Articles about Search Engine Optimization by Chris Abraham

My Journey with CycleBar and Frustrated Growth: I am pretty happy about subscribing and joining my local, Columbia Pike, CycleBar spin studio for the year. It was a little tough-going for the first few weeks. I had been trying to go as many days in a row as I could, and that's always a terrible idea. But I did pay for it.
On online reputation management and online perception marketing: tl;dr: We at Gerris are in the ring with you. With our online reputation management and online perception marketing services, we’re in your corner. With our help, you’ll win the fight for your good name on an online search.
Online Publicity Services: Traditionally, a publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, or for a work such as a book or movie. Publicists usually work at large companies handling multiple clients.
Online Reputation Management Defense Services: You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page – i.e. the first 10 results. 99% of searchers never look beyond the second page. We will work to get the undesirable results as far from those first two pages as possible
Online reputation management (ORM): don’t forget Google when you’re in crisis mode: When the shit hits the fan and you, your client, your company, or your brand ends up in the entirely wrong sort of spotlight and you don’t fully subscribe to the axiom “I don’t care what the newspapers say about me as long as they spell my name right” then you’re going to need to focus on two things right away. In this order: first, of course, address the media about the issue in real life; second, preemptively and proactively prepare yourself for catastrophically-negative search results that will outlive and haunt you well past your devestating time in the limelight.
Online Reputation Management and Crisis Response: You can’t control online conversation unless you participate. You’ll never be able to control what's being said about you online like you can with Main Stream Media (the press, TV, magazine, etc). Don’t even try.
Optimizing Blog Content: Enhancing SEO with FAQs and Glossaries: I have been watching my GSC and GA4 data for my top site and blog content and I have been experimenting by going through every popular blog post and giving each one of them a glow up, a makeover.
Outside-In Marketing Book Review: This is an interesting book because it's written by enterprise-level Search Engine Marketing (SEM) geniuses. They eat big data for breakfast every day.
Outside-In Marketing: Using Big Data to Guide Your Content Marketing by James Mathewson and Mike Moran: James Mathewson and Mike Moran are giving away $100,000 of consulting for only $12.
Own your online reputation with help from your friends: Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards.
Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate): We spend so much time fretting about the number and quality of links that are associated with your websites that we often overlook or ignore how important it is that our business and marketing websites be tightly stitch together, from a series of patches into a beautiful quilt; or, maybe more apropos, take all of those music tracks, those songs, back into the studio and turn them from a series of singles into album. Released 50-years-ago on 26 May 1967, Sgt. Pepper’s Lonely Hearts Club Band. 13-tracks and 12 songs woven into a single musical narrative.
Practical SEO: Stop Chasing Trends and Start Fixing Your Website: Or: How I Learned to Stop Worrying and Love the Basics
Proactive Guide to Online Perception Management (OPM): Online Perception Management (OPM) is a proactive strategy that blends SEO and Online Reputation Management (ORM) to control an individual’s online narrative. Unlike ORM, which reacts to issues post-occurrence, OPM builds a positive, resilient digital presence, using content creation, SEO, social media optimization, and digital footprint monitoring. High-profile clients benefit from OPM by actively shaping their online image, achieving full-spectrum control across platforms, including AI. OPM safeguards reputations long-term, preventing potential reputation crises before they emerge.
Promote your book with influencer marketing: I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson
Publish then revise for Google search: The sooner you chum the waters, the quicker you’ll attract all the sharks! The sharks don’t need beautifully-plated Kobe steak, they just need your blood and guts. In the time it takes to attract a gam, herd, frenzy, school or shiver of sharks in enough quantity to matter, you will surely have plenty of time to turn your first draft blog posts and your sturdy framework of site content into a high-quality meal.
Recovering and Managing Your Google Business Profile (GBP): A Practical Guide to Reinstatement, Optimization, and Long-Term Stability: A suspended Google Business Profile can be frustrating, especially when it happens unexpectedly. Losing your Google presence means fewer leads, a drop in local search visibility, and, for businesses using Google Guaranteed, a direct impact on revenue.
Reddit is rolling out new user profile and moderation features: Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago.
Reddit Is The 800-pound Gorillaphant In The Room: reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is.
Reputation management is not about dressing up mistakes: If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.
