https://chrisabraham.com Chris Abraham is an organic, on-page, technical SEO consultant. https://chrisabraham.com/blog/3-predictions-for-online-marketing-in-2016 Happy holidays, readers! If you’re here visiting from a global fortune 500 company you may already know some of these predictions because, until now, only enterprises could hitherto afford to innovate and integrate the sort of services and application development required to go from the standard WordPress + Google Analytics + Google AdWords + MailChimp + Facebook set up that most SMBs are rocking for their web presence and online marketing. 2024-01-23T17:25:50Z News Item https://chrisabraham.com/orm/2007-google-apps-case-study-abraham-harrison-manages-a-successful-virtual-business-using-google-apps-premier-edition I was doing some searches on Google about Abraham Harrison, my first digital PR agency, and found this amazing old gem from 2007. AH was an earliest adopter of Google Apps and Google wrote a case study about the agency. I was living in Berlin at the time. 2022-01-10T18:29:03Z News Item https://chrisabraham.com/blog/a-social-media-conversation-with-chris-abraham-by-the-buzz-bin Geoff Livingston interviewed me for The Buzz Bin back on July 19, 2007, and I discovered it today while Vanity Searching and thought I would revive it and share it with you here. 2020-05-28T13:03:53Z News Item https://chrisabraham.com/blog/add-for-immediate-release-to-your-podcast-queue Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. 2020-03-27T14:23:32Z News Item https://chrisabraham.com/blog/aloha-from-the-tail-end-of-summer Lots of fun things happening at Gerris Corp even in the doldrums of Summer. 2016-08-24T20:10:02Z News Item https://chrisabraham.com/im/an-automated-solution-for-influencer-marketing-research Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement. 2017-08-20T03:08:58Z News Item https://chrisabraham.com/im/audienti-merges-seo-advertising-and-influencer-engagement-services If you have a brand site you want to turn into Google catnip, Audienti’s for you. 2016-05-08T18:03:19Z News Item https://chrisabraham.com/blog/b2b-branding-strategies-that-will-win-over-big-clients Creating a winning brand is difficult for any kind of business, but it’s particularly difficult when you’re dealing with big clients. 2025-03-20T01:13:38Z News Item https://chrisabraham.com/blog/kind-everyone-meet-fighting-hard-battle Kindness is not an absolute. Kindness only exists in the eyes and the mind of the recipient of the kindness. 2020-04-02T17:04:38Z News Item https://chrisabraham.com/blog/being-pretty-isnt-enough-for-social-media-marketing I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. A symptom of this disease is an expectation that others will go out of their way to pursue you. 2023-10-18T20:10:05Z News Item https://chrisabraham.com/im/biznology-in-b2b-news-network-online-community-influencer-index Proud to see Biznology included in this article on the B2B News Network. 2020-03-19T20:31:36Z News Item https://chrisabraham.com/blog/buy-domain-names-for-all-your-pages-products-and-services Infomercials, major Hollywood pictures, and President Donald J. Trump are doing it, so should you. 2021-04-29T23:33:45Z News Item https://chrisabraham.com/chatgpt-who-is-chris-abraham Chris Abraham is a digital marketing and public relations professional known for his expertise in online influencer outreach, social media engagement, search engine optimization (SEO), and online reputation management. 2023-10-11T19:34:19Z News Item https://chrisabraham.com/blog/chris-abraham-according-to-chatgpt-gpt-4 Chris Abraham is a digital marketing strategist, consultant, and online influencer based in Arlington, Virginia. 2023-03-16T02:13:42Z News Item https://chrisabraham.com/blog/chris-abraham-joins-cindy-crescenzo-steve-farnsworth-fir-shel-holtz Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more. 2020-11-16T15:48:19Z News Item https://chrisabraham.com/blog/chris-abraham-a-digital-marketing-pioneer Chris Abraham is a prominent figure in the digital marketing landscape, renowned for his expertise in Search Engine Optimization (SEO), Online Reputation Management (ORM), and influencer outreach. 2024-09-03T17:47:05Z News Item https://chrisabraham.com/blog/list-of-clients-across-the-last-15-years This is an expanded and updated list of clients Chris Abraham has worked with across various industries. It includes businesses and individuals for whom Chris has provided services such as SEO, digital marketing, reputation management, content strategy, lead generation, crisis communications, and influencer outreach. 