Over the years, I’ve been dropped into the trenches of all kinds of digital situations—from CBD brands navigating legal landmines, to junk removal companies buried under Google Maps suspensions, to academic nonprofits that hadn’t touched their SEO since the Bush administration.

• You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

What ties it all together?
I had access to their Google Search Console accounts—and I got results.

The list below represents just a slice of the properties I’ve worked on directly. Some were full-on overhauls. Others were high-stakes Online Perception Management (OPM) or Online Reputation Management (ORM) fire drills. Many were long-haul SEO partnerships or quiet ghost engagements inside agencies or under NDAs.

Whether it was implementing AI-assisted SEO workflows (AISEO), fixing indexing and crawl bloat, writing conversion-focused service pages, managing international hreflang strategies, or crafting ORM content to outrank hit pieces—I’ve done it all.

This isn’t a logo wall. It’s a post-Mapocalypse, post-Helpful Content Update record of real clients, real domains, and real execution.

Take a look at just a sample of who I’ve helped:

• Atlas Foundation Inc: Foundation repair or structural contractor.
• Boreal Therapy Collective: Canadian therapy practice; likely focused on local SEO for psychologists.
• Bright Canary: Privacy and parental control tech startup.
• Canadoor Systems: Industrial and commercial door provider; B2B SEO focus.
• Cardinal Digital Marketing: Full-service marketing agency; possibly white-label or audit client.
• CorVive: MLM-style wellness and supplement brand.
• Day Trading Forex Live: Forex trading education platform with affiliate funnel optimization.
• Essay Review Hub: Affiliate site for essay writing services.
• Essay Review King: Companion PBN-style site for affiliate SEO.
• Food Insight: Nutrition education and food science nonprofit initiative.
• Fresh Life Recovery: Addiction recovery treatment center; SEO and PPC tracking audit support.
• Genesis AEC: Architecture, engineering, and construction firm; B2B SEO and visibility strategy.
• Glory Crampton: Personal brand site for an entertainer or performing artist.
• Headspace CBD: CBD product storefront in a heavily regulated SEO niche.
• Hurley Write: Corporate writing training firm; active PPC, blog, and tracking optimization support.
• Julia Amory: Designer lifestyle ecommerce brand.
• Junk It ATL: Local junk removal business in Atlanta; local SEO project.
• Justin Prince: Personal brand ORM and authority-building SEO work.
• Keys Kush: Florida cannabis dispensary; part of The Greeen House network.
• Kurk (AU), Kurk (US), Kurk (Global): Shopify-based wellness and hydration brand; international SEO with hreflang and geo-targeting.
• La Mexicana Salsas: DTC salsa ecommerce site with heritage branding.
• Life’s Luxuries: Boutique lifestyle ecommerce or affiliate review site.
• LinkedIn Makeover: LinkedIn profile writing and optimization service platform.
• Luna Blu Creates: Handmade art and gifts ecommerce site, possibly migrated from Etsy.
• Marie Ruggles: Nutritionist or wellness author site with book promotion and consulting.
• Mark Rosenzweig: Public speaker, author, or intellectual personal site.
• Marshall Scholars: Official nonprofit for the UK/US scholarship exchange program.
• Meritus Media: SEO, PR, and digital strategy firm led by Mike Falkow; ongoing consulting support.
• Mosaic Weighted Blankets: Ecommerce brand selling weighted blankets for therapy and comfort.
• Nick Jankel: Speaker, author, and consultant focused on transformation and innovation.
• Objective Systems: Enterprise-level software company providing ASN.1/XML tools and middleware.
• ReEnergize Co.: Sustainable energy or eco-product brand, possibly focused on B2C green tech.
• Roger Wolfson: Television writer, political consultant, or public intellectual with speaking engagements.
• Forsite Mailboxes and Signs: Decorative street signage, cluster mailboxes, and HOA branding; deep SEO and content optimization work.
• Sell The Land Now: Land acquisition and resale platform; SEO for regional queries and lead funnel optimization.
• Sergey Krayev News: Personal media site; ORM, branded search SEO, and authority enhancement support.
• Sergey Krayev US: Secondary property for identity reinforcement and content diversification.
• Shadow Professor: Intellectual blog archive; SEO for long-tail personal essays and indexing cleanup.
• Sky Caskets: Funeral and memorial ecommerce store; SEO, schema, and shopping visibility optimization.
• Smousa Vi Law: Legal services site; local SEO, practice area pages, and conversion optimization.
• Solstice Salon and Boutique FL: Beauty salon and fashion boutique in Florida; GBP recovery and service page optimization.
• Swepson Guest House: Boutique guesthouse; local SEO, hospitality directory optimization, and review aggregation.
• Switch On Leadership: Leadership consultancy and coaching brand; content SEO, technical cleanup, and branding support.
• The Greeen House: Florida-based dispensary chain; full-service SEO, ORM, and GBP reinstatement.
• The Greeen House Duval: Duval County location; local SEO landing page work and Maps visibility reinstatement.
• The Greeen House Key West: Key West location; Maps optimization and Google Business Profile dispute resolution.
• The Kickstrap: DTC footwear accessory brand; product SEO, branding support, and ORM cleanup.
• Trader Dale: Forex trading education platform; funnel optimization, lead capture, and reputation shaping.
• Trust in Train: Personal brand or coaching service; ORM, authority-building, and brand visibility SEO.
• Do Nails Tumblr: Archived beauty brand blog; content rediscovery and long-tail SERP revival.
• Massage Tools: Ecommerce for professional massage equipment; SEO, collection optimization, and CRO.
• Purety Clinic Shop: Wellness and skincare ecommerce; schema, Shopify cleanup, and visibility improvements.
• Veteran Independent Medical Examination: Service for VA disability claims; niche SEO for legal-medical hybrid industry.
• Business Class Experts: Travel concierge or reward strategy brand; ORM, funnel SEO, and visibility upgrades.

