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Developing A Big Identity For Your Small Business
You might run a small business, but that doesn’t mean your identity needs to be small.
Using Your Expertise To Educate People Online
If you have expertise in a certain area, as well as passion for the subject, educating people online can help to give you a sense purpose all while making money.
Good and happy news for the Fall Team Challenge
I got in 10,085 meters today and got in some much faster power-10s and power-20s and was able to bring down my pace down to a 1:50-2:02 pace. It’s not reflected in the log below but I am sure it’ll start manifesting in greatness, speed, and power down the road as I just get physically stronger, fitter, with bigger lungs and a stronger heart. I believe!
7 Differences Between Amateur and Professional Bloggers
Most people begin life as an amateur blogger, but not everybody stays there. Some people step up, making their blog more attractive and interesting, and, eventually, profit-making.
Business Hacks You Need To Know
When it comes to building a successful empire you can be proud of, here are some of the things you will want to make sure that you do.
Why Consistency is Key to Successful Marketing
Marketing is a pretty nuanced business. Your aim is to subtly but very effectively push the consumer towards your products or services when they (usually) have a whole bunch of options available to them.
My memories of 9/11
The entire world came together to love and support us after the terrorist attack on September 11th, 2001.
Aragon Could Be the Future of Business Administration
At 3PM GMT on May 17th 2017, Luis Cuende & Jorge Izquierdo launched a token sale to raise money for their Ethereum-based blockchain technology that would disintermediate the processes associated with running a corporation using a framework known as a Decentralized Autonomous Organization (DAO). By 3:15PM GMT, the token sale was over and they has raised $25 million for Aragon Foundation, parent organization of the Aragon Core platform and the Aragon Network (AN). It takes a lot of star power to sell out of anything in 15-minutes.
B2B Branding Strategies That Will Win Over Big Clients
Creating a winning brand is difficult for any kind of business, but it’s particularly difficult when you’re dealing with big clients.
How to win friends and influence influencers
The more I can become a helpful, useful, wise, and generous intermediary between creators and brands, the more effective I can be when it comes to making that love connection–and being sure that connection makes the mark.
Influencer marketing is like a wedding
In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for the guests.
Influencer marketing should be fun
Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting, marketing, and influencing everywhere you look. It’s built in!
TUNG Brush influencer marketing case study from Kristen Matthews
It’s always very important to get your client on your side, on your team. If you don’t have their buy-in, they might not be willing to commit so much time, money, and resources to something that could fail–especially in a world with lots and lots of affiliate marketing and advertising products.
My all time favorite quote about creative genius is from Six Degrees of Separation
"I remembered asking my kids' second-grade teacher: 'Why are all your students geniuses? Look at the first grade - blotches of green and black. The third grade - camouflage. But your grade, the second grade, Matisses, every one. You've made my child a Matisse. Let me study with you. Let me into the second grade. What is your secret?' 'I don't have any secret. I just know when to take their drawings away from them.'"
Facebook Personal Profiles can no longer be connected to Buffer Publish
You can no longer connect personal Facebook Profiles to Buffer Publish, and from July 26, 2018, you will no longer be able to post to Facebook Profiles that were previously connected. You will still be able to connect and manage Facebook Pages and Groups.
What influencers want and expect from influencer marketing
When it comes to getting reviews and coverage from online influencers, you’ll only get exactly the amount of value that you put in, be it in the form of merchandise, compensation, respect, access, exclusivity, fandom, discounts, or even sweet residual profits from affiliate codes and profit-sharing.
What clients want and expect from influencer marketing
Clients want sales. In terms of KPIs (Key Performance Indicators), sales are king. People want to make money—not after seven-touches or down the road—but now!
Influencer marketing can drive traffic to your new website
I am talking about the real-time effect of a good outreach campaign that comes flooding in an extreme traffic volume spike immediately after and in the 72-hours after each influencer outreach.
Steal this online reputation management process
Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.
Remove regrettable online tattoos with reputation management
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to start thinking long-game when it comes to your online reputation.
Reputation management is not about dressing up mistakes
If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.
You Can’t Ignore the Power That Search Holds for Your Business
If you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much.
Online reputation management (ORM): don’t forget Google when you’re in crisis mode
When the shit hits the fan and you, your client, your company, or your brand ends up in the entirely wrong sort of spotlight and you don’t fully subscribe to the axiom “I don’t care what the newspapers say about me as long as they spell my name right” then you’re going to need to focus on two things right away. In this order: first, of course, address the media about the issue in real life; second, preemptively and proactively prepare yourself for catastrophically-negative search results that will outlive and haunt you well past your devestating time in the limelight.
You can’t eat bare hands
In your business, how risky is your Plan A? Are you only chasing the big wins?
You’re the culmination of what you’ve shared and kept online
If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search engine marketing (SEM), and search engine optimization (SEO) on a blog or online publication for as long as you’ve been passionate about these subjects, you should start now.
Added "take the stairs" to my resolutions
The worst workout when I was a college rower at GWU was running the Exorcist Steps in Georgetown off of Water Street. We flowed up and down, first thing in the morning, as a team, with folks powering up and streaming back down. It was a terrestrial vomit comet, worse than suicides, burpees, and wind sprints combined.
My new year's resolutions
Happy new year everyone! It’s 2018 and I am actually putting together a list of my own personal new year’s resolutions: slow jog, slow row, kick box, bell-swing, push-ups, sit-ups, squats, and, finally, some weight-training.
Season greetings from Chris and Jack Abraham
I hope you've had a wonderful 2017 and are having a delightful, friend-and-family-filled, holiday season! I wish you the most prosperous and love-filled 2018 imaginable!
Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic
Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency--lower transaction costs, speed of payment, removal of national boundaries, and so on--become real. Crypterium will free you to easily spend your cryptocurrencies IRL.
I was a teenage Russian troll
In my early and mid-thirties I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies.
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