Skip to content. | Skip to navigation

Navigation

Personal tools
You are here: Home / Articles about Search Engine Optimization by Chris Abraham

Articles about Search Engine Optimization by Chris Abraham

3 Great Ways To Grow Your Law Firm Sustainably
Opening a law firm is often a tricky and time-consuming process, but it’s something you’ll get through relatively easily. What’s often more difficult is trying to grow your law firm. Bringing in more clients, hiring more people to manage caseloads, and multiple other factors all affect this.
5 Ways to Enrich Your Small Business on a Local Level
Finding ways to enrich your small business, especially on a local level, can be a massive advantage for continued success. Contributing to the community makes your company part of it and, therefore, more appealing and charitable through community sponsorship programs. These will help form long-lasting bonds between your company and the community you serve.
7 Differences Between Amateur and Professional Bloggers
Most people begin life as an amateur blogger, but not everybody stays there. Some people step up, making their blog more attractive and interesting, and, eventually, profit-making.
40 Comprehensive Frequently Asked Questions about Search Engine Optimization (SEO)
Chris Abraham, with nearly three decades of SEO expertise, unveils everything you need to know about Search Engine Optimization through 40 detailed FAQs. From basic concepts to advanced strategies, gain invaluable insights to elevate your site's search engine ranking and understand the essence of effective SEO practices.
100 Essential Search Engine Optimization (SEO) Dictionary Glossary of Terms
An invaluable SEO dictionary with 100 essential terms, making complex SEO concepts accessible and understandable. Perfect for beginners and experts alike, this glossary is your go-to resource for all things SEO.
A good reputation online is an essential marketing strategy
When speaking about what we do people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well.
Add For Immediate Release to your podcast queue
Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it.
All the webmaster SEO tools on SEMRush
SEMRush delivers Google Analytics, Google Webmasters, Buffer, HootSuite, Moz, and SpyFu in one powerful and useful SEO and SEM dashboard.
Aloha from the tail end of Summer
Lots of fun things happening at Gerris Corp even in the doldrums of Summer.
Are You A Social Media Marketing Trapper?
I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.
Are you using updated keywords for your business?
Why your keywords suck and are outdated
Audienti merges SEO, advertising, and influencer engagement services
If you have a brand site you want to turn into Google catnip, Audienti’s for you.
Backfill your corporate history onto your blog for Google
You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest.
Blog Messaging and Counter-Messaging
Blog search engines such as Technorati, Ask.com, Feedster, and BlogPulse only care about the last word. If you can reply to a negative, hurtful brand hit, then you can dominate the conversation and win the debate in most cases.
Blog2Social removes all social sharing pain
Share your blog posts customized for each network, automated and scheduled at the right time on social media profiles, pages and groups.
Burnish your brand’s reputation, don’t ‘manage’ it
Reputation management is not about dressing up mistakes. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
Business Expansion: Planning for Success
When you’re a small business owner, deciding to expand your business can be both exciting and intimidating. It takes careful planning and hard work to ensure that your expansion is successful.
Buy domain names for all your pages, products, and services
Infomercials, major Hollywood pictures, and President Donald J. Trump are doing it, so should you.
ChatGPT-4 Writes an Obituary for Chris Abraham
I know this is macabre, but this obit is unedited and just how the ChatGPT-4 Chatbot interpreted my life. it got my DOB totally wrong. And my marital and parental status as well.
ChatGPT: who is Chris Abraham?
Chris Abraham is a digital marketing and public relations professional known for his expertise in online influencer outreach, social media engagement, search engine optimization (SEO), and online reputation management.
Chris Abraham According to ChatGPT GPT-4
Chris Abraham is a digital marketing strategist, consultant, and online influencer based in Arlington, Virginia.
Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.
Chris Abraham: Revolutionizing Your Digital Presence with Expert SEO Strategies
Hi there! I'm Chris, and I'm here to supercharge your online presence. Forget the jargon; I'm all about getting real results for your website. When it comes to SEO, I focus on making your site faster, better, and more visible on search engines like Google, Bing, and others.
