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Search Engine Optimization (SEO)

My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO).

James Mathewson and Mike Moran are giving away $100,000 of consulting for only $12.

When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title.

When it comes to SEO, I don't just advise with platitudes. I get the work done, from soup to nuts. When I talk SEO, I mean organic search engine optimization, not including black hat link building or buying ads. I work hard on making your site faster, better, more complete, and I make sure all your images have ALT tags, all your copy has keywords, all your CSS and JS are optimized and cached, and I will make sure you're wired to Google Analytics, Google Webmasters, Bing Webmaster Tools and even Yandex. I'll implement Yoast SEO, if you're on Drupal or Wordpress, and I'll even get you onto the Cloudflare CDN for free to help speed things up.

This is an interesting book because it's written by enterprise-level Search Engine Marketing (SEM) geniuses. They eat big data for breakfast every day.

The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta.

Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.

If you know, you know.