About Chris Abraham

A pioneer in the world of SEO, social media, and online reputation management, Chris has been at the forefront of digital innovation, guiding businesses and individuals through the rapidly evolving landscape of the internet. You can hire Chris Abraham right now via his freelancer page on Upwork. 

Early Life and Education

Born and raised in Honolulu, Hawaii, Chris's formative years were shaped by the unique cultural tapestry of the islands. Growing up in Hawaii, he developed a deep appreciation for the local culture, including an understanding and acceptance of the concept of "mahu," which acknowledges gender diversity in Hawaiian society. This early exposure to a diverse and inclusive environment would later influence his professional ethos and his approach to digital communication.

Chris's academic journey took him from Hawaii to Washington, D.C., where he earned a BA in American Literature from The George Washington University. During his time at GWU, Chris delved into literature, French, and German studies, further broadening his intellectual horizons. He also studied at various institutions around the world, reflecting his passion for learning and his commitment to understanding different cultures and perspectives.

Professional Journey

Chris's professional journey began in the early days of the internet, where he quickly established himself as a leading figure in digital strategy and online communication. With a deep understanding of technology, social media, and citizen journalism, Chris has worked with a wide range of clients across various industries, helping them navigate the complexities of the digital world.

Over the years, Chris has worked with some of the most recognizable brands in the world, including Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonald's, Disney, Reebok, EA, RCA, and NBC. His ability to blend creativity with technical expertise has made him a sought-after consultant and advisor for businesses looking to enhance their online presence and engage with their audiences more effectively.

In addition to his work with leading firms, Chris has also been a frequent contributor to major media outlets such as BBC World Service, CNN Radio, and CNet's BNet. His insights on social media, technology, and the internet have made him a trusted voice in the industry, and he has been recognized as a top social media influencer by Forbes, Traackr, and Marketwire. His Klout score, an early measure of online influence, reached an impressive 79.

Expertise in Full Stack SEO and Online Reputation Management

One of Chris's core areas of expertise is full stack SEO, where he has dedicated his career to helping businesses and individuals improve their online visibility through a comprehensive approach that encompasses all aspects of SEO. Chris's full stack SEO services cover everything from on-page optimization to technical SEO, ensuring that every element of a website is fine-tuned for maximum search engine performance.

• On-Page SEO: Chris specializes in optimizing content, meta tags, headers, and images to align with search engine best practices. He focuses on crafting engaging and relevant content that not only ranks well but also resonates with users, enhancing both visibility and user experience.

• Technical SEO: Chris's technical SEO services include site audits, speed optimization, mobile-friendliness, schema markup, and ensuring proper indexing and crawling by search engines. His attention to detail in this area helps prevent common technical issues that can hinder a site's performance.

• Content SEO: Chris understands the importance of content in driving SEO success. He works closely with clients to develop keyword strategies, create high-quality content, and ensure that every piece of content is optimized for search engines while maintaining a natural, user-friendly tone.

• Performance SEO: By focusing on site speed, mobile optimization, and core web vitals, Chris ensures that websites not only meet but exceed the technical requirements set by search engines. His performance SEO services help businesses stay competitive in an increasingly mobile-first world.

• Organic SEO: Chris emphasizes the importance of organic growth through ethical, white-hat SEO practices. He works to build a strong, sustainable online presence that grows naturally over time, avoiding the pitfalls of quick-fix, black-hat techniques.

Chris's full stack SEO approach is not just about improving rankings; it's about creating a holistic, user-centered experience that drives engagement, conversions, and long-term success. His ability to seamlessly integrate all aspects of SEO into a cohesive strategy has made him a trusted partner for businesses looking to dominate their online markets. You can hire Chris Abraham right now via his freelancer page on Upwork. 

Chris has also developed a specialized expertise in online reputation management (ORM), where he works to counter negative search results and protect the online reputations of both individuals and corporations. His approach to ORM is both proactive and reactive, focusing on building a positive digital footprint while addressing any issues that may arise. Chris's work in this field has been instrumental in helping high-profile clients maintain their reputations in an increasingly connected world.

Entrepreneurial Ventures

In addition to his consulting work, Chris is the founder and owner of Gerris Digital, a full-service digital strategy firm that helps businesses reach deeper into the conversation and build their brand through social media, search, and other digital channels. Under Chris's leadership, Gerris Digital has become a trusted partner for companies looking to enhance their online presence, engage with their audiences, and drive business growth.

Chris's entrepreneurial spirit is evident in his ability to identify emerging trends and adapt to the ever-changing digital landscape. His firm, Gerris Digital, is known for its innovative approaches to digital marketing, leveraging the latest tools and techniques to deliver exceptional results for clients.