Consulting Services
The following menu may look expansive, but it isn't. We're a new media marketing and new media PR firm -- with well over a decade of experience in web strategy and emergent technology.
DIY Influencer Marketing Webinar Slides
Here are the slides from the webinar I just did for Biznology that I uploaded to SlideShare
Don't Fall Foul Of These Common Content Marketing Mistakes
Content marketing covers the various ways you use words in your business, both online in blogs and on your website, as well as offline in traditional marketing methods such as flyers and leaflets.
Even online reputation pros require a year to influence Google Search
You'll easily need to take an entire year of constant gardening on order to effect Google in any real way during an online reputation management campaign.
Everything about SEO in one infographic skyscraper tower
Hristina Nikolovska, Head of Marketing at SEO Tribunal, sent me this extremely comprehensive infographic about search engine optimization.
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that?
Fire For Effect When You Can’t Get A Bead On Your Market
I’ve run a social media marketing agency since Autumn 2006. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target–and that’s OK. We’ve worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn’t always clear how. B2B seems to be the least confident that social can help them but I believe we have really sorted it out: What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him.
Five social media courses make one social media strategy meal
Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.
Forget Pump and Dump, Pimp and Hodl
If you’re invested in a company or business, wouldn’t you want that organization to thrive?
Gerris Corp was founded as a boutique virtual company
Gerris Corp was founded as a boutique virtual company, the second incarnation of agencies designed to be distributed and global.
GerrisCast Episode 3: What You Need to Know about Online Reputation Management (ORM)
Today's episode is about online reputation management, often shortened to ORM, though I don't know if people call it ohhrmm.
Google Search Is A Lying Liar That Lies
I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors.
Guest Panelist on FIR #15: The Open Web vs. Content Silos
Late last year Shel Holtz actually tapped me and asked me to be a guest on his For Immediate Release podcast. FIR was on my bucket list and it was a really enjoyable experience. I hope to do it again. Let me know what you think.
Guest Panelist on FIR #45: I’m An Influencer, Pay Me More!
Handy Guide and Reference to Yoast SEO Title and Description Variables
There are a lot more variables you can throw into your Yoast SEO Title and SEO Description boxes to make each and every page more automated, more descriptive, more bespoke, and less likely to throw a duplication flag than if you just roll with the Yoast SEO defaults.
How NOT to pitch an influencer
Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.
How one author won over the gun buff message boards
In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, but if gold were that simple to collect, everyone would be loaded.
How To Avoid Crashing Your Business In 2024
How to court Google with chivalry and courtly love
Online reputation is a marathon and not a sprint.
How to fight Google's Core Algo Update 1
My "always #1" search for my name, Chris Abraham, my own chrisabraham.com website, slipped to 6th, so I needed to find out why—and I think I did. I am here to help. Time to Spring Clean your website.
How to fight Google's Core Algo Update 2
Google's Search is tired of being egalitarian or democratic. I mean, it's been 23-years, right? Folks should know what to do to be a Good Google Search Citizen. Let me help you help yourself comply.
How to fight Google's Core Algo Update 3
This is the third of the neverending series of How to fight Google's Core Algo Update—currently number 3 of X parts. I am not milking the topic, though I am aware that there's a lot of overlap. Enjoy!
How to Take Control of your Online Reputation
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR.
How You Can Enhance Your SEO Offline
SEO is a crucial part of running, maintaining, and growing a business, and it’s what’s going to bring you marketing success over and above most, if not all, other options.
I recommend Cloudflare to all of my SEO clients
Cloudflare is a powerful tool that can be used to improve the performance and security of any website. The free plan is a great option for most websites, but Cloudflare Pro may be a better option for websites that need more features or control.
Improve your Google search results today
There are so many things you can do on your own site today--starting now--that will help you in real ways with Google Search and your Search Results on Google's SERP. Here are 9 things you can do starting today to improve your search results and the quality of your visitors' experiences.
