Justin Prince Offers a Practical Approach to Wellness Leadership

Justin Prince grew up in the western United States in a working-class family. His early life involved manual labor, service jobs, and financial unpredictability. That experience—being close to the realities of exhaustion, work stress, and long days—shaped his appreciation for solutions that are useful and sustainable. His current work reflects that mindset: small steps over big slogans.

In his professional life, Prince gained experience in affiliate marketing and direct sales. These sectors often reward strong personal relationships and consistent effort, and he focused on building trust through clear expectations and results. He moved into leadership by emphasizing systems and structure over theatrics. It’s a pattern that’s continued through his work in wellness: build first, speak second.

The origins of MAKE Wellness are rooted in Prince’s own health challenges. After years of travel, public speaking, and professional pressure, he began exploring solutions that might support recovery, focus, and resilience—not from the outside-in, but by working with the body’s existing systems.

That led him to Bioactive Precision Peptides — a category of short amino acid chains that act as signaling agents inside the body. Rather than broad-spectrum supplements, peptides offer targeted support in areas like stress recovery, mental clarity, immune response, and sleep. MAKE Wellness centers its product offerings around these tools, aiming not to transform the user, but to assist with specific needs.

Unlike many wellness brands, MAKE doesn’t position itself around a breakthrough product or proprietary blend. Its approach relies on transparent ingredient sourcing, clear documentation, and a feedback-informed process that includes AI-supported personalization tools. It’s wellness that adapts over time, informed by evolving data rather than static formulas.

Prince’s role is less about personality-driven branding and more about platform-building. He invests in processes, systems, and educational content, aiming to reduce friction for users who are trying to make informed decisions in a crowded marketplace.

His book, Be The One, follows a similar tone — more reflective than promotional, and grounded in incremental mindset shifts rather than dramatic personal transformations.

MAKE Wellness doesn’t claim to cure burnout or rewire biology. It aims to offer supportive inputs, backed by science, that may help people navigate complex routines and long-term stress. Prince often references the idea that “wellness starts where you are” — not at a destination, but with information and tools that allow for personal experimentation.

That attitude has made MAKE accessible to a broad audience. The products aren’t designed for elite athletes or extreme optimizers. They’re used by people managing jobs, families, commutes, workouts, and life transitions — people who aren’t necessarily trying to hack their biology, just understand it a bit better.

There’s no heavy branding of perfection or achievement around MAKE Wellness. It’s a quieter kind of support. And Prince, in leading it, brings the same tone. His work is steady rather than flashy, more about frameworks than formulas.

As wellness becomes increasingly fragmented into trends, personalities, and bold claims, Prince and MAKE are betting on a different model — one where helpful products, clear communication, and modest expectations can still go a long way.

Frequently Asked Questions (FAQ)

Who is Justin Prince?
Justin Prince is an entrepreneur with a background in direct sales, marketing, and wellness innovation. He is the founder of MAKE Wellness and author of Be The One.

What is MAKE Wellness?
MAKE Wellness is a health company that develops peptide-based supplements focused on practical wellness support, including energy, focus, and recovery.

What are Bioactive Precision Peptides?
Peptides are short chains of amino acids that help regulate specific physiological processes. MAKE’s formulations use peptides to support the body’s natural messaging systems.

How does personalization work at MAKE?
Users can fill out health profiles, and AI tools recommend formulations based on those inputs. Feedback loops allow the system to adjust over time.

Is this only for high-performance individuals?
No. The products are designed to support a wide range of everyday needs — from stress and sleep to mental focus and post-workout recovery.

What makes MAKE different from other wellness brands?
The company focuses on transparency, realistic expectations, and evolving tools that can be adapted by a wide range of users. There’s no emphasis on magic solutions.

Does Justin Prince still work outside of MAKE?
Yes. He continues to mentor entrepreneurs, speak at events, and participate in various business development initiatives.

Glossary

• Affiliate Marketing – A system where individuals earn commissions by promoting and selling products created by another company.
• AI-Powered Diagnostics – Software that uses user data to recommend supplement protocols or health strategies.
• Bioactive Precision Peptides – Specific amino acid sequences used in supplements to support internal signaling and biological balance.
• Burnout – A state of physical and emotional exhaustion that often arises from sustained stress without adequate recovery.
• Direct Sales – A business model where products are sold directly to consumers, often without traditional retail outlets.
• Efficacy – How well a product performs its intended function in everyday use.
• Mental Clarity – A feeling of mental alertness and focus, often linked to reduced fatigue and better cognitive performance.
• Peptides – Chains of amino acids that support signaling and structural functions in the body.
• Personalized Wellness – A health approach that responds to individual data and needs, rather than assuming uniform recommendations.
• Post-Exercise Recovery – The phase when the body recharges, repairs muscle tissue, and restores metabolic balance after physical exertion.
• Stress Resilience – The capacity to recover from or adapt to periods of emotional, physical, or mental strain.
• Transparency – Openness in disclosing how products are made, what ingredients they contain, and what users should realistically expect.