News
How to fix Hulu on Roku
When I booted up my trusty Hulu this AM on my trusty Roku Player, I got an all-text blue-and-green mess that erased all of my preferences, my lists, my shows, and everything. I was upset but I then figured it out. I hope this helps.
Backfill your corporate history onto your blog for Google
You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest.
Publish then revise for Google search
The sooner you chum the waters, the quicker you’ll attract all the sharks! The sharks don’t need beautifully-plated Kobe steak, they just need your blood and guts. In the time it takes to attract a gam, herd, frenzy, school or shiver of sharks in enough quantity to matter, you will surely have plenty of time to turn your first draft blog posts and your sturdy framework of site content into a high-quality meal.
My memories of 9/11 16-years later
The entire world came together to love and support us after the terrorist attack on September 11th, 2001--sixteen-years ago today.
Reddit is rolling out new user profile and moderation features
Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago.
Stop flying blind with SEMRush
My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO).
My love affair with bulky VXi BlueParrott trucker headsets
Everyone I know hates my headsets from VXi Corporation -- but I love them so much that I keep on buying bigger and bulkier trucker headsets every year: first the BlueParrott B250-XT+ then a B350-XT refurb, and finally, after the B350 was a dud, a brand new B450-XT, which I am hoping to love because I just can't quit my well-loved original B250-XT+ you see in the article.
All the webmaster SEO tools on SEMRush
SEMRush delivers Google Analytics, Google Webmasters, Buffer, HootSuite, Moz, and SpyFu in one powerful and useful SEO and SEM dashboard.
How NOT to pitch an influencer
Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.
Influencer Marketing: Persistence is Fertile
If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous.
Why are you so afraid of engaging online influencers?
Tips for how your agency or firm should do outreach the right way
Detailed analysis of the perfect blogger pitch
Over the last ten years that Gerris Corp has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.
Influencer outreach is more PR than social media
Discover and engage your allies with long-tail blogger outreach
An automated solution for influencer marketing research
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.
Why promoting a brand takes perseverance
Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.
Promote your book with influencer marketing
I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson
Improve your Google search results today
There are so many things you can do on your own site today--starting now--that will help you in real ways with Google Search and your Search Results on Google's SERP. Here are 9 things you can do starting today to improve your search results and the quality of your visitors' experiences.
Make your tweets beautiful with the Twitter Cards Validator
In order to render correctly on Twitter Cards, you actually need to implement Cards on your site by adding the correct meta tags to the page.
The Facebook Sharing Debugger is an essential content marketing tool
You can use the Sharing Debugger to see the information that is used when your website content is shared on Facebook, Messenger and other places.
Why should heavyset athletes wear rowing unisuits during our workouts?
Nobody wants to see my belly or butt during floor work and lat pull-downs. And when I’m on a jog, I don’t like feeling my tummy move as I run.
Knock three times on the ceiling if you want me (or what Tony Orlando & Dawn taught me about online marketing)
The biggest mistake that marketers make is that they don’t knock three times. Let me explain.
Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
We spend so much time fretting about the number and quality of links that are associated with your websites that we often overlook or ignore how important it is that our business and marketing websites be tightly stitch together, from a series of patches into a beautiful quilt; or, maybe more apropos, take all of those music tracks, those songs, back into the studio and turn them from a series of singles into album. Released 50-years-ago on 26 May 1967, Sgt. Pepper’s Lonely Hearts Club Band. 13-tracks and 12 songs woven into a single musical narrative.
Tone: it’s not what you say, it’s what people hear
Show all of your beautiful colors, Little Rainbow! Even the biggest bro tears up when he’s compelled to give his best bro a Best Man speech; even the steeliest ruffian is oft reduced to tears when delivering his dad’s Eulogy.
Slow and steady content-creation wins the Google Search race
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”
Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
Every unprotected tweet you make, every public post you make on Facebook, every blog you post, every page you add and flesh out on your website, every time you update your LinkedIn profile or Company Page, any time you upload a video to YouTube, making sure you completely fill out the title, description, and all the other stuff they request, every time you update your bios on your social profiles, each time you guest blog or participate in conversations on reddit or become an editor on Wikipedia — all of these things — are indexed by Google and contribute to your online reputation and heighten your chances of showing up on the first page of Google and actually controlling and dominating your online reputation.
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