2025-09-02T18:44:39Z News Item https://chrisabraham.com/im/line-by-line-analysis-of-the-perfect-email-blogger-pitch Over the last ten years that Gerris Corp has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. 2020-09-19T17:40:01Z News Item https://chrisabraham.com/im/diy-influencer-marketing-webinar-slides Here are the slides from the webinar I just did for Biznology that I uploaded to SlideShare 2016-03-22T17:35:10Z News Item https://chrisabraham.com/im/earned-media-blogger-outreach-is-alive-and-well Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah! 2016-07-08T22:45:06Z News Item https://chrisabraham.com/im/earned-media-micro-influencer-marketing-primer Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding. Micro-influencers are everyday consumers who have 500 – 5,000 highly engaged followers around relevant topics. 2022-01-05T14:13:37Z News Item https://chrisabraham.com/blog/extremely-long-and-comprehensive-bio-of-chris-abraham-thanks-to-deep-research-from-chatgpt Chris Abraham is a digital marketing strategist, SEO expert, and consultant with over 25–27 years of experience in the industry. 2025-03-06T18:58:54Z News Item https://chrisabraham.com/im/final-thank-you-to-skinny-coconut-oil-online-influencers We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months! 2016-10-14T18:05:10Z News Item https://chrisabraham.com/blog/fire-for-effect-when-you-cant-get-a-bead-on-your-market I’ve run a social media marketing agency since Autumn 2006. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target–and that’s OK. We’ve worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn’t always clear how. B2B seems to be the least confident that social can help them but I believe we have really sorted it out: What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him. 2024-03-17T19:41:58Z News Item https://chrisabraham.com/smm/five-social-media-courses-make-one-social-media-strategy-meal Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram. 2021-02-28T17:18:28Z News Item https://chrisabraham.com/blog/forget-pump-and-dump-pimp-and-hodl If you’re invested in a company or business, wouldn’t you want that organization to thrive? 2024-11-15T01:05:30Z News Item https://chrisabraham.com/blog/gerris-corp-was-founded-as-a-boutique-virtual-company Gerris Corp was founded as a boutique virtual company, the second incarnation of agencies designed to be distributed and global. 2020-08-20T18:02:39Z News Item https://chrisabraham.com/blog/gerris-working-with-spartan-race-to-launch-dekafit-with-influencer-marketing We at Gerris are excited to be working with Spartan Race to launch their new fitness, racing, and competition product called Dekafit by connecting with online fitness influencers of all types. 2020-06-04T18:44:01Z News Item https://chrisabraham.com/blog/guest-panelist-on-fir-podcast Late last year Shel Holtz actually tapped me and asked me to be a guest on his For Immediate Release podcast. FIR was on my bucket list and it was a really enjoyable experience. I hope to do it again. Let me know what you think. 2024-08-05T19:55:31Z News Item https://chrisabraham.com/im/guest-panelist-on-fir-45-im-an-influencer-pay-me-more 2020-03-29T22:19:07Z News Item https://chrisabraham.com/blog/halloween-2007-influencer-campaign-for-the-pew-campaign-for-fuel-efficiency Back in 2007, during Halloween, my company, then named Abraham Harrison, landed Pew as a public affairs online influencer marketing client for the 2007 Energy Bill for the National Environmental Trust (NET). 2020-01-08T20:45:58Z News Item https://chrisabraham.com/blog/happy-spring Happy Spring! I’m taking a breather to reconnect with you after a busy past six months. 2020-06-04T16:58:40Z News Item https://chrisabraham.com/smm/medicine-needs-social-media-influencer-marketing There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing. 2020-03-20T20:25:55Z News Item https://chrisabraham.com/im/how-not-to-pitch-an-influencer Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through. 2020-04-02T22:12:14Z News Item https://chrisabraham.com/blog/how-one-author-won-over-the-gun-buff-message-boards In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, but if gold were that simple to collect, everyone would be loaded. 2024-11-15T01:16:29Z News Item https://chrisabraham.com/blog/how-to-make-your-business-successful-with-influencer-marketing-in-2025 Influencer marketing has become a popular way to market a business in recent years, and if you’ve not delved into this area of marketing, then you could be missing out on an opportunity to convert more customers into sales and additional revenue. 