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The Importance of SEO

As a business owner, it's up to you to make sure that you are familiar with all of the relevant terms that will affect your business.

Search engine optimization or SEO is one of those terms.It's something that helps in increasing the online visibility of your website and it does so in an organic way, which means unpaid. When people head online to Google a particular product or service, your business could come up as a result when they click through to your website that impacts your traffic numbers and that is where SEO comes in. 

It's important as it helps your website to grow and it optimizes the content and the keywords that you put into your site. Keyword research is very important here because you need to be able to understand which keywords your audience is using and why you should also use those same ones. A business requires SEO for their website in order to achieve the right results on the search engine results pages. If you have backlinks involved in your website that will also help with your SEO as well as your ability to earn commission on all sales that you link to via an affiliate program. With the right backlinks, you can grow your business, help other businesses and earn money. So what's not to love? 

SEO is important and if you are new to the business world, here are some of the top reasons you really do need to have Search Engine Optimization as a strategy for your website.

Image source: Pexels

  • You will increase organic search. You need people to come to your website without having to get there through a paid organic search constitutes a huge part of the performance of your website, and it does also help your customers to complete their conversions. You don't just want people clicking on your website link, you want to encourage them to do something when they get there, whether that's filling out an email address so that they can get a newsletter, or if it's purchasing a product converting your visitors to customers.Is your biggest step, but without search engine optimization thought of at the beginning, you're going to struggle with that.

  • You're going to offer a much better user experience. You want people coming to your website and enjoying the time that they spend there. You only have less than 10 seconds to convince people to stay and take a look around, and once they do that you are more likely to gain a conversion. If you have good website SEO with a user friendly and clean design with the right photos, videos and content, you're going to have a website that sings.

  • You will gain more local sales. As a local business, you want people buying locally from you and so therefore you need to make sure that your website is appearing at the top of the search engine results pages. The correlation between SEO and increased sales exists because of the fact that customers prefer to search local businesses online to find out about the directions to get there and their location and how they can help.

  • Your credibility increases with the right SEO strategy in place. You'll have higher ranks on the search engine results pages, which really can impact your business directly. There might be billions of pages on Google, but you want to be page one or the very least two. People only pay attention to the businesses that catch their eye on the first page, so you need to make sure that your strategy is perfect!

  • Search engine optimization is a quantifiable measure. This means that you can measure the performance and the growth of your website after optimization. It will tell you whether you are placing your money in the wrong places, and it will tell you whether you have spent enough money on things like SEMRush to determine what your keywords should be. If you're simply guessing based on the product or the service that you are selling, you might struggle.

  • You're going to gain more customers. As a result, Search engine optimization leads to a huge increase in traffic that will lead to increased conversions. This then optimizes your conversion rate and puts you at the top of the search engine results pages and improves your algorithm which can continue that way for other customers. The higher you are on the list, the more people will click on your website.the more people will turn into customers and round and round you go.