If you’re tired of SEO vendors who deliver PowerPoints but no pageviews…
If your reputation is being shaped by Reddit threads and YouTube randos…
If your GSC is screaming about indexing issues and no one’s fixing them…

I’m your guy.

• You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

I work across the full organic visibility stack—from technical SEO audits to schema markup, from blog optimization to backlink detox, from AISEO content pipelines to Google Business Profile reinstatements, and from reputation suppression to proactive narrative shaping.

This is where OPM meets SEO, where perception and performance go hand in hand.

If you're a founder, CMO, practitioner, or agency leader and you're ready to stop bleeding clicks (or credibility)—let’s talk.

You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

Unpacking “Clients I’ve Helped”: Chris Abraham’s SEO, ORM & OPM Showcase

Introduction: In a compelling blend of personal portfolio and case-study narrative, Chris Abraham’s blog post “Clients I’ve Helped: Real SEO, ORM, and OPM Wins from the Front Lines” serves to highlight his extensive work across search engine optimization (SEO), online reputation management (ORM), and online perception management (OPM). At first glance, the post is exactly what it promises – “a running list of brands, businesses, and projects [he’s] supported through SEO strategy, Google Business Profile reinstatement, content marketing, technical fixes, and online reputation management”. But beneath this straightforward inventory of clients lies a strategic piece of messaging that positions Abraham as a versatile, battle-tested consultant who delivers tangible results.

For each client listed – ranging from local contractors and tech startups to nonprofits and personal brands – Abraham emphasizes that one critical factor ties all his successes together: “I had access to their Google Search Console accounts—and I got results.” This statement is more than a casual aside; it encapsulates the author’s hands-on, data-driven philosophy. By foregrounding his use of Google Search Console (GSC) and the outcomes it enabled, the post sets a tone of accountability and efficacy, distinguishing Abraham from typical SEO vendors who might “deliver PowerPoints but no pageviews”. In effect, the entire article doubles as both a showcase of client wins and a subtle advertisement of Abraham’s approach to SEO/ORM consulting. The tone is confident and candid, blending industry buzzwords with colloquial punch, all of which serve to build trust and credibility. Below, we explore the deeper themes, tone, and strategic messaging of this post, and how it showcases Abraham’s diverse digital marketing capabilities and professional persona.

Versatility in the Trenches: The SEO Swiss Army Knife

Right from the opening, Abraham establishes the breadth of his experience through vivid metaphor. He describes being “dropped into the trenches of all kinds of digital situations” – from “CBD brands navigating legal landmines” to “junk removal companies buried under Google Maps suspensions” and even “academic nonprofits that hadn’t touched their SEO since the Bush administration.” This colorful imagery of battle-scarred “trenches” positions him as a veteran of digital warfare, someone who isn’t afraid to wade into difficult or messy projects. It’s no coincidence the section is introduced with the moniker “The SEO Swiss Army Knife.” The implication is clear: Abraham brings a multi-tool skillset to these varied scenarios, able to adapt and deploy the right tactic for each unique challenge.

This theme of versatility is reinforced by the laundry list of tasks he has tackled for clients over the years. Whether it was “implementing AI-assisted SEO workflows (AISEO), fixing indexing and crawl bloat, writing conversion-focused service pages, managing international hreflang strategies, or crafting ORM content to outrank hit pieces”, he asserts, “I’ve done it all.” By explicitly mentioning everything from technical SEO fixes to content marketing and reputation management, Abraham signals that no aspect of organic online presence is outside his wheelhouse. Notably, the inclusion of AI-driven tactics – “AI-assisted SEO workflows (AISEO)” – shows he’s embracing cutting-edge tools, positioning himself at the forefront of modern SEO practices. By the time a reader finishes this part of the post, they see Abraham as a one-man army who can handle any digital marketing challenge thrown his way – truly living up to that “Swiss Army Knife” metaphor.