2025-03-10T15:56:09Z News Item https://chrisabraham.com/blog/how-to-open-a-boutique-hotel-and-make-it-unforgettable Opening a boutique hotel requires more than simply making beds. It involves crafting an unforgettable experience for visitors that they won't soon forget. 2025-04-17T15:39:24Z News Item https://chrisabraham.com/im/how-to-win-friends-and-influence-influencers The more I can become a helpful, useful, wise, and generous intermediary between creators and brands, the more effective I can be when it comes to making that love connection–and being sure that connection makes the mark. 2020-02-15T17:50:38Z News Item https://chrisabraham.com/im/influencer-marketing-can-drive-traffic-to-your-new-website I am talking about the real-time effect of a good outreach campaign that comes flooding in an extreme traffic volume spike immediately after and in the 72-hours after each influencer outreach. 2018-07-12T00:30:19Z News Item https://chrisabraham.com/im/influencer-marketing-is-one-percent-inspiration-ninety-nine-percent-perspiration People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter! 2019-07-11T15:26:56Z News Item https://chrisabraham.com/im/influencer-marketing-is-like-a-wedding In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for the guests. 2018-10-10T18:23:14Z News Item https://chrisabraham.com/im/influencer-marketing-should-be-fun Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting, marketing, and influencing everywhere you look. It’s built in! 2018-08-04T12:36:17Z News Item https://chrisabraham.com/im/influencer-marketing-should-not-be-about-collecting-influencers The worst thing about the internet has been the commodification of friendship 2020-04-01T18:46:36Z News Item https://chrisabraham.com/im/influencer-marketing-persistence-is-fertile If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous. 2020-03-27T14:23:31Z News Item https://chrisabraham.com/im/influencer-outreach-is-more-pr-than-social-media Discover and engage your allies with long-tail blogger outreach 2020-03-23T14:21:23Z News Item https://chrisabraham.com/im/influencer-outreach-is-more-pr-than-marketing-or-advertising Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. 2016-04-07T20:12:11Z News Item https://chrisabraham.com/im/janet-thaeler-maryanne-conlin-influencer-marketing Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing. 2016-08-02T23:39:17Z News Item https://chrisabraham.com/smm/kimberly-clark-uses-social-media-quiz-to-woo-young-talent Kimberly-Clark created a BuzzFeed-inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. 2016-11-01T18:35:01Z News Item https://chrisabraham.com/blog/kindness-opens-many-doors-online While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness. 2020-06-01T14:47:20Z News Item https://chrisabraham.com/smm/launching-your-social-campaign-with-guns-blazing When I have a client that needs something launched in a big way I go at it with guns-blazing. 2016-04-26T22:01:21Z News Item https://chrisabraham.com/blog/employee-lucky-number-13-at-new-media-strategies-nms Chris Abraham was one of the early employees of New Media Strategies and was hired as employee number 13. 2023-05-30T20:00:28Z News Item https://chrisabraham.com/blog/make-wellness-and-justin-prince-a-practical-approach-to-modern-wellness MAKE Wellness enters a crowded health space with a noticeably different tone. Instead of grand promises or trend-driven solutions, the company takes a measured, data-informed approach rooted in scientific literacy and user experience. At the center of that strategy is Justin Prince, an entrepreneur who came to wellness not to create a movement, but to solve a problem he observed in real time: the disconnect between what people are offered and what they actually need. 2025-04-07T19:45:19Z News Item https://chrisabraham.com/blog/marks-mexican-meth-is-fit-for-a-king-but-made-for-a-pauper For someone who is so historically financially successful, Mark Harrison is the Scrooge McDuck of entrepreneurship, affiliate marketing, and influencer marketing. 2020-08-22T10:54:32Z News Item https://chrisabraham.com/blog/market-to-your-own-influencer-network I flaked on the second most important job I have: prospect marketing! 2021-12-14T17:13:20Z News Item https://chrisabraham.com/im/mizuno-running-mezamashii-long-tail-blogger-outreach-case-study A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running. 2020-04-10T20:45:52Z News Item https://chrisabraham.com/blog/my-first-tinyletter-missive-crossposted-to-this-blog I have all of 7 subscribers on my TinyLetter newsletter so I thought I would share it here as well, so enjoy! 