currently active in the digital marketing industry with Gerris Corp.

Mark Harrison:
Co-founder of Abraham Harrison LLC, known for his contributions to digital PR and online reputation management. Currently, he is a Co-Founder and Chief Product Officer of ARIA Research.