Search Engine Optimization (SEO) Checklist for Google Search and Bing Search: Here's a checklist to help you optimize a new website for both Google and Bing. Please note that both search engines have a lot of overlap in terms of what they consider important for SEO, but there are some platform-specific tips as well.
Search engine optimization (SEO) works like a champ: I collected all of my personal blog articles to-date on Search Engine Optimization (SEO) and have been handing them out to folks who still believe that SEO is snake oil and I thought I would share them with you, too, since most of you students of blogging actually want your words, your passion, and your voice to be heard.
Search isn’t about search anymore, it’s about social: What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement.
Search Success Hinges on Site Speed: When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title.
Security Tokens Change the Game for eStores and Agencies: Blockchain can offer true egalitarianism when it comes to the fair compensation of talent.
SEO + Social = ORM: The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.
SEO to Take You To 2019 and Beyond: SEO can seem at times like tip-toeing through a minefield. If you make one wrong move, things might just blow up in your face. Unfortunately, there are no easy hacks in this area. Search engines are getting better at analyzing and assessing web content every day.
Should You Make Secondary Pages Non-Indexable? A Comprehensive Guide: Learn the benefits and drawbacks of making secondary pages non-indexable, and how to decide what's best for your website.
Slow and steady content-creation wins the Google Search race: Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”
Stop flying blind with insights SEMRush can offer about your website: My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). It’s my personal playground, allowing me to have my own island of Dr. Moreau, to be my own Dr. Jekyll and Mr. Hyde, to be my own personal Doctor Victor Frankenstein and have RNNR.US be my own personal Frankenstein’s monster.
Stop flying blind with SEMRush: My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO).
Struggling To See Business Success? This Could Be Why: Is your business struggling to see the success that you had hoped it would? Everyone dreams of having a successful business if they get it started, and it’s possible to make this happen. If you want to move towards more success, then you’ve got to put some more effort into identifying the problem areas and getting them sorted.
Surefire Social introduces SurePulse "webmaster tools": Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta.
Thank You Skinny & Co Bloggers: Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
The Art and Science of Online Perception Management: Your online presence is the modern-day equivalent of a first impression. Whether you’re a high-net-worth individual, a business leader, or a public figure, what people find about you online can shape their perceptions—and their decisions. That’s where Online Perception Management (OPM) comes in.
The Art of Online Perception Management: Shaping Legacies, Protecting Reputations, Building Futures: In a world where a single Google search can define how others see you, your digital presence is no longer just a reflection of who you are—it’s the foundation of who you’ll become.
The Comprehensive Guide to Restoring Your Google Business Profile: Your Google Business Profile (GBP) is the digital cornerstone of your local online presence. When it’s working properly, it connects you to customers, boosts your credibility, and ensures you show up in critical local searches. But what happens when that profile gets suspended? Suddenly, your business is invisible, your customer connections are severed, and your sales may take a hit.
The Definitive Guide to 301 Redirects, Site Migrations, and SEO Site Architecture: A website is more than just a collection of pages—it’s an evolving entity that must adapt to new technologies, branding changes, content restructuring, and SEO best practices.
The Definitive Guide to Internal Linking for SEO Success: Internal linking is one of the most underrated yet powerful SEO techniques. While backlinks get most of the attention, a well-optimized internal linking structure can dramatically improve your rankings, user experience, and overall website authority.
The Essential Nature of Locking Down Your Google Business Profile: Why It Matters and How to Do It Right: In today's digital-first landscape, a robust online presence is no longer optional for businesses seeking local traction; it’s essential.
The Facebook Sharing Debugger is an essential content marketing tool: You can use the Sharing Debugger to see the information that is used when your website content is shared on Facebook, Messenger and other places.
The Future of AI in Content Marketing: AI in content marketing is something any digital marketer should keep on the radar. With so many benefits, this is one of the most beneficial aspects of using AI creatively and technically.
The Importance of SEO: As a business owner, it's up to you to make sure that you are familiar with all of the relevant terms that will affect your business.
The more the messier for content marketing SEO success: Populism 2017 — stop trying to appeal to your Headmaster or the Yale Law Journal, the future’s in that other bubble, a bubble where your choice of words and how you write them color your writing as much as does the content.
The Power of No-Indexing Non-Core Pages to Focus