Hiring Chris Abraham on UpWork

For those looking to hire Chris Abraham, UpWork offers a direct and professional avenue to access his expertise. Chris is an active freelancer on UpWork, where he offers a range of services tailored to meet the needs of businesses and individuals alike. Whether you're looking for full stack SEO, on-page optimization, technical SEO, performance SEO, content SEO, organic SEO, or online reputation management, Chris brings decades of experience and a proven track record of success to every project. You can hire Chris Abraham right now via his freelancer page on Upwork. 

Hiring Chris on UpWork ensures you receive personalized, high-quality service delivered on time and within budget. His deep understanding of the platform, coupled with his commitment to client satisfaction, makes him an ideal choice for those seeking to enhance their digital presence. Chris is dedicated to providing transparent communication, regular updates, and a collaborative approach to ensure that your project goals are met with precision and professionalism.

Chris's reputation on UpWork is bolstered by positive client feedback, reflecting his ability to deliver results that exceed expectations. He understands the importance of building strong, long-term relationships with his clients, and his work on UpWork is a testament to his commitment to helping businesses succeed in the digital age.

Whether you're a small business looking to grow your online presence or a large corporation in need of a comprehensive digital strategy, Chris Abraham is available to assist you on UpWork. By hiring Chris, you're not just gaining access to an expert; you're partnering with a dedicated professional who will work tirelessly to help you achieve your goals.

Personal Interests and Community Involvement

Beyond his professional achievements, Chris is deeply committed to his community and the causes he believes in. Having lived in Berlin for three years and Washington, D.C., for over two decades, Chris has experienced firsthand the vibrancy and diversity of urban life. He now resides in South Arlington, Virginia, an area known for its rich cultural mix and historical significance.

Chris is passionate about being approachable and non-intimidating, especially in his interactions with the community, including unhoused people and new migrants. His preference for the "gray man" style of dressing and carrying himself reflects his desire to blend in and connect with people from all walks of life without creating barriers.

A dedicated fitness enthusiast, Chris has incorporated various forms of exercise into his routine over the years. He began running daily during high school and continued this practice into his 20s and 30s. Today, Chris engages in activities like slow jogging, spinning, kettlebell exercises, and rucking, focusing on practicality and long-term health benefits. His fitness journey has been shaped by a commitment to low-intensity, sustainable workouts that prioritize efficiency over intensity.

Chris's love for technology extends beyond his professional life. He is an avid fan of high-end mechanical keyboards, particularly models with MX Blue switches, Bluetooth, and USB-C connectivity. His appreciation for well-crafted, durable gear is also evident in his choice of watches, including the Marathon Navigator and the Garmin Instinct 2X Solar Tactical, which he wears to track health metrics and keep time in multiple time zones.

Contributions to the Industry

Chris's contributions to the digital marketing industry are vast and varied. He has taught blogging courses, served as a guest lecturer on public affairs blogging, and contributed to AdAge's DigitalNext and Global Idea Network blogs. His ability to simplify complex topics and communicate them effectively has made him a valuable educator and mentor to many aspiring digital marketers.

In addition to his teaching and writing, Chris is also known for his innovative marketing strategies. One such strategy, which he calls "mea culpa marketing" or "mea maxima culpa marketing," involves presenting himself as a simple, awkward, and dimwitted individual to appear more genuine and disarm his audience. This approach has proven highly effective in cutting through defensive measures like spam filters, allowing Chris to connect with his audience on a more personal level.

Chris's work with clients like Reputation.com, where he served as a Team Lead responsible for closing high-end clients for the company's Picasso Online Reputation Management and Executive Privacy products, further underscores his expertise in the field of digital reputation management. His ability to navigate complex digital landscapes and deliver results for his clients has earned him a reputation as one of the industry's most trusted advisors.

A Lifelong Learner

Throughout his career, Chris has remained committed to continuous learning and professional development. His curiosity and passion for knowledge have driven him to explore new areas of expertise and stay ahead of industry trends. Whether it's understanding the intricacies of search engine algorithms, mastering the latest social media platforms, or exploring new digital marketing tools, Chris is always seeking ways to expand his knowledge and improve his craft.

Chris's dedication to learning extends to his personal life as well. He is a lifelong reader, with a particular interest in American literature, and he continues to explore new languages and cultures through travel and study. His experiences living in different parts of the world have given him a unique perspective on global digital communication and have enriched his ability to connect with diverse audiences.

Final Thoughts

Chris Abraham's journey from the beaches of Hawaii to the bustling streets of Berlin and Washington, D.C., is a testament to his adaptability, curiosity, and commitment to excellence. As a digital marketing expert, entrepreneur, educator, and community advocate, Chris has made a lasting impact on the industry and the people he has worked with. His passion for helping others succeed in the digital world, combined with his deep understanding of technology and human behavior, has made him a trusted advisor and a true leader in the field of digital marketing.

