Bespoke SEO: The Savile Row Approach to Your Website

SEO is a lot like tailoring. There are two types of suits:

1. The off-the-rack suit—designed for some hypothetical “average” body that doesn’t exist, leaving you squeezing into something too tight in one place, too loose in another, and ultimately uncomfortable.
2. The bespoke Savile Row suit—crafted to fit your body exactly as it is, accentuating your strengths, downplaying your weaknesses, and making sure you move effortlessly, with confidence and precision.

Most SEO today is off-the-rack marketing—shoving your website into an ill-fitting template, bloating it with keywords it doesn’t need, slapping on backlinks like cheap accessories, and hoping no one notices the seams are coming apart.

I don’t do that.

I do bespoke SEO—custom-tailored to your actual website, designed to make it work for your business, your audience, and the way Google truly evaluates websites.

This isn’t about tricking search engines into thinking your site is something it’s not. This is about making sure your site fits perfectly, moves fluidly, and flatters its natural strengths so that both users and Google recognize its quality.

• You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

SEO That’s Cut to Fit—Not Squeezed Into a Trend

A well-made suit isn’t about changing your body to fit the fashion—it’s about working with what you have to make you look your best. The same is true for SEO.

Many people treat SEO like a corset—squeezing their site into unnatural structures, over-optimizing pages with awkward keyword stuffing, and forcing content into trends that don’t suit their brand.

A well-fitted website doesn’t need gimmicks. It just needs:

✔ Strong site structure—A clear, logical framework that allows Google and users to navigate effortlessly.
✔ Technical SEO that works behind the scenes—Like hand-stitched seams, invisible to the eye but making all the difference.
✔ Page speed and accessibility—Because what’s the point of an expensive suit if it’s so stiff you can’t move?
✔ Internal linking that flows naturally—Like a well-cut jacket that allows full range of motion.
✔ Content that fits your brand—Not trendy filler, but structured, readable, and aligned with what users actually need.

I make sure your SEO fits your website like a bespoke suit—not a restrictive, ill-fitting piece that makes it hard to breathe.

The French Approach: Accentuate Strengths, Minimize Weaknesses

French women don’t dress to blindly follow trends. They don’t squeeze into shoes that ruin their feet or force themselves into silhouettes that don’t suit them.

Instead, they understand that great style is about highlighting what works and downplaying what doesn’t.

SEO should do the same.

A good SEO strategy isn’t about forcing a site to be something it’s not—it’s about identifying what’s naturally strong and enhancing it while smoothing out the rough edges.

• If your site loads fast, let’s make it even leaner.
• If your content is strong, let’s structure it so Google recognizes its value.
• If your navigation is confusing, let’s tailor it so users flow seamlessly from page to page.
• If your images lack proper alt text, let’s refine them—not for SEO gimmicks, but because an accessible site is a stronger site.

Just like great style isn’t about wearing everything at once, great SEO isn’t about stuffing every keyword and backlink into your site. It’s about elegance, precision, and making sure every element serves a purpose.

The Cobbler’s Last: SEO That Fits Now and Lasts for Years

A Savile Row cobbler doesn’t just make shoes that look good on a shelf—they craft footwear that fits so perfectly you forget you’re wearing them, with a last designed for comfort, longevity, and effortless style.

SEO should be the same.

If your site feels like you’re limping through every update, if it’s constantly breaking, or if it only performs well when you’re dumping ad money into it—it wasn’t built to last.

I focus on SEO that holds up over time:

✔ Google-friendly technical foundation—Ensuring your site can handle core updates without collapsing.
✔ Timeless SEO structure—Built to support content and rankings for the long haul, not just the next quarter.
✔ ADA compliance and accessibility—Because a site that works for everyone is a site that Google favors.
✔ SEO that feels natural, not forced—No unnatural keyword stuffing, no link-building schemes—just clean, structured, effective optimization.

When SEO is done right, you don’t feel it—you just move through your website naturally, and so do your visitors.

Bespoke SEO, Not Chasing the Algorithm

Most SEO today is like buying a trendy fast-fashion suit and hoping it passes as tailored—it might look okay for a moment, but over time, the seams start to unravel.

I build SEO strategies like a Savile Row suit:

✅ Custom-fit to your site’s natural strengths.
✅ Technically sound and structured for long-term success.
✅ Accessible and functional, because performance matters as much as appearance.
✅ Timeless and adaptable, built to evolve rather than break with every algorithm update.

This isn’t chasing rankings. This is building a website that naturally earns them.

Because a great suit doesn’t make you look like someone else—it makes you look like the best version of yourself.

That’s what Practical SEO does for your website.

And that’s what I do.

• You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.