Influencer marketing can drive traffic to your new website
I am talking about the real-time effect of a good outreach campaign that comes flooding in an extreme traffic volume spike immediately after and in the 72-hours after each influencer outreach.
Influencer marketing is 1% inspiration, 99% perspiration
People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!
Influencer marketing should be fun
Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting, marketing, and influencing everywhere you look. It’s built in!
Influencer outreach is more PR than marketing or advertising
Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
Is It Better to Make Secondary Pages Non-Indexable or Let Google Decide?
Mastering the art of page indexability can transform your website's SEO. This comprehensive guide takes you through every detail, ensuring you make informed decisions.
Is It Possible to Make Your PDFs SEO-Friendly?
PDF documents serve as valuable resources for sharing information, but their SEO optimization is often overlooked.
Janet Thaeler & Maryanne Conlin on Influencer Marketing
Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
Kindness opens many doors online
While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Launch your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing.
Local SEO Hacks for Startups: Winning Strategies to Dominate Local Search
Amid the whirlwind of today's digital landscape, startups need to nail local SEO to really pop on the map and draw in crowds. This year, with its mix of hurdles and chances, demands that startups really nail their local SEO game to stand out online.
Make your invisible graphics-intensive or flash site highly visible to google
Chances are that your corporate website is beautiful and expensive. Beautiful websites tend to be rich in graphics, images, photos, and Flash content. They also tend to be shallow with few pages and very little copy. Sites like this are almost impossible for Google to find. If Google can't find you then neither can your customer. Until now. This article helps you turn your invisible corporate website into a high-profile and highly-effective medium for communication. This article is designed to help you turn your stealth website into a big, loud, impressive, bomber of a website with plenty of payload capacity, the payload being your company, your message, your products, your services, and your story.
Market to Your Own Influencer Network
I flaked on the second most important job I have: prospect marketing!
My first TinyLetter missive crossposted to this blog
I have all of 7 subscribers on my TinyLetter newsletter so I thought I would share it here as well, so enjoy!
On online reputation management and online perception marketing
tl;dr: We at Gerris are in the ring with you. With our online reputation management and online perception marketing services, we’re in your corner. With our help, you’ll win the fight for your good name on an online search.
Online Publicity Services
Traditionally, a publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, or for a work such as a book or movie. Publicists usually work at large companies handling multiple clients.
Online Reputation Management Defense Services
You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page – i.e. the first 10 results. 99% of searchers never look beyond the second page. We will work to get the undesirable results as far from those first two pages as possible
Online reputation management (ORM): don’t forget Google when you’re in crisis mode
When the shit hits the fan and you, your client, your company, or your brand ends up in the entirely wrong sort of spotlight and you don’t fully subscribe to the axiom “I don’t care what the newspapers say about me as long as they spell my name right” then you’re going to need to focus on two things right away. In this order: first, of course, address the media about the issue in real life; second, preemptively and proactively prepare yourself for catastrophically-negative search results that will outlive and haunt you well past your devestating time in the limelight.
Online Reputation Management and Crisis Response
You can’t control online conversation unless you participate. You’ll never be able to control what's being said about you online like you can with Main Stream Media (the press, TV, magazine, etc). Don’t even try.
Outside-In Marketing Book Review
This is an interesting book because it's written by enterprise-level Search Engine Marketing (SEM) geniuses. They eat big data for breakfast every day.
Outside-In Marketing: Using Big Data to Guide Your Content Marketing by James Mathewson and Mike Moran
James Mathewson and Mike Moran are giving away $100,000 of consulting for only $12.
Own your online reputation with help from your friends
Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards.
Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
We spend so much time fretting about the number and quality of links that are associated with your websites that we often overlook or ignore how important it is that our business and marketing websites be tightly stitch together, from a series of patches into a beautiful quilt; or, maybe more apropos, take all of those music tracks, those songs, back into the studio and turn them from a series of singles into album. Released 50-years-ago on 26 May 1967, Sgt. Pepper’s Lonely Hearts Club Band. 13-tracks and 12 songs woven into a single musical narrative.
