Your website is your digital reflection. But just like in real life, what you think you see in the mirror and what’s actually there can be two very different things.

That’s SEO dysmorphia—where a site feels like it should be ranking, but isn’t. Maybe it’s because you’re obsessing over the wrong details, or because an old SEO strategy convinced you that keyword density, backlinks, and endless blog posts were the answer. Maybe it’s because your site is slow, confusing, or unintentionally signaling to Google that something is off.

Google is a lot like an old-school tailor on Savile Row—it rewards craftsmanship, clean structure, and long-lasting quality. But it’s also like a skeptical Russian proverb: “Trust, but verify.”

Google will trust your website—until it doesn’t. If it senses something off-balance, over-optimized, or broken, it pulls back, re-evaluates, and, worst of all, drops your rankings into the sandbox.

I don’t just make your site look good to Google. I make sure it actually is good—technically sound, structured properly, and built to last.

This is bespoke SEO: a process of refining, reshaping, and aligning your website to fit both your business and Google’s expectations, without gimmicks, without shortcuts, and without distortions.

• You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

What Bespoke SEO Really Means

A Savile Row tailor doesn’t put you in a generic suit and hope for the best. They study your frame, work with what you have, and make subtle but powerful adjustments so that what you see in the mirror actually reflects the best version of yourself.

I do the same with your website.

• If your site is pokey, I’ll make it faster.
• If your content is bloated and over-optimized, I’ll refine it.
• If your navigation is a mess, I’ll structure it properly.
• If your site doesn’t match what Google expects, I’ll align it.

This isn’t about hiding flaws or gaming the system. It’s about bringing your site into balance—making sure what you see, what your audience sees, and what Google sees are all the same thing.

How I Tailor SEO to Fit Your Website

1. Understanding Your Site’s True Shape

Just like a good tailor measures twice before cutting, I analyze your site’s:
✔ Speed & performance – Does your site move smoothly, or does it drag?
✔ Technical SEO health – Is it structured properly, or are there hidden problems?
✔ Content quality – Is your content working for you, or just filling space?
✔ Internal linking & site hierarchy – Are your pages passing authority the right way?
✔ Google’s trust level – Has Google started second-guessing your site?

2. Reshaping Without Distortion

I don’t force your site into an SEO corset. Instead, I tailor and refine it to:
✔ Improve page speed and load times (because slow sites get ignored).
✔ Optimize internal linking so Google understands what’s important.
✔ Ensure accessibility & ADA compliance (because a site that works for everyone ranks better).
✔ Fix technical SEO problems before they create bigger issues.
✔ Align content with user intent, not just keywords.

3. Making Google See You For What You Really Are

Google’s ranking system isn’t magic—it’s pattern recognition at scale. When a site starts sending mixed signals, Google hesitates. My job is to clarify those signals, remove noise, and make sure Google understands exactly what your site is about.

This means:

• No keyword stuffing, no forced optimization, no gaming the algorithm.
• A clean, logical site structure that’s easy to crawl and index.
• An experience that makes sense to both users and search engines.

This isn’t about making you look better than you are—it’s about removing the distortions that make Google think you’re something you’re not.

Savile Row SEO vs. Off-the-Rack SEO

Most SEO is like fast fashion: flashy, trendy, and designed for short-term results. It might look good for a season, but over time, it falls apart, goes out of style, or loses its value.

Bespoke SEO is different. It’s crafted to fit your site perfectly, designed for long-term performance, and made with quality, durability, and precision in mind.

SEO That Works Because It’s Built Right

If you’ve been chasing rankings, overloading your site with content, or endlessly tweaking keywords without results, it’s time to stop.

SEO isn’t about changing who you are—it’s about making sure the world (and Google) sees you clearly.

Bespoke SEO isn’t about forcing your site into an artificial mold. It’s about shaping it to its natural strengths, refining the areas that need work, and making sure it moves with confidence, speed, and clarity.

Because when your site is built right, Google doesn’t need to “trust but verify”—it just trusts.

• You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.