The Future of AI in Content Marketing

AI in content marketing is something any digital marketer should keep on the radar. With so many benefits, this is one of the most beneficial aspects of using AI creatively and technically.

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There are many tools available that can help you enhance a marketing and SEO campaign. From accelerating content creation to tailored content for users, here are a few examples.

Unique and Engaging Experiences

As anyone even remotely interested in modern technology, you should be exploring cutting-edge tools for marketing. Embracing AI will help form ideas for creative campaigns as part of an overall marketing strategy. From AI-powered chatbots to something like a face swap tool, keeping users engaged helps brands craft unforgettable experiences. As a result, customers tell the story of your brand through earned media, and sharing is more likely.

Accelerated Content Creation

Content creation is probably the biggest use of AI right now. From bedroom YouTubers to billion-dollar corporations, generative AI is used all over the world. Of course, it is best used as an aid rather than a replacement for talented people. However, AI can help you come up with ideas quickly and brainstorm on a single topic. It can also provide insights into how content can be repurposed for various formats, such as social media cross posting and, of course, SEO.

AI in Content Marketing Planning

According to a report by VentureBeat[1], 84% of marketers use predictive analytics. AI is excellent at predicting SEO trends and future user behavior when it has the right data to work with. Therefore, optimizing your website for AI SEO is no longer an option. AI, as a planning tool, will identify trends and gaps and offer unique insights into how you can use these. And so you don’t have to rack your brain with numbers, AI can generate reports from KPIs and metrics.

Streamlined and Accurate Analysis

As mentioned above, AI is excellent for analysis, providing insights and reports based on various metrics and KPIs you set. But how is this data used? Using the data that AI provides, it is possible to change how things are done and make better decisions about your content. This includes decisions based on AI trend analysis in relation to a campaign’s specific content. The result is a streamlined approach to content marketing that improves performance and ROI.

Curated and Tailored Content

Personalization is a huge buzzword at the moment, and with good reasons. Users are more likely to engage with content that is unique to their viewing preferences, no matter what it is. With behavior analysis, AI can serve content that a customer is most likely to engage with. eCommerce platforms such as Amazon use this type of AI extensively to enhance sales. Of course, you can also segment the audience and serve content to specific demographics.

Summary

Crafting engaging experiences is one of the best uses of modern AI in content marketing. You can also use AI tools to plan a marketing campaign based on predictive analysis. However, a powerful use of AI in marketing is curating content specific to individual users and segments.

References

VentureBeat. Report: 84% of marketing leaders use predictive analytics, but struggle with data-driven decisions. https://venturebeat.com/ai/report-84-of-marketing-leaders-use-predictive-analytics-but-struggle-with-data-driven-decisions/

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