Search Engine Optimization

When it comes to SEO, I don't just advise with platitudes. I get the work done, from soup to nuts. When I talk SEO, I mean organic search engine optimization, not including black hat link building or buying ads. I work hard on making your site faster, better, more complete, and I make sure all your images have ALT tags, all your copy has keywords, all your CSS and JS are optimized and cached, and I will make sure you're wired to Google Analytics, Google Webmasters, Bing Webmaster Tools and even Yandex. I'll implement Yoast SEO, if you're on Drupal or Wordpress, and I'll even get you onto the Cloudflare CDN for free to help speed things up.

I really love helping anyone and everyone to become as successful as possible when it comes to their findability on Google, Bing, and all the others. No matter how much people talk about wanting to be optimized for Google search by optimizing the content and quality and speed of their site, very few people actually do it. Everyone seems to think that all they need to do is buy links instead of making a better site filled with better content, better accessibility, using faster code and better servers and even more optimized, mobile native and AMP-enabled templates.

I can help you from soup to nuts. I can fix your CMS sites and have years of experience with Squarespace and a decade of experience with Drupal, Wordpress, Movable Type, and Plone. I have been developing websites from soup to nuts since 1994 and programming open source content management systems since 1999, from the birth of the Blogger blog (called Pyra).

I have been developing websites for clients since 1994 and have been promoting them online since then. Then, before Google, it was mostly directories instead of indexed and spidered search engines. Then Google launched in September of 1998, and I have been chasing Google's algorithms ever since. And the more Google changes, the more they stay the same. Google cares about literal phrases, it cares about user experience, it cares about relevant links and mobile accessibility. It cares about domain authority and age. It cares about the company each page each website keeps. Google is quick to trust but also so quick to penalize. I consider myself a search engine whisperer, especially when it comes to Google search.

As part of my SEO practice, I also do personal and corporate online reputation management (ORM) which is defensive SEO. Back in 2003, my team and I developed a process by which we could counter-message negative search results and then push them down by flooding Google's and Bing's search index with both creating new positive and neutral content as well as reactivating older and archival positive and neutral content, which bubbles up positive and neutral search results and, over time, pushes down negative and unwanted Google and Bing search results down past the first, second, and oftentimes past the third page of Google. This often works with Google and Bing images and predictive search as well. We, and I, have done this for high personal wealth individuals as well as for women who were at the mercy of revenge porn as well as local lawyers, doctors, dentists, and business wieners who need to recover from negative search results as well as personal online attacks. It takes a lot of work.

Previous Page Copy for Reference

SEO, specifically optimizing for Google Search, isn't a simple matter. Google is a moving target that bites any missteps severely. Maybe not immediately, but eventually. Bad acting at any time in the past is often severely penalizing in the present or future. So many of my clients have been burnt. Sure, there were so many loopholes that grey- and black-hat SEO and SEM experts have used in the past that were never technically explicitly illegal at the time according to the letter of the law but have become banned because of the spirit of the law: in search, never pretend you're something you're not. 

Chris Abraham has over twenty-years of search experience and has been dancing with Yahoo since 1995 and with Google and MSN Search (now Bing) since 1998. To Chris, modern search is an amalgam of signal that indicate to Google, for example, whether online content is worthy and worthwhile of the potential search traffic that Google routinely sends somewhere. 

In addition to the top-five traditional recommendations -- inbound links, text links, quality titles, compelling content, and loading speed -- there are so many other strategies, both onsite and off, that come together to endear your content to Google in a real way, a way that will endure, a way that will never blog up in your face, because Chris adheres to the spirit of the way when it comes to search and not the latest high-risk experimental loopholes that are constantly being ferreted out shared online -- and often work for a while. But, ultimately, always get you caught when the loophole closes in top of you, your site, and your brand.

Chris Abraham would be very happy to work with you on SEO and SEM projects, be it as a strategist or as a consultant. Chris will happily audit your site for search, put together a strategy that you can then implement, or you can have Chris perform the audit, the strategy and then perform the implementation, from soup to nuts.