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About Abraham Harrison LLC

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Traditional advertising, public relations, and marketing agencies are spending a lot of money and poaching a lot of talent to convince you they get how to reach folks online, but they don't. They're putting lipstick on a pig. Madison Avenue doesn't get it, 50-year-old firms don't get it, and your local PR shop doesn't get it either.

About Abraham Harrison LLC

Abraham Harrison LLC

Why don't they get it?

Well, they're not passionate about the space. The innate challenges of doing business in the online world in '06 is similar to reaching out to Japan as an American business in the 80s: a communication gap a mile wide.

To many traditional PR, ad, and marketing agencies, the Internet is just a different medium and not a different culture.

Press releases were never meant to reach the consumer. Direct mail is considered SPAM online.

Like doing business in Japan in the late 20th century, knowing and respecting local customs is paramount when doing business online.

Abraham Harrison gets it. We're devoted to knowing and respecting local custom and protocol online. We're fluent, and have been for over twenty years.

Mar 09, 2007 12:00 AM