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TUNG Brush influencer marketing case study from Kristen Matthews
It’s always very important to get your client on your side, on your team. If you don’t have their buy-in, they might not be willing to commit so much time, money, and resources to something that could fail–especially in a world with lots and lots of affiliate marketing and advertising products.
My all time favorite quote about creative genius is from Six Degrees of Separation
"I remembered asking my kids' second-grade teacher: 'Why are all your students geniuses? Look at the first grade - blotches of green and black. The third grade - camouflage. But your grade, the second grade, Matisses, every one. You've made my child a Matisse. Let me study with you. Let me into the second grade. What is your secret?' 'I don't have any secret. I just know when to take their drawings away from them.'"
Facebook Personal Profiles can no longer be connected to Buffer Publish
You can no longer connect personal Facebook Profiles to Buffer Publish, and from July 26, 2018, you will no longer be able to post to Facebook Profiles that were previously connected. You will still be able to connect and manage Facebook Pages and Groups.
What influencers want and expect from influencer marketing
When it comes to getting reviews and coverage from online influencers, you’ll only get exactly the amount of value that you put in, be it in the form of merchandise, compensation, respect, access, exclusivity, fandom, discounts, or even sweet residual profits from affiliate codes and profit-sharing.
What clients want and expect from influencer marketing
Clients want sales. In terms of KPIs (Key Performance Indicators), sales are king. People want to make money—not after seven-touches or down the road—but now!
Influencer marketing can drive traffic to your new website
I am talking about the real-time effect of a good outreach campaign that comes flooding in an extreme traffic volume spike immediately after and in the 72-hours after each influencer outreach.
Steal this online reputation management process
Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.
Remove regrettable online tattoos with reputation management
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to start thinking long-game when it comes to your online reputation.
Reputation management is not about dressing up mistakes
If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.
You Can’t Ignore the Power That Search Holds for Your Business
If you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much.
Online reputation management (ORM): don’t forget Google when you’re in crisis mode
When the shit hits the fan and you, your client, your company, or your brand ends up in the entirely wrong sort of spotlight and you don’t fully subscribe to the axiom “I don’t care what the newspapers say about me as long as they spell my name right” then you’re going to need to focus on two things right away. In this order: first, of course, address the media about the issue in real life; second, preemptively and proactively prepare yourself for catastrophically-negative search results that will outlive and haunt you well past your devestating time in the limelight.
You can’t eat bare hands
In your business, how risky is your Plan A? Are you only chasing the big wins?
You’re the culmination of what you’ve shared and kept online
If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search engine marketing (SEM), and search engine optimization (SEO) on a blog or online publication for as long as you’ve been passionate about these subjects, you should start now.
Added "take the stairs" to my resolutions
The worst workout when I was a college rower at GWU was running the Exorcist Steps in Georgetown off of Water Street. We flowed up and down, first thing in the morning, as a team, with folks powering up and streaming back down. It was a terrestrial vomit comet, worse than suicides, burpees, and wind sprints combined.
My new year's resolutions
Happy new year everyone! It’s 2018 and I am actually putting together a list of my own personal new year’s resolutions: slow jog, slow row, kick box, bell-swing, push-ups, sit-ups, squats, and, finally, some weight-training.
Season greetings from Chris and Jack Abraham
I hope you've had a wonderful 2017 and are having a delightful, friend-and-family-filled, holiday season! I wish you the most prosperous and love-filled 2018 imaginable!
Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic
Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency--lower transaction costs, speed of payment, removal of national boundaries, and so on--become real. Crypterium will free you to easily spend your cryptocurrencies IRL.
I was a teenage Russian troll
In my early and mid-thirties I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies.
Why I named my digital PR firm Gerris Corp
All y'all want to know what a Gerris is? Well, it's short for Gerris lacustris or the common pond skater or common water strider.
Our Sculling Caper
September 8, 2002, Washington, DC – It is true that Mark had talked to Paul about being okayed to be allowed to take out Sculls onto the river; it is true that Mark and I rowed in college at GWU. When Mark and I arrived to rent racing sculls from the Thompson Boat Center (from where Mark and I rowed during college), I hadn’t rowed any shells in ten-years, and I had never rowed in a single scull in my life.
Reclaim your LinkedIn connections as contact emails via Download your data
In this article, I will reconnect you with your LinkedIn Contacts—Connections— in a format you can use: first name, last name, company, position, and—most importantly—email address. It's still easy but not completely intuitive. Don't let LinkedIn hold your LinkedIn Connections hostage, extract all that value from all your commitment to your LinkedIn business connections.
Returning to Dungeons & Dragons after 33 years away
My Dungeon Master (DM) is awesome. After the game—during which I was played as an NPC (Non Player Character) because I couldn't make the game—he wrote me the most amazing recap and also updated my character from level 3 to level 4 and sent me my updated character sheet in a gorgeously-rendered PDF (inline, attached below). Enjoy! Real names have been erased to protect real people.
It’s not what Dove meant, it’s what people see
Dove has historically actively pursued women’s diversity in race, color, size, shape. This is a controversy of context in a world that is not only allowed but empowered to excerpt, crop, edit, and define meaning.
WAMU 88.5 FM is Dropping Writers Almanac, Science Friday, & The Best of Car Talk Beginning October 2nd
The end of an era at 88.5FM. WAMU is dropping Writers Almanac, Science Friday, and The Best of Car Talk beginning October 2nd in Washington, DC, pointing us, instead, to their podcasts.
Get Fit, Get Fierce with Kettlebell Swings: Just 12 Minutes a Day to Lose Weight, Prevent Sitting Disease, Hone Your Body and Tone Your Booty! by Don Fitch
As someone who works alone, swinging a kettlebell for 90 seconds every hour is exactly what I need to break up a techie, sedentary, life. Starting with just 12-minutes every day. Really, easier said than done.
Outside-In Marketing: Using Big Data to Guide Your Content Marketing by James Mathewson and Mike Moran
James Mathewson and Mike Moran are giving away $100,000 of consulting for only $12.
Eat and Run: My Unlikely Journey to Ultramarathon Greatness by Scott Jurek
His level is so stratospheric that it was a vicarious experience.
Running & Being: The Total Experience by George Sheehan
So inspiring... To get me back onto the road
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