My approach isn’t theoretical or gimmicky. It’s technical, methodical, and based on best practices that have consistently improved websites for decades. The goal is to create a site that loads fast, makes sense, is easy to navigate, and serves both users and search engines equally well. You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

What I Do

Technical SEO & Site Integrity

Google ranks sites that are technically solid, fast, and structured correctly. I handle:

• Page speed optimization – Improving Core Web Vitals, reducing bloat, and making sure your site runs efficiently.
• Mobile-first fixes – Ensuring your site functions seamlessly on all devices.
• Structured data & schema markup – Helping Google understand and properly index your content.
• Crawlability & indexing issues – Fixing roadblocks that prevent search engines from accessing your site.

ADA & WCAG Compliance

A website that is accessible is also better optimized for search. Google favors sites that work for all users, including those with disabilities.

• Alt text and image optimization – Not just for SEO, but for screen readers and usability.
• Logical site navigation – A well-structured site is easier to use for people and search engines alike.
• Contrast, readability, and keyboard navigation – Addressing factors that impact both user experience and Google’s ranking signals.

Site Structure & Internal Linking

Google needs to understand the relationship between pages. A strong internal linking strategy can be as powerful as backlinks—without the risk of toxicity.

• Proper page hierarchy – Organizing your site so that search engines and users can move through it logically.
• Contextual internal linking – Strengthening important pages by passing SEO value correctly.
• Avoiding orphaned content – Ensuring every page is connected and discoverable.

On-Page SEO & Content Structuring

SEO is not about keyword stuffing. It’s about making sure your content is clear, logical, and properly formatted.

• Clean, readable titles & meta descriptions – Informative, not spammy.
• Proper use of headings (H1-H6) – Structuring content so it’s easy to scan and index.
• Content optimization – Expanding and refining weak pages without artificial fluff.

301 Redirects & Site Migrations

Moving a site is one of the riskiest SEO moves if done incorrectly. I ensure smooth transitions with:

• SEO-friendly 301 redirects – Preserving rankings and preventing traffic loss.
• Canonical corrections – Avoiding duplicate content issues post-migration.
• Platform transitions (WordPress, Webflow, etc.) – Ensuring the new site inherits all SEO value from the old one.

Google Business Profile Optimization & Recovery

Local businesses depend on Google Business Profile (GBP) visibility. I handle:

• Profile reinstatement & suspension recovery – Fixing common issues that cause GBP suspensions.
• Optimization for local search & Maps – Ensuring profiles are fully populated and appear in the right searches.
• Ongoing management & updates – Keeping listings active, accurate, and engaging.

What This is Not

• Not keyword-chasing SEO – I don’t focus on theoretical keyword research or short-term ranking hacks.
• Not trend-driven – I don’t follow fads. Google always prioritizes structured, useful, well-optimized websites.
• Not backlink-focused – Internal linking, site architecture, and proper indexing matter more than chasing links.
• Not ‘fluff SEO’ – No vanity metrics, no magic formulas—just practical, measurable improvements.

Why This Works

SEO dysmorphism happens when a site is designed for one thing but optimized for another. When SEO strategy and site reality don’t match, rankings suffer. My approach ensures that:

• What Google expects is what Google finds.
• The way users interact with the site aligns with how it’s structured.
• Performance, clarity, and accessibility drive visibility—not tricks.

This is SEO that actually makes a difference—practical, methodical, and built for long-term success. You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.