Why Your Site Isn’t Showing Up on Google — and What to Do About It (No, It’s Not Just Your Keywords)

Whether you’re a blogger, a business owner, or a marketer, here's a no-fluff breakdown of why your site might be invisible and what a real SEO consultant does to fix it — without the snake oil, dashboards, or guesswork. You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

You Built It… So Why Hasn’t Google Come?

Let’s start here: Google doesn’t owe you anything.
Just because your site is live, beautiful, and functional doesn’t mean it’s indexable, crawlable, or findable.

And that’s not your fault.
Modern CMS tools like WordPress or Shopify sell the fantasy of “launch and rank.” But in reality, SEO is more like training for a marathon with an invisible coach who keeps changing the rules.

The usual story:

• Your site is up.

• You’ve installed the right plugins.

• You think you submitted your sitemap.

• You wait... and wait... and still don’t show up.

Meanwhile, your competition — with worse content — is everywhere.

What’s going on?

The SEO Reality Check (aka What I Usually Discover in the First 48 Hours)

When clients come to me with indexing issues, here's what I almost always find:

1. Google Search Console isn’t even connected

Or it's connected under the wrong domain variant (http vs https, www vs non-www), and errors have been piling up unseen.

2. The sitemap is broken, missing, or irrelevant

Often auto-generated by a plugin, never actually submitted or crawled. Sometimes includes pages that are blocked or set to noindex.

3. Noindex tags and rogue canonicals are everywhere

You'd be amazed how many homepages accidentally say, “Don’t show me in search results.” It’s like hanging your sign on the back of the building.

4. Multilingual/hreflang chaos

Especially on international blogs or stores — conflicting language versions, missing alt links, and confused canonical signals. Google gets overwhelmed and bails.

5. Crawl budget black holes

Pages that lead to nowhere, endless ?variants, or looped redirects soak up crawl time and prevent Google from reaching your real content.

My Job: Act Like an Emergency Room for Your Organic Presence

I don’t just “do SEO.” I triage your site like it’s bleeding out on the table.

The first thing I do?
I plug into Search Console like I’m jacking into the Matrix.
I scan your sitemap like a mechanic listening to an engine.
I talk to Google on your behalf — manually submitting key URLs, validating your domain, and rebuilding trust with the index.

And I do it all while documenting exactly what’s going wrong, why it matters, and how to fix it — so you’re not locked into some mystery process that sounds like Hogwarts for nerds.

The Real Problem: SEO is Treated Like a Black Box

Most business owners have been burned.
They’ve paid “SEO experts” who spam backlinks, tweak metadata, and tell them to wait six months.

That’s not a strategy. That’s procrastination wrapped in jargon.

What you actually need is:

• A real-time fix for broken indexing

• Clean sitemap and crawl logic

• Verified ownership of your domain across all tools

• Clarity on how Google sees (or doesn’t see) you

And you need someone to explain it in plain language, not slide decks.

My Favorite Analogy: Your Website is a Restaurant

Here’s how I explain it on calls:

Think of your website like a restaurant.

• You built it (nice!)

• The food is great (your content)

• But the street signs are wrong

• The front door is locked

• And the health inspector (Google) is trying to get in through the kitchen

My job is to put out the fire in the kitchen, unlock the door, clean the windows, and call the inspector back to say, “Hey, we fixed it — come take another look.”

And when Google does come back, they say:

“Ah. Now I see what you’re doing here. Let’s start sending people your way.”

The One-Time Fix Most People Need First

Before you think about “ranking,” “domain authority,” or content calendars, you need to solve visibility.

That’s why I offer a one-time fix service — no retainer, no upsell — that:

• Re-validates your site in Google Search Console

• Fixes or rebuilds your sitemap

• Clears crawl/indexation errors

• Patches multilingual or canonical issues

• Manually resubmits key URLs

• Sends you a video and documentation of what I did and why

I call it clearing the runway.
Because no matter how good your plane is, if the runway is blocked — you’re not taking off.

Final Thought: Indexing Is Trust

If Google can’t see you, it can’t trust you.
And if it can’t trust you, it won’t rank you — no matter how beautiful your site is or how hard you’ve worked on your content.

So before you buy backlinks or hire a content farm, ask yourself:

“Does Google even see me?”

If the answer is “I’m not sure,”
that’s when it’s time to bring in someone who’s been doing this since the days of AltaVista and hand-coded HTML — someone who knows how to turn the lights back on.

TL;DR Recap:

• You might not be indexed — and it’s not your fault

• SEO starts with visibility, not rankings

• Google Search Console is your heartbeat monitor

• Indexing is technical, but fixable

• Real SEO starts by removing what’s blocking your site, not adding more fluff

Need this kind of fix? I don’t need a contract or a retainer. I just need access.
And if you want to learn what’s broken along the way? Even better.
I’ll show you how the sausage is made — Berlin style.

You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

FAQ

Q: Why isn’t my site showing up on Google?
A: It could be due to missing sitemaps, noindex tags, broken canonical links, or lack of Google Search Console setup.

Q: How long does it take to get indexed?
A: After proper fixes and resubmission, Google may take a few days to weeks to crawl and index your content.

Q: What is the first thing I should check?
A: Google Search Console. Make sure it's verified and inspect the URL coverage and sitemap status.

Q: Do I need backlinks to get indexed?
A: No. Indexing is a technical issue. Backlinks help with ranking, not visibility.

Q: Is this something I can fix myself?
A: Sometimes. But a technical SEO can diagnose issues faster and prevent long-term damage to your visibility.

Glossary

Indexing: The process of Google adding your site pages to its search engine database.

Google Search Console: A free tool that lets you monitor and troubleshoot how Google sees your site.

Sitemap: A file that lists your site’s important pages, helping Google crawl more intelligently.

Noindex tag: A directive that tells search engines not to index a particular page.

Canonical tag: A tag that tells Google which version of a page is the primary one to avoid duplicate content issues.

Crawl Budget: The number of pages Googlebot is willing to crawl on your site during a given period.

Hreflang: An HTML attribute used to specify the language and geographical targeting of a webpage.

You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.