Extremely Long and Comprehensive Bio of Chris Abraham thanks to Deep Research from ChatGPT

He is recognized as a pioneer in search engine optimization (SEO), social media marketing, and online reputation management, having been active in these fields since the 1990s. Abraham has built a reputation for guiding businesses and individuals through the evolving digital landscape with cutting-edge marketing strategies and online public relations expertise.

Professional Background

Chris Abraham’s career began in the early days of the internet. In the mid-1990s, he was involved in online community development and blogging, establishing one of the earliest presences on the web. By the late 1990s, he was honing skills in online collaboration and social networking, positioning himself at the forefront of emerging digital media trends.

In the early 2000s, Abraham held key positions at notable digital agencies. He worked as a Technology Strategist for New Media Strategies (NMS), an early pioneer in online brand promotion and protection, where he supported high-profile clients such as the Sci-Fi Channel (SyFy), Disney (Buena Vista), Paramount Pictures, Coca-Cola, McDonald’s, Reebok, and NBC. He then joined Edelman Public Affairs in Washington, D.C., as part of the interactive team, advising major corporations including Wal-Mart, Shell, and GE on blogger outreach and social media strategy. These roles solidified his expertise in digital PR and influencer engagement at a time when brands were first learning to navigate social media.

In 2006, Chris Abraham co-founded Abraham Harrison, LLC with business partner Mark Harrison. Serving as President and Chief Operating Officer, Abraham led this Washington, D.C.-based digital public relations firm which specialized in online reputation management, social media marketing, and blogger outreach. Under his leadership, Abraham Harrison grew a globally distributed team (fluent in many languages) and executed campaigns for numerous notable clients – including nonprofits and global brands like The Fresh Air Fund, Greenpeace, Habitat for Humanity, and Mitsubishi Motors. The firm’s innovative approach to digital PR and word-of-mouth marketing made it a leader in its niche. In 2012, Abraham Harrison LLC merged with other entities to form Gerris Corp (Gerris Digital), extending its services in digital marketing and online brand protection.

After the merger, Chris Abraham continued as the founder and principal consultant of Gerris Digital, a full-service digital strategy agency focused on social media marketing, influencer engagement, and online reputation management. In 2013, he also served as the Director of the Social Media Practice at Unison Agency, a Washington, D.C.-based digital agency, where he was tasked with integrating social media strategies across the company’s global client projects. Later, Abraham took on a special projects role at Reputation.com as Team Lead for the “Whale Hunting” team, handling high-value online reputation campaigns (ranging from $10k to $100k per month) for Fortune 500 companies and high-profile individuals. Additionally, he briefly helped launch a social media startup called Social-Ally, training its staff in blogger outreach and community engagement strategies, and worked on digital community-building projects for sports brand Mizuno.

Today, Chris Abraham continues to consult and freelance through Gerris Digital, leveraging his decades of experience to help businesses improve their online visibility and manage their reputations. He is also an active writer and thought leader, contributing to industry publications and his own blog.

Expertise in SEO and Digital Marketing

Chris Abraham’s expertise spans a broad range of digital marketing disciplines. He is often described as a “full-stack” SEO and digital strategist, meaning he understands and executes on all aspects of online marketing. Key areas of his expertise include:

• Search Engine Optimization (SEO): Abraham is known for his deep knowledge of SEO, from technical site optimization (site speed, mobile-friendliness, schema markup) to content SEO and link-building. He has been practicing SEO since the late 1990s, helping websites improve search rankings and organic traffic through on-page and off-page strategies. He even brands himself as a “Google Business Profile guru” focused on helping businesses dominate local search.
• Online Reputation Management (ORM): A significant part of Abraham’s career involves ORM – monitoring and influencing how individuals or brands are perceived online. He has led campaigns to suppress negative search results and promote positive content for clients. With decades of experience in this area, he’s considered an expert at internet crisis response and protecting brand reputations on the web.
• Social Media & Influencer Marketing: Chris Abraham was an early adopter of social media marketing and online communities. He has been active in online social networks since their inception (engaging in online community forums in the early ’90s and social media by the 2000s). He specializes in leveraging social networks and influencer outreach to build brand awareness. This includes blogger outreach and engagement campaigns – Abraham was a pioneer in reaching out to bloggers and influencers to generate buzz for clients’ products and content. His work in this realm helped shape modern influencer marketing practices.
• Content Marketing & Blogging: Having started blogging in 1999, Abraham is a strong proponent of content marketing and “consumer-generated media.” He understands how to create and distribute valuable content to attract and engage online audiences. His background in literature and early blogging gave him a foundation to craft compelling content strategies for brands. He has taught classes on blogging and often emphasizes the importance of quality content in digital marketing campaigns.
• Digital Public Relations: Blending PR with digital channels is another of Abraham’s strengths. He focuses on digital PR tactics such as online press outreach, managing internet privacy issues, and handling PR crises on social media. By combining traditional public relations principles with SEO and social media, he helps clients amplify positive stories and manage public perception in the digital space.

Chris Abraham’s “full-stack” approach means he can integrate all these aspects into cohesive campaigns. For example, a typical project might involve improving a company’s search visibility (SEO), growing its social media presence, reaching out to key bloggers/influencers for coverage, and ensuring the brand’s online reputation remains positive. This holistic skill set has made him a sought-after consultant for businesses looking to strengthen their online footprint.

Notable Achievements

Chris Abraham has garnered several accolades and accomplishments throughout his career, highlighting his influence in the digital marketing field:

• Forbes Top 50 Social Media Power Influencers
• Traackr #1 PR 2.0 Influencer
• Marketwire Top 10 Social Media Influencers
• Thought leadership contributions to The Huffington Post, AdAge, Business 2 Community, SocialMedia.biz, and Biznology
• Guest lecturer at Columbia University and American University
• Expert source for BBC World Service and CNN Radio

Companies and Projects Associated With Chris Abraham

Throughout his career, Chris Abraham has been associated with several companies and initiatives, either as a founder, leader, or key contributor. Some of the most notable ones include:

• Abraham Harrison, LLC (2006–2012): A digital public relations and marketing firm co-founded by Chris Abraham and Mark Harrison. Abraham Harrison LLC specialized in online reputation management, social media marketing, and blogger outreach, operating with a diverse international team. Chris Abraham served as President and COO, delivering campaigns for clients such as the Alzheimer’s Association, The Fresh Air Fund, Greenpeace, and Mitsubishi Motors. The firm was known for pioneering effective global “word-of-mouth” marketing strategies in the early days of social media. In 2012, Abraham Harrison LLC merged into what would become Gerris Digital.
• Gerris Digital (2012–Present): Also known as Gerris Corp, this is the digital marketing agency that succeeded Abraham Harrison. Chris Abraham is the founder, owner, and Principal Consultant of Gerris. The company continues the legacy of Abraham Harrison by offering full-service digital strategy, including influencer marketing, online reputation management, and search engine marketing.
• Unison Agency (2013): Chris Abraham was named the Director of the Social Media Practice at Unison, a digital creative agency based in Washington, D.C. In this role, he oversaw the integration of social media across Unison’s services and helped develop social media strategies for the agency’s global client base.
• Reputation.com (mid-2010s): Abraham worked with Reputation.com, a firm specializing in online reputation and privacy services. He served as Team Lead for Special Projects, responsible for securing and managing large-scale online reputation management campaigns.

In addition to the above, Chris Abraham has been involved in various speaking engagements, blogs, podcasts, and industry collaborations. His expertise in SEO, digital marketing, and online reputation management makes him a recognized thought leader in the industry.