Today, Chris continues to push the boundaries of what is possible in the digital world, always looking for new ways to connect, engage, and inspire. Whether he's working with clients, teaching a course, or sharing his insights with the world, Chris Abraham is a force for positive change in the digital landscape.

For those interested in collaborating with Chris, UpWork offers a seamless way to tap into his wealth of knowledge and experience. By choosing to work with Chris on UpWork, you're ensuring that your digital marketing efforts are guided by one of the industry's most respected professionals.

You can hire Chris Abraham right now via his freelancer page on Upwork. 

FAQ

Q: Who is Chris Abraham?
A: Chris Abraham is a digital marketing strategist, full stack SEO expert, and online reputation management specialist with over 27 years of experience in the industry. He has worked with leading global brands and is the founder of Gerris Digital, a full-service digital strategy firm.

Q: What is Chris Abraham's educational background?
A: Chris Abraham holds a BA in American Literature from The George Washington University. He has also studied literature, French, and German at various institutions around the world.

Q: What services does Chris Abraham offer?
A: Chris offers a wide range of services including full stack SEO (covering on-page, technical, content, and performance SEO), online reputation management, digital strategy development, and content creation. He also provides consulting services on social media and digital marketing.

Q: What is full stack SEO?
A: Full stack SEO refers to a comprehensive approach to search engine optimization that includes on-page optimization, technical SEO, content SEO, and performance SEO. Chris Abraham specializes in delivering a holistic SEO strategy that enhances every aspect of a website's search engine performance.

Q: How can I hire Chris Abraham?
A: Chris Abraham is available for hire on UpWork, where he offers tailored services in full stack SEO, online reputation management, and digital marketing strategy. You can hire him directly through the UpWork platform.

Q: What brands has Chris Abraham worked with?
A: Chris has worked with several prominent brands including Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonald's, Disney, Reebok, EA, RCA, and NBC.

Q: What is online reputation management (ORM)?
A: Online reputation management involves strategies and techniques to protect and enhance an individual's or company's online image. Chris Abraham specializes in ORM, focusing on both proactive reputation building and reactive measures to counter negative search results.

Q: What is "mea culpa marketing"?
A: "Mea culpa marketing" is a strategy Chris Abraham uses where he presents himself as a humble, simple, and somewhat awkward individual to appear more genuine and disarm his audience. This approach helps in building trust and connecting with the audience on a personal level.

Q: Where has Chris Abraham lived and worked?
A: Chris has lived in various places including Honolulu, Hawaii, Berlin, Germany, and Washington, D.C. He currently resides in South Arlington, Virginia.

Q: What is Gerris Digital?
A: Gerris Digital is a full-service digital strategy firm founded by Chris Abraham. The firm specializes in social media, search engine optimization, online reputation management, and digital marketing strategy.

Glossary

Full Stack SEO: A comprehensive approach to SEO that covers all aspects of search engine optimization, including on-page, technical, content, and performance SEO. It ensures that a website is fully optimized to perform well in search engine rankings.

On-Page SEO: The practice of optimizing individual web pages to rank higher in search engines and earn more relevant traffic. This includes optimizing content, meta tags, headers, and images.

Technical SEO: The process of optimizing a website's infrastructure to ensure it meets the technical requirements of search engines. This includes site speed, mobile-friendliness, crawlability, indexing, and the implementation of schema markup.

Content SEO: The strategy of creating and optimizing high-quality content that is both relevant to users and aligned with search engine algorithms. It involves keyword research, content creation, and optimization.

Performance SEO: A focus on improving the performance-related aspects of a website, such as site speed, mobile optimization, and core web vitals, which are crucial for search engine rankings and user experience.

Online Reputation Management (ORM): The practice of monitoring and influencing how a person or business is perceived online. ORM involves strategies to protect and enhance online reputations, often by addressing negative search results and promoting positive content.

Digital Marketing Strategy: A plan that outlines how a business will achieve its marketing goals through online channels. This includes SEO, social media marketing, content marketing, and online advertising.

Mea Culpa Marketing: A marketing strategy used by Chris Abraham where he presents himself in a humble and disarming manner to build trust and connect more authentically with his audience.

UpWork: A popular freelance platform where businesses and individuals can hire professionals like Chris Abraham for various digital marketing and SEO services.

Gerris Digital: The full-service digital strategy firm founded by Chris Abraham. Gerris Digital provides services such as SEO, online reputation management, social media strategy, and content marketing.