2020-02-18T03:53:18Z News Item https://chrisabraham.com/im/influencer-marketing-tools-of-the-trade I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns. 2020-08-31T13:51:09Z News Item https://chrisabraham.com/blog/on-online-reputation-management-and-online-perception-marketing tl;dr: We at Gerris are in the ring with you. With our online reputation management and online perception marketing services, we’re in your corner. With our help, you’ll win the fight for your good name on an online search. 2021-11-06T20:25:42Z News Item https://chrisabraham.com/im/paid-online-influencer-marketing-is-fully-mainstream Whether you choose to use online influencer marketing, go down the micro-influencer marketing rabbit hole, or go with sponsored links or native advertising, the state of the sponsored content biosphere is mature and everyone’s doing it in a desperate attempt to really get some attention of some interested parties—so so should you, too. 2017-03-07T14:55:21Z News Item https://chrisabraham.com/im/promote-your-book-with-influencer-marketing I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson 2023-05-24T17:19:48Z News Item https://chrisabraham.com/blog/search-isnt-about-search-anymore-its-about-social What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement. 2016-12-07T23:04:18Z News Item https://chrisabraham.com/blog/skinny-and-company-coconut-oil-testimonial Testimonial for the micro-influencer marketing and influencer marketing work my company, Gerris Corp, did for Skinny and Company Coconut Oil. 2024-08-05T19:49:45Z News Item https://chrisabraham.com/blog/spartan-just-launched-a-new-workout-and-training-system-they2019re-calling-dekafit Spartan just launched a new workout and training system they’re calling DEKAFit:. In the same way that they’ve made obstacle racing globally popular, Spartan plans to do the same thing for functional fitness using a process that includes both training and competition. The first event is in Denver on March 21st at the University of Colorado’s Bowlen Fieldhouse (register here) with the second event in Dallas on May 2nd at the Cowboy’s Ford Center (register here). 2020-08-04T19:43:02Z News Item https://chrisabraham.com/blog/spartan-launched-dekafit DEKAFIT is a true modern-day decathlon of fitness for participants of each and every fitness level. It's the very first environment that inspires continuous training and exercise. Putting an emphasis on training with a purpose, DEKAFIT gives you the ability to consistently set goals and challenge yourself. 2020-03-01T23:39:49Z News Item https://chrisabraham.com/blog/spring-2019-update Happy Spring! I’m taking a breather to reconnect with you after a busy past six months. 2020-06-04T16:59:34Z News Item https://chrisabraham.com/blog/stop-flying-blind-with-insights-semrush-can-offer-about-your-website My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). It’s my personal playground, allowing me to have my own island of Dr. Moreau, to be my own Dr. Jekyll and Mr. Hyde, to be my own personal Doctor Victor Frankenstein and have RNNR.US be my own personal Frankenstein’s monster. 2024-05-03T16:31:20Z News Item https://chrisabraham.com/blog/stop-flying-blind-insights-semrush-can-offer-websites My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). 2024-05-03T16:30:57Z News Item https://chrisabraham.com/smm/take-bloggers-social-media-influencers-lunch Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee, a burger, a bourbon? 2016-03-22T16:53:24Z News Item https://chrisabraham.com/smm/take-your-bloggers-and-social-media-influencers-to-lunch Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate. 2020-02-13T18:52:07Z News Item https://chrisabraham.com/im/thank-you-skinny-and-co-bloggers Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible 2024-08-05T19:49:35Z News Item https://chrisabraham.com/blog/the-art-and-science-of-online-perception-management Your online presence is the modern-day equivalent of a first impression. Whether you’re a high-net-worth individual, a business leader, or a public figure, what people find about you online can shape their perceptions—and their decisions. That’s where Online Perception Management (OPM) comes in. 2025-01-03T22:27:40Z News Item https://chrisabraham.com/blog/the-legacy-of-abraham-harrison-llc Abraham Harrison specialized in online reputation management, social media marketing, and blogger outreach. 2024-11-01T14:37:35Z News Item https://chrisabraham.com/im/the-quantum-mechanics-of-blogger-outreach Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions. 2021-11-06T20:22:52Z News Item https://chrisabraham.com/im/salesmanship-influencer-marketing Sales, marketing, and PR never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes. 2026-04-28T23:21:10Z News Item https://chrisabraham.com/blog/the-state-of-earned-media-blogger-outreach I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. 