Data-Driven Results: Google Search Console as the Common Thread

A pivotal point in the blog post comes when Abraham poses the rhetorical question, “What ties it all together?”, and immediately answers it: “I had access to their Google Search Console accounts—and I got results.” This line is a strategic linchpin in his messaging. By highlighting access to Google Search Console – a tool that provides direct data on a site’s search performance and technical health – he underscores a few key things. First, it implies trust: clients gave him the keys to their GSC, indicating a deep level of involvement in and responsibility for their web properties. Second, it emphasizes a no-nonsense, results-oriented approach: armed with real data from GSC, he was able to diagnose issues and drive improvements that matter.

This focus on GSC also serves to contrast Abraham’s approach with that of less effective consultants. The post pointedly calls out “SEO vendors who deliver PowerPoints but no pageviews” – a critique of those who might bombard clients with audits and slideshows yet fail to move the needle on actual traffic or rankings. Abraham’s use of GSC data is the antidote to that kind of fluff. It’s all about tangible progress: fixing the errors GSC flags, improving click-through rates, boosting organic impressions and pageviews – the kinds of results you can literally see in the GSC dashboard. In one candid aside, he even personifies the tool, referring to scenarios where “your GSC is screaming about indexing issues and no one’s fixing them” – a situation he implies would never persist on his watch. Centering the narrative around Search Console data effectively communicates that his strategies are grounded in evidence and continuous monitoring, not guesswork or “gut feeling.” The takeaway is clear: this consultant rolls up his sleeves and lets data lead the way, ensuring that the work translates into real-world gains for the client.

Showcasing Diverse Clients and Capabilities

Perhaps the most striking aspect of “Clients I’ve Helped” is the sheer diversity of clients and projects listed. Abraham presents a sampling of domains (with live links) that he has worked on, each accompanied by a brief descriptor of the business and the nature of his involvement. The roster spans an impressively wide range of industries and niches: a foundation repair contractor, a Canadian therapy collective, a parental-control tech startup, an industrial door manufacturer, a digital marketing agency – and that’s just in the first handful of entries. Further down, the list includes a mix of e-commerce and content sites, such as a CBD products retailer in a “heavily regulated SEO niche,” a local junk removal service in Atlanta, and personal brand sites for an entertainer and an entrepreneur.

This wide-ranging portfolio is not there just for show; it’s carefully chosen to convey that Abraham can apply his SEO/ORM skills in virtually any context. Each bullet point subtly highlights the specific focus or challenge of that project – for example, one entry notes a “B2B SEO focus” for an industrial company, while another is labeled a “local SEO project” for the junk removal business. By dropping these hints, he demonstrates that he understands the unique demands of different business models and audiences. Whether it’s optimizing for local search, navigating compliance in the CBD industry, or supporting a nonprofit’s outreach, Abraham adapts his strategy to fit the client’s world. This versatility in client type showcases not only breadth of experience, but also an ability to tailor solutions to each scenario.

Importantly, Abraham doesn’t shy away from naming these clients outright. He prefaces the list by stating it represents “just a slice of the properties I’ve worked on directly”. In doing so, he shifts the feel of the article from a self-promotional list to more of an authentic case study compendium. “This isn’t a logo wall,” he pointedly remarks, distancing himself from the common practice of plastering anonymous company logos without context. “It’s a post-Mapocalypse, post-Helpful Content Update record of real clients, real domains, and real execution.” By using actual client domain names as proof points, he lends credibility to his narrative – readers can literally click and verify that these are real businesses and organizations. The reference to the “Mapocalypse” (a tongue-in-cheek term for a major upheaval in Google Maps/local SEO) and Google’s Helpful Content Update roots his experiences in recent SEO history, subtly signaling that he has successfully navigated clients through significant industry shake-ups. All of this detail serves to bolster Abraham’s professional credibility: he’s not dealing in hypotheticals or generic claims, but showcasing real-world engagements that survived and thrived even as the digital landscape evolved.

Blending SEO with Reputation Management (ORM/OPM)

A key theme running through the post is the integration of reputation management into the SEO work. Abraham isn’t just about getting more traffic or better rankings; he’s acutely aware of what search results actually say and how a brand is perceived online. Several entries in his client list and accompanying commentary highlight this crossover between performance and perception. He mentions tackling “high-stakes Online Perception Management (OPM) or Online Reputation Management (ORM) fire drills”, suggesting he has been called in for emergency interventions to address negative press or search results that threaten a client’s image. In one example, he talks about “crafting ORM content to outrank hit pieces” – a clear illustration of using content SEO strategies (creating high-quality, search-optimized content) to push down unfavorable or damaging content in the search rankings.

