OLX Case Study
Challenge: Boost global awareness of OLX and increase the number of users of the website in the U.S. and internationally.
OLX is an emerging leader in the online classifieds marketplace relying on innovative and globally-focused strategies to differentiate itself from other well-established competitors in the industry. We were tasked with using online social media, including multi-lingual blogger outreach and Twitter campaigns in addition to press releases and A list outreach, to help bolster OLX’s reputation and increase users of the website both in the U.S. and internationally.
Strategy/Tactics: Contribute to an increase in website traffic through media outreach and multi-lingual blogger outreach and Twitter campaigns.
We launched campaigns on behalf of OLX in English, Spanish, Portuguese, European Portuguese and Polish. These campaigns included targeted blogger outreach, twitter management, press release writing, and distribution to A-List tech bloggers.
We contacted over 6,000 U.S. and international bloggers distributing a tailored social media news release that included videos, explanation of OLX, pictures, and contact information; all formatted to be easily copied by bloggers and pasted into posts.
For Twitter management, our multinational team was able to manage their various profiles in the native tongue to be most effective.
Results: Executed the social media portion of the campaign leading to the doubling of OLX’s website traffic in one year, from 50 million unique viewers in 2008 to over 100 million in 2009.
Our comprehensive social media strategy has helped contribute to OLX doubling their website traffic in one year.
The campaign’s social media news releases, press releases, TechCrunch and other A-List coverage garnered over 205 million impressions in the US, Mexico, Poland, and all of Latin America over a 10 month period.
All of these impressions were achieved at a fraction of the cost that a similarly effective paid-ad campaign would have cost them.
Testimonial: “It's been a true pleasure working with the team. They increased the online awareness of OLX far more than I thought would be possible with English, Spanish and Portuguese bloggers.” - Fabrice Grinda, Co-Founder and Co- CEO, OLX