2023-04-25T22:38:39Z News Item https://chrisabraham.com/im/state-blogger-outreach-union-ten-years The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers 2020-04-03T15:08:20Z News Item https://chrisabraham.com/im/tung-brush-influencer-marketing-case-study-from-kristen-matthews It’s always very important to get your client on your side, on your team. If you don’t have their buy-in, they might not be willing to commit so much time, money, and resources to something that could fail–especially in a world with lots and lots of affiliate marketing and advertising products. 2018-07-28T19:59:36Z News Item https://chrisabraham.com/smm/unison-names-chris-abraham-as-social-media-director Chris Abraham will be responsible for the direction and leadership of Unison’s social media practice bringing his skills to their global client base. 2022-05-21T18:24:19Z News Item https://chrisabraham.com/blog/unison-names-chris-abraham-head-of-social-media-practice One of the web’s most influential social media practitioners and evangelists, Chris Abraham has been named Director of Unison’s social media practice . 2021-05-14T20:57:46Z News Item https://chrisabraham.com/blog/universal-guide-popular-cultural-internet-online-political-jargon Have you ever lost an argument online because impenetrable psychobabble was used against you in a deflating killshot? No longer! Here's just about everything. 2024-09-25T21:29:15Z News Item https://chrisabraham.com/blog/use-the-theory-of-everyone-to-build-your-twitter-followership While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else. 2024-01-29T20:52:00Z News Item https://chrisabraham.com/blog/what-chatgpt-search-says-about-me-chris-abraham Chris Abraham is a seasoned SEO strategist, digital marketing consultant, and online reputation management (ORM) expert with over 26 years in the field. He leads full-stack SEO efforts that cover on-page optimization, technical SEO, content strategy, and performance improvements. He’s known for blending big-picture strategy with hands-on execution, working with businesses of all sizes. 2025-07-13T20:24:17Z News Item https://chrisabraham.com/im/what-clients-want-and-expect-from-influencer-marketing-according-to-creator-relations-master-kristen-matthews Clients want sales. In terms of KPIs (Key Performance Indicators), sales are king. People want to make money—not after seven-touches or down the road—but now! 2020-01-17T18:23:59Z News Item https://chrisabraham.com/blog/what-earned-media-micro-influencer-marketing-is Every one of the influencers we reach out to we brand with our client's brand recognition. Maybe your first touch, their very first introduction to the client. There are so many useful aspects to our type of influencer marketing, which is actually more of an influencer PR. 2021-08-16T22:46:57Z News Item https://chrisabraham.com/im/what-influencers-want-and-expect-from-influencer-marketing When it comes to getting reviews and coverage from online influencers, you’ll only get exactly the amount of value that you put in, be it in the form of merchandise, compensation, respect, access, exclusivity, fandom, discounts, or even sweet residual profits from affiliate codes and profit-sharing. 2024-08-05T19:49:45Z News Item https://chrisabraham.com/im/why-are-you-so-afraid-of-engaging-bloggers Tips for how your agency or firm should do outreach the right way 2017-08-21T02:16:18Z News Item https://chrisabraham.com/blog/why-i-joined-meritus-media Meritus Media isn’t just another agency. It’s the rare place where strategy meets soul, where modern precision integrates with old-school grit, and where every action—from a single press pitch to a full-scale reputation rescue—forms part of a greater whole. It’s not a shiny growth-hack shop or a tactical warehouse; it’s an ecosystem that thrives on integration, relationships, and the willingness to play the long game. 2025-07-25T21:21:57Z News Item https://chrisabraham.com/blog/why-promoting-a-brand-takes-perseverance Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses. 2024-12-25T22:36:56Z News Item https://chrisabraham.com/im/win-lifestyle-influencers-generosity-attentiveness-passion It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. 2020-03-27T14:23:32Z News Item https://chrisabraham.com/blog/you2019re-the-culmination-of-what-you2019ve-shared-and-kept-online If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search engine marketing (SEM), and search engine optimization (SEO) on a blog or online publication for as long as you’ve been passionate about these subjects, you should start now. 2018-11-28T00:29:26Z News Item