Promote your book with influencer marketing
I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson
Publish then revise for Google search
The sooner you chum the waters, the quicker you’ll attract all the sharks! The sharks don’t need beautifully-plated Kobe steak, they just need your blood and guts. In the time it takes to attract a gam, herd, frenzy, school or shiver of sharks in enough quantity to matter, you will surely have plenty of time to turn your first draft blog posts and your sturdy framework of site content into a high-quality meal.
Reddit is rolling out new user profile and moderation features
Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago.
Reddit Is The 800-pound Gorillaphant In The Room
reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is.
Reputation management is not about dressing up mistakes
If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.
Search Engine Optimization (SEO) Checklist for Google Search and Bing Search
Here's a checklist to help you optimize a new website for both Google and Bing. Please note that both search engines have a lot of overlap in terms of what they consider important for SEO, but there are some platform-specific tips as well.
Search engine optimization (SEO) works like a champ
I collected all of my personal blog articles to-date on Search Engine Optimization (SEO) and have been handing them out to folks who still believe that SEO is snake oil and I thought I would share them with you, too, since most of you students of blogging actually want your words, your passion, and your voice to be heard.
Search isn’t about search anymore, it’s about social
What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement.
Search Success Hinges on Site Speed
When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title.
Security Tokens Change the Game for eStores and Agencies
Blockchain can offer true egalitarianism when it comes to the fair compensation of talent.
SEO + Social = ORM
The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.
SEO to Take You To 2019 and Beyond
SEO can seem at times like tip-toeing through a minefield. If you make one wrong move, things might just blow up in your face. Unfortunately, there are no easy hacks in this area. Search engines are getting better at analyzing and assessing web content every day.
Should You Make Secondary Pages Non-Indexable? A Comprehensive Guide
Learn the benefits and drawbacks of making secondary pages non-indexable, and how to decide what's best for your website.
Slow and steady content-creation wins the Google Search race
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”
Stop flying blind with insights SEMRush can offer about your website
My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). It’s my personal playground, allowing me to have my own island of Dr. Moreau, to be my own Dr. Jekyll and Mr. Hyde, to be my own personal Doctor Victor Frankenstein and have RNNR.US be my own personal Frankenstein’s monster.
Stop flying blind with SEMRush
My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO).
Surefire Social introduces SurePulse "webmaster tools"
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta.
Thank You Skinny & Co Bloggers
Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
The Facebook Sharing Debugger is an essential content marketing tool
You can use the Sharing Debugger to see the information that is used when your website content is shared on Facebook, Messenger and other places.
The Importance of SEO
As a business owner, it's up to you to make sure that you are familiar with all of the relevant terms that will affect your business.
The more the messier for content marketing SEO success
Populism 2017 — stop trying to appeal to your Headmaster or the Yale Law Journal, the future’s in that other bubble, a bubble where your choice of words and how you write them color your writing as much as does the content.
The salesmanship of influencer marketing
Sales, marketing, and PR never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.
The Simplicity and Complexity of SEO: Unveiling the Essentials
SEO is both simpler and harder than SEO specialists might lead you to believe. Google is more puritanical than you might assume, and they certainly reward hard work and diligence.
The State Of Earned Media Blogger Outreach
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
The state of the blogger outreach union ten years on
The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Thirteen Ways You Can Grow Your Business (Without Really Trying)
Sometimes, running a business can be tiring.
Totally stoked!
If you know, you know.
TUNG Brush influencer marketing case study from Kristen Matthews
It’s always very important to get your client on your side, on your team. If you don’t have their buy-in, they might not be willing to commit so much time, money, and resources to something that could fail–especially in a world with lots and lots of affiliate marketing and advertising products.
Turn your website into your social media brand HQ
Make your website your communications hub

Document Actions