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Why promoting a brand takes perseverance

Why promoting a brand takes perseverance

Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.

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Promote your book with influencer marketing

Promote your book with influencer marketing

I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson

Promote your book with influencer marketing - Read More…

Improve your Google search results today

Improve your Google search results today

There are so many things you can do on your own site today--starting now--that will help you in real ways with Google Search and your Search Results on Google's SERP. Here are 9 things you can do starting today to improve your search results and the quality of your visitors' experiences.

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Make your tweets beautiful with the Twitter Cards Validator

Make your tweets beautiful with the Twitter Cards Validator

In order to render correctly on Twitter Cards, you actually need to implement Cards on your site by adding the correct meta tags to the page.

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The Facebook Sharing Debugger is an essential content marketing tool

The Facebook Sharing Debugger is an essential content marketing tool

You can use the Sharing Debugger to see the information that is used when your website content is shared on Facebook, Messenger and other places.

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Why should heavyset athletes wear rowing unisuits during our workouts?

Why should heavyset athletes wear rowing unisuits during our workouts?

Nobody wants to see my belly or butt during floor work and lat pull-downs. And when I’m on a jog, I don’t like feeling my tummy move as I run.

Why should heavyset athletes wear rowing unisuits during our workouts? - Read More…

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

We spend so much time fretting about the number and quality of links that are associated with your websites that we often overlook or ignore how important it is that our business and marketing websites be tightly stitch together, from a series of patches into a beautiful quilt; or, maybe more apropos, take all of those music tracks, those songs, back into the studio and turn them from a series of singles into album. Released 50-years-ago on 26 May 1967, Sgt. Pepper’s Lonely Hearts Club Band. 13-tracks and 12 songs woven into a single musical narrative.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate) - Read More…

Tone: it’s not what you say, it’s what people hear

Tone: it’s not what you say, it’s what people hear

Show all of your beautiful colors, Little Rainbow! Even the biggest bro tears up when he’s compelled to give his best bro a Best Man speech; even the steeliest ruffian is oft reduced to tears when delivering his dad’s Eulogy.

Tone: it’s not what you say, it’s what people hear - Read More…

Slow and steady content-creation wins the Google Search race

Slow and steady content-creation wins the Google Search race

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”

Slow and steady content-creation wins the Google Search race - Read More…

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Every unprotected tweet you make, every public post you make on Facebook, every blog you post, every page you add and flesh out on your website, every time you update your LinkedIn profile or Company Page, any time you upload a video to YouTube, making sure you completely fill out the title, description, and all the other stuff they request, every time you update your bios on your social profiles, each time you guest blog or participate in conversations on reddit or become an editor on Wikipedia — all of these things — are indexed by Google and contribute to your online reputation and heighten your chances of showing up on the first page of Google and actually controlling and dominating your online reputation.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time - Read More…

I am against pollution

I am against pollution

It's not a brave statement of belief but it's all I got.

I am against pollution - Read More…

The salesmanship of influencer marketing

The salesmanship of influencer marketing

Sales, marketing, and PR never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.

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Be kind for everyone you meet is fighting a hard battle

Be kind for everyone you meet is fighting a hard battle

Kindness is not an absolute. Kindness only exists in the eyes and the mind of the recipient of the kindness.

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Five social media courses make one social media strategy meal

Five social media courses make one social media strategy meal

Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.

Five social media courses make one social media strategy meal - Read More…

Win lifestyle influencers over with generosity and attentiveness

It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead.

Win lifestyle influencers over with generosity and attentiveness - Read More…

Earned-media micro-influencer marketing primer

Earned-media micro-influencer marketing primer

Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding. Micro-influencers are everyday consumers who have 500 – 5,000 highly engaged followers around relevant topics.

Earned-media micro-influencer marketing primer - Read More…

The secret to Mastodon’s success will be mastering the hyperlocal

The secret to Mastodon’s success will be mastering the hyperlocal

Mastodon can still be a flash in the pan. It could be that exciting nightclub that’s all shtick and theme that nobody connects to and never returns to. Hopefully, after Mastodon goes through it’s eventual extinction event, there are some really great instances left for the rest of us.

The secret to Mastodon’s success will be mastering the hyperlocal - Read More…

Initial impressions of the TomTom Adventurer Outdoor GPS Watch

Initial impressions of the TomTom Adventurer Outdoor GPS Watch

It’s simple, it’s a fitness watch first and a GPS adventure watch second, at least that’s how I am using it for now.

Initial impressions of the TomTom Adventurer Outdoor GPS Watch - Read More…

Healthcare Needs Social Media Influencer Marketing

Healthcare Needs Social Media Influencer Marketing

There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.

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All social media sites should offer profit sharing and ad revenue

All social media sites should offer profit sharing and ad revenue

There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.

All social media sites should offer profit sharing and ad revenue - Read More…

Savory Crêpes

Savory Crêpes

These versatile, multipurpose crepes, and the variations that follow, are great for savory fillings. Keep a stack on hand in the freezer for unexpected guests. The crêpes will quickly defrost at room temperature, then separate with ease.

Savory Crêpes - Read More…

The implications for PR if Twitter goes away

The implications for PR if Twitter goes away

Twitter is more alive and vibrant today than ever before. It’s become as essential to real-time communication as amateur radio, broadcast radio and television, the cellular spectrum, POTS dial tone, water, sewage, electricity, and the internet. But it’s not uniquely essential to public relations, marketing, or advertising any more.

The implications for PR if Twitter goes away - Read More…

Even real news is fake because of internet content decontextualization

Even real news is fake because of internet content decontextualization

The NYT, the WaPo, WSJ, etc, are getting so beat up because there’s no discernment between the proper rigorous reporting and journalism and the endless torrent of anti-Trump screeds in the form of op-eds and columns.

Even real news is fake because of internet content decontextualization - Read More…

The future of Twitter is as a protected essential public utility

The future of Twitter is as a protected essential public utility

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation.

The future of Twitter is as a protected essential public utility - Read More…

There’s nothing in the middle of the road but yellow stripes and dead armadillos

There’s nothing in the middle of the road but yellow stripes and dead armadillos

How many clients and customers do you really need to buy that Philip Johnson home and that Range Rover SVAutobiography DYNAMIC for your family to squirrel enough profit away to retire at 50?

There’s nothing in the middle of the road but yellow stripes and dead armadillos - Read More…

PSA: your virtual online friends are part of your family

PSA: your virtual online friends are part of your family

People love you. People care about you. And your business. And your employees, colleagues, and gigs. While only a few will accept the moniker of fanboi, so many others will be forever casually attached.

PSA: your virtual online friends are part of your family - Read More…

Paid online influencer marketing is fully mainstream

Paid online influencer marketing is fully mainstream

Whether you choose to use online influencer marketing, go down the micro-influencer marketing rabbit hole, or go with sponsored links or native advertising, the state of the sponsored content biosphere is mature and everyone’s doing it in a desperate attempt to really get some attention of some interested parties—so so should you, too.

Paid online influencer marketing is fully mainstream - Read More…

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that?

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year - Read More…

Tips to Survive City Riding on Bikeshare

Tips to Survive City Riding on Bikeshare

Good luck and please keep the rubber down — I am proud and happy to have so many of you all around me on the city streets. Every day, my D.C. is feeling more and more like my Berlin did.

Tips to Survive City Riding on Bikeshare - Read More…

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