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How to win friends and influence influencers

How to win friends and influence influencers

The more I can become a helpful, useful, wise, and generous intermediary between creators and brands, the more effective I can be when it comes to making that love connection–and being sure that connection makes the mark.

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Influencer marketing should be fun

Influencer marketing should be fun

Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting, marketing, and influencing everywhere you look. It’s built in!

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TUNG Brush influencer marketing case study from Kristen Matthews

TUNG Brush influencer marketing case study from Kristen Matthews

It’s always very important to get your client on your side, on your team. If you don’t have their buy-in, they might not be willing to commit so much time, money, and resources to something that could fail–especially in a world with lots and lots of affiliate marketing and advertising products.

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My all time favorite quote about creative genius is from Six Degrees of Separation

My all time favorite quote about creative genius is from Six Degrees of Separation

I remembered asking my kids' second-grade teacher: 'Why are all your students geniuses? Look at the first grade - blotches of green and black. The third grade - camouflage. But your grade, the second grade, Matisses, every one. You've made my child a Matisse. Let me study with you. Let me into the second grade. What is your secret?' 'I don't have any secret. I just know when to take their drawings away from them.'

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Facebook Personal Profiles can no longer be connected to Buffer Publish

Facebook Personal Profiles can no longer be connected to Buffer Publish

You can no longer connect personal Facebook Profiles to Buffer Publish, and from July 26, 2018, you will no longer be able to post to Facebook Profiles that were previously connected. You will still be able to connect and manage Facebook Pages and Groups.

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What influencers want and expect from influencer marketing

What influencers want and expect from influencer marketing

When it comes to getting reviews and coverage from online influencers, you’ll only get exactly the amount of value that you put in, be it in the form of merchandise, compensation, respect, access, exclusivity, fandom, discounts, or even sweet residual profits from affiliate codes and profit-sharing.

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What clients want and expect from influencer marketing

What clients want and expect from influencer marketing

Clients want sales. In terms of KPIs (Key Performance Indicators), sales are king. People want to make money—not after seven-touches or down the road—but now!

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Influencer marketing can drive traffic to your new website

Influencer marketing can drive traffic to your new website

I am talking about the real-time effect of a good outreach campaign that comes flooding in an extreme traffic volume spike immediately after and in the 72-hours after each influencer outreach.

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Steal this online reputation management process

Steal this online reputation management process

Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.

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You can’t eat bare hands

You can’t eat bare hands

In your business, how risky is your Plan A? Are you only chasing the big wins?

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Added "take the stairs" to my resolutions

Added "take the stairs" to my resolutions

The worst workout when I was a college rower at GWU was running the Exorcist Steps in Georgetown off of Water Street. We flowed up and down, first thing in the morning, as a team, with folks powering up and streaming back down. It was a terrestrial vomit comet, worse than suicides, burpees, and wind sprints combined.

Added "take the stairs" to my resolutions - Read More…

My new year's resolutions

My new year's resolutions

Happy new year everyone! It’s 2018 and I am actually putting together a list of my own personal new year’s resolutions: slow jog, slow row, kick box, bell-swing, push-ups, sit-ups, squats, and, finally, some weight-training.

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Season greetings from Chris and Jack Abraham

Season greetings from Chris and Jack Abraham

I hope you've had a wonderful 2017 and are having a delightful, friend-and-family-filled, holiday season! I wish you the most prosperous and love-filled 2018 imaginable!

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Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency--lower transaction costs, speed of payment, removal of national boundaries, and so on--become real. Crypterium will free you to easily spend your cryptocurrencies IRL.

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I was a teenage Russian troll

I was a teenage Russian troll

In my early and mid-thirties I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies.

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Why I named my digital PR firm Gerris Corp

Why I named my digital PR firm Gerris Corp

All y'all want to know what a Gerris is? Well, it's short for Gerris lacustris or the common pond skater or common water strider.

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Our Sculling Caper

Our Sculling Caper

September 8, 2002, Washington, DC – It is true that Mark had talked to Paul about being okayed to be allowed to take out Sculls onto the river; it is true that Mark and I rowed in college at GWU. When Mark and I arrived to rent racing sculls from the Thompson Boat Center (from where Mark and I rowed during college), I hadn’t rowed any shells in ten-years, and I had never rowed in a single scull in my life.

Our Sculling Caper - Read More…

Reclaim your LinkedIn connections as contact emails via Download your data

Reclaim your LinkedIn connections as contact emails via Download your data

In this article, I will reconnect you with your LinkedIn Contacts—Connections— in a format you can use: first name, last name, company, position, and—most importantly—email address. It's still easy but not completely intuitive. Don't let LinkedIn hold your LinkedIn Connections hostage, extract all that value from all your commitment to your LinkedIn business connections.

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Returning to Dungeons & Dragons after 33 years away

Returning to Dungeons & Dragons after 33 years away

My Dungeon Master (DM) is awesome. After the game—during which I was played as an NPC (Non Player Character) because I couldn't make the game—he wrote me the most amazing recap and also updated my character from level 3 to level 4 and sent me my updated character sheet in a gorgeously-rendered PDF (inline, attached below). Enjoy! Real names have been erased to protect real people.

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It’s not what Dove meant, it’s what people see

It’s not what Dove meant, it’s what people see

Dove has historically actively pursued women’s diversity in race, color, size, shape. This is a controversy of context in a world that is not only allowed but empowered to excerpt, crop, edit, and define meaning.

It’s not what Dove meant, it’s what people see - Read More…

WAMU 88.5 FM is Dropping Writers Almanac, Science Friday, & The Best of Car Talk Beginning October 2nd

WAMU 88.5 FM is Dropping Writers Almanac, Science Friday, & The Best of Car Talk Beginning October 2nd

The end of an era at 88.5FM. WAMU is dropping Writers Almanac, Science Friday, and The Best of Car Talk beginning October 2nd in Washington, DC, pointing us, instead, to their podcasts.

WAMU 88.5 FM is Dropping Writers Almanac, Science Friday, & The Best of Car Talk Beginning October 2nd - Read More…

How to fix Hulu on Roku

How to fix Hulu on Roku

When I booted up my trusty Hulu this AM on my trusty Roku Player, I got an all-text blue-and-green mess that erased all of my preferences, my lists, my shows, and everything. I was upset but I then figured it out. I hope this helps.

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Backfill your corporate history onto your blog for Google

Backfill your corporate history onto your blog for Google

You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest.

Backfill your corporate history onto your blog for Google - Read More…

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