How I Help Brands Go from SEO Confusion to Clarity (and Rankings)

They’re struggling because Google can’t understand what that site is trying to say — or who it’s for.

That’s where I come in.

Whether you’re running a high-performance e-commerce brand, a local service provider, or a niche product company trying to punch above your weight, the biggest SEO unlock usually isn’t about buying backlinks or spamming AI content. It’s about removing friction and making it painfully easy for Google to connect the dots between what you sell and what people search for. You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

Here’s how I do that.

The SEO Process That Actually Moves the Needle

Every engagement starts the same way: with a diagnosis — not a prescription.

1. Discovery & Alignment

I like to start with a kickoff call (30–45 minutes) where we get clear on:

• What success looks like: More traffic? Higher conversion rates? Better visibility for a specific product line?

• What systems are in place: Do you have dev help? Is there a content team? Paid media in the mix?

• What access we have: Google Search Console, GA4, CMS login, etc.

Analogy time: If your website is a gym, I want to know if it’s missing weights, locked doors, or just hasn’t had a good personal trainer in a while.

2. SEO Audit & Strategic Roadmap

This isn’t your cookie-cutter “export from SEMrush” nonsense.

I go through your site like a customs agent with a flashlight — checking everything from crawlability and indexation to schema, internal linking, keyword mapping, and product discoverability. If you sell online, I also look at your Merchant Center integration, feed hygiene, and whether your product pages are being properly indexed and enriched in Google’s eyes.

The goal: produce a plain-English roadmap that outlines what to fix, what to enhance, and what to build — all in priority order, based on actual business impact.

3. Execution (Mine or Yours)

Depending on your setup, I can implement the fixes myself, or I can work with your internal devs and writers. I don’t micromanage or disappear — I plug into your systems and act like a fractional SEO lead.

What I often fix or build:

• On-page SEO (titles, H1s, meta, copy, schema)

• Site architecture improvements and internal linking

• Keyword-to-page mapping (who ranks, what we need, what we’re missing)

• Structured data fixes (product, breadcrumb, org, etc.)

• Technical SEO (crawl issues, index bloat, canonical fixes)

• Content strategy and topic clustering for topical authority

Think of me like a digital chiropractor: I don’t add unnecessary muscle — I realign the spine so everything else can flow again.

4. Reporting & Optimization

You get monthly (or biweekly) updates focused on the metrics that matter:

• Rankings and visibility improvements

• Organic traffic, impressions, and clicks

• Indexing health (new pages, removals, errors)

• Conversion path insights (if GA4 is wired in properly)

No vanity charts. No AI hallucination dashboards. Just clear, actionable insights.

My Tech Stack Is Human-First (Not Tool-Choked)

I don’t over-rely on trendy tools or bloated platforms.

Most of the work happens using:

• Google Search Console — to see what Google sees

• GA4 — to understand user behavior

• Tag Manager — to debug weird signal drops

• Browser-based diagnostics — clean, incognito search verification

• Handwritten notes and audits — yes, I’m that guy

You won’t find me chasing keyword density or buying backlinks in bulk. I’d rather clean up your site so Google doesn’t need a thousand bribes to understand it.

Who This Is For (And Who It’s Not)

I’m a great fit if:

• You’re serious about growing organic traffic and conversions

• You’ve tried agencies or tools, but got fluff instead of fixes

• You’re tired of being told to "just publish more content"

• You want someone who works inside your business like an operator — not a guru

Not a fit if:

• You’re looking for set-it-and-forget-it SEO

• You want to buy 500 backlinks a month

• You want vanity rankings that don’t convert

Final Thought: Google Doesn’t Owe You Traffic

Here’s the reality: Google doesn’t exist to serve your business.
It exists to serve users.

So unless your site is structured in a way that speaks Google’s dialect — and makes it ridiculously easy for them to surface your content for the right queries — you’ll always be invisible, no matter how good your product is.

My job?
Translate your site into Google’s language without losing the human voice.

So whether you’re buried on page 5 or just plateauing in performance, we’ll find the roadblocks, fix what’s broken, and build the foundation for long-term visibility.

Want help diagnosing your SEO situation?
I offer fast, brutally honest audits and long-term partnerships that get results.
Let’s start with a conversation.

You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

SEO & Strategy FAQ

What’s the first thing you look at during an SEO audit?
I start with indexation and crawlability. If Google can’t see it or is confused by your structure, rankings don’t matter. Think of it like turning the lights on in a dark warehouse.

How long does it take to see SEO results?
If the issues are technical or on-page, I often see improvements within 4–6 weeks. If content and topical authority are the problems, plan for 3–6 months of consistent work.

Do you build backlinks?
I don’t sell or buy backlinks. If backlinks are needed, I’ll guide you toward legitimate ways to earn or earn placement via useful, relevant content — but I won’t stuff your site with rented PageRank.

What’s the difference between technical SEO and content SEO?
Technical SEO clears the runway. Content SEO is the plane. You need both to take off. One without the other either won’t fly or won’t land.

Can you work with our in-house dev or content team?
Absolutely. I love plugging in with existing teams — acting as your SEO lead without adding headcount. I document, prioritize, and track everything collaboratively.

Do you use AI for content or optimization?
I use AI to augment my workflow — not to replace expertise. That means better outlines, schema generation, quick research, and scale — all with human oversight.

What’s the best SEO tool?
The best SEO “tool” is Google itself. Most of the signal is already there in plain sight — Search Console, clean search, query behavior, and how pages actually index.

SEO & Digital Glossary

Indexation
The process by which Google includes a page in its searchable database. If it’s not indexed, it won’t show up in search — period.

Crawl Budget
The amount of site content Google is willing to crawl and consider. Wasting crawl budget on junk (duplicate pages, filters, orphaned URLs) kills performance.

Structured Data (Schema Markup)
Code that helps Google understand a page’s context — like product details, breadcrumbs, FAQs, etc. This often powers rich results in search.

Canonical Tag
A tag that tells Google which version of a page is the "main" one, helping avoid duplicate content penalties and indexing issues.

Topical Authority
How well your site is recognized as an expert in a given niche. Built through consistent, well-organized, and useful content around specific themes.

Internal Linking
The strategic use of links within your own site to guide users and search engines toward high-priority content or conversion paths.

GA4 (Google Analytics 4)
Google’s next-gen analytics platform, offering a more flexible (but more complex) way to track user behavior and conversion events.

Google Merchant Center
The tool that feeds product data into Google Shopping. Critical for ecommerce SEO and visibility in product carousels and Shopping ads.

Content Mapping
Aligning keywords and topics with the right pages — making sure every search intent is clearly matched with a page on your site.

Crawlability
The ease with which search engine bots can access and understand your site’s content. Broken links, noindex tags, and poor structure block progress.