This emphasis on ORM/OPM is crystallized in Abraham’s statement that his work is “where OPM meets SEO, where perception and performance go hand in hand.” Here he essentially provides a mission statement for his consulting approach. Improving a client’s visibility (performance) in search is intertwined with managing that client’s narrative and reputation (perception). By positioning himself at this intersection, Abraham appeals to clients who understand that ranking #1 in Google is of little value if the search results themselves undermine the brand’s credibility. The post shows that he has helped personal brands (like authors, speakers, and executives) not only be found online, but also look good online. This dual focus broadens the scope of his services: he’s not just an SEO optimizer, but a kind of digital public relations ally ensuring that his clients’ success in search engines translates into positive, trust-building impressions on their audience.

A Confident, Candid Tone – Positioning Abraham’s Persona

Beyond the client stories and achievements, the tone of the post is carefully crafted to shape how readers perceive Chris Abraham himself. He writes in the first person and with an air of frank familiarity, which makes the piece feel conversational even as it conveys expertise. There’s a deliberate mix of professional insight and approachable language. For instance, he doesn’t hesitate to use colloquial expressions – referring to random online detractors as “YouTube randos” – even as he addresses serious issues like a company’s reputation being at the mercy of Reddit threads. This blend of jargon and slang comes across as authentic and down-to-earth; it’s the voice of someone who is highly knowledgeable but not overly formal or self-important.

Crucially, Abraham’s confidence permeates the writing. He doesn’t just list what he can do; he often flat-out tells you he’s done it and done it successfully. He states plainly that with GSC access he “got results”, and after enumerating a slew of complex tasks, he declares “I’ve done it all.” There’s a boldness to such statements, but it’s earned by the evidence he provides (the many real client cases) and tempered by a lack of arrogance. In fact, throughout the post he shows an understanding of the reader’s potential frustrations and pain points. In the closing section, he uses a series of “If you…” statements that likely resonate with his target audience: “If you’re tired of SEO vendors who deliver PowerPoints but no pageviews… If your reputation is being shaped by Reddit threads and YouTube randos… If your GSC is screaming about indexing issues and no one’s fixing them…”. By laying out these common woes, he effectively sets the stage for his pitch. The resolution to each of these implied problems is him, summed up in the simple, confident promise that follows: “I’m your guy.”. This phrase is informal, almost cheeky, but it strikes a tone of approachability and assurance. It’s the kind of line that makes the reader feel like they’ve found a dependable partner, not just a hired consultant.

Strategically, Abraham waits until he has established this credibility and rapport before making any direct call to action. Only after detailing his wins and philosophy does he twice remind the reader that they can “hire me right now” via Upwork or “set up a 30-minute call” to discuss their needs. These CTAs are brief and matter-of-fact – there’s no hard sell because by that point the entire post has done the selling. The overall tone and structure of the piece reflect a seasoned consultant who is comfortable in his own skin: he can afford to be transparent and even a bit humorous because his track record speaks for itself. In positioning himself this way, Abraham’s personal brand comes across as competent, trustworthy, and relatable all at once.

Conclusion: Case Studies as a Strategic Narrative

In “Clients I’ve Helped,” Chris Abraham effectively turns a list of case studies into a narrative about his own consulting ethos. The deeper themes we’ve unpacked – versatility, data-driven action, client-centric results, and the fusion of SEO with reputation management – all reinforce his positioning as a well-rounded digital strategist. By showcasing a diversity of clients, he sends a message to prospective customers that no matter your industry or challenge, I’ve probably seen something like it before. By highlighting Google Search Console and concrete outcomes, he differentiates himself in a field where many promise results but few provide evidence. And by weaving in OPM/ORM concerns, he presents a holistic approach that appeals to clients looking for both improved visibility and better control of their online narrative.

The tone of the post strikes a careful balance between informative and promotional. It provides enough specifics and candid insight to be genuinely educational about the process of SEO/ORM, while still clearly serving as a showcase of Abraham’s capabilities. Readers come away not just knowing that Chris Abraham has helped a lot of clients, but understanding how he thinks and why his involvement made a difference. In a crowded arena of SEO experts, a piece like this functions as a differentiator – it’s both a demonstration of expertise and a subtle invitation. By the time he says “let’s talk” at the end, it feels less like a sales pitch and more like an offer from a trusted advisor who’s been through the wars of digital marketing and emerged victorious on the front lines.