“I don’t chase rankings — I shape visibility, wherever the eyeballs go next.”

That game’s still going — but there’s a new layer forming above it.

Search isn’t just something users do anymore. Increasingly, it’s something AI does for them — and if you’re not showing up in AI answers, summaries, and recommendations, you're not really visible.

Let’s unpack what that means and how to stay ahead of it — in plain English, without fluff, and with everything I’d tell a client on a discovery call. You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

What’s Happening to Search?

Search used to be about links. Then it was about entities. Now it’s about citations in AI-generated answers.

When someone types a question into Perplexity, Bing Copilot, or Google’s new Search Generative Experience (SGE), they don’t get a list of links. They get a summary, a synthesis, and maybe a few links.

The question is: Are you in that answer?
And if not — why not?

The Two SEO Tracks Now

Imagine your website content is kneaded dough. If you just throw flour and water on the counter and walk away, Google might bake it for you… or not. AI won’t even notice.

But if you knead it — structure it — infuse it with flavor (clarity, structure, schema, authority)… now it’s worth citing.

Here’s how I split the tracks:

SEO is now a dual game:

1. Make Google rank you.

2. Make AI quote you.

What Generative Engine Optimization Looks Like

Yes, I said it: GEO — Generative Engine Optimization.
Here’s how I help clients get cited, not just ranked:

✅ Clear, crawlable structure

• Use H2s and H3s that mirror human questions.

• Keep paragraphs short and skimmable.

✅ FAQ & Glossary content

• In-line answers = structured relevance.

• Bots love it. Users do too.

✅ Schema markup for context

• FAQPage, HowTo, LocalBusiness, Review — the basics still matter.

• JSON-LD helps AIs understand your intended context.

✅ Entity reinforcement

• Use your brand, city, and niche consistently.

• Don’t make AI guess who you are.

✅ Internal links that build topical authority

• Create clusters of pages that teach, clarify, and lead users deeper.

• AI sees structure as authority.

But What About Local SEO?

Still vital — especially for real estate, service businesses, and law firms.

But Google Business Profiles are often orphaned or ghost towns. And guess what?

Google hates ghost towns.

So we:

• Fully build out your GBP: categories, services, geo-descriptions

• Add review strategies, UTM tags, and weekly posts

• Monitor for suspension issues (they’re more common than you think)

I’ve also helped clients recover suspended GBPs — especially if you're a service-area business without a storefront.

My Communication Philosophy: “Open Kimono”

Too many agencies operate like a black box: monthly invoices, vague graphs, corporate fluff.

I prefer the open kimono model:

• Every task logged.

• Weekly updates, monthly strategy calls.

• Shared documents in Google Docs, Google Sheets, or Basecamp.

• You always know what’s happening and why.

Because if we’re working together long-term, it’s not a vendor relationship. It’s a strategy partnership.

What Makes Me Different

Clients tell me:
“You’re the first SEO who actually made sense.”

That’s because I treat every call like a consultation — not a pitch.

I teach, I share frameworks, I answer real questions with real tactics. My favorite clients are curious, long-term thinkers who want a site that performs across all layers of the modern search stack.

And I don’t just optimize — I monitor AI platforms directly, from ChatGPT to Perplexity to Google SGE.

You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

FAQ

Q: Do I need to throw away traditional SEO?
A: No — you need to layer AI optimization on top of it. Traditional SEO is still the foundation.

Q: What’s GEO again?
A: Generative Engine Optimization — the art of showing up in AI-generated summaries, not just blue links.

Q: How do I get cited by AI?
A: Be clear, structured, and authoritative. Think like a source — not a salesman.

Q: Should I use tools like Surfer SEO or Jasper?
A: You can — but don’t chase green dots. Focus on writing for people and bots simultaneously.

Glossary

AI Search Optimization – The practice of making your content discoverable by AI tools like ChatGPT and SGE, not just traditional search engines.

GEO (Generative Engine Optimization) – A forward-looking SEO strategy focused on increasing citations and mentions within AI-generated responses.

Entity Optimization – Ensuring your brand, location, and niche are consistently represented across your content so AIs and search engines understand who you are.

Schema Markup – Structured data in your HTML (usually in JSON-LD format) that helps search engines and AIs understand the content and purpose of your pages.

Topical Authority – The concept of becoming a “go-to” source on a subject by covering it comprehensively and in a structured way.

Google Business Profile (GBP) – Google’s local listing system for businesses. Crucial for appearing in local searches and maps.

Citation (in AI context) – A mention or link to your content within AI-generated answers on tools like Perplexity, Bing Copilot, or Google SGE.

If this sounds like the kind of SEO strategy you’ve been waiting for, we should talk.

Whether you’re a real estate firm, law practice, or local business tired of being invisible in the age of AI, there’s a smarter path forward.

Let’s make sure your site gets found — not just searched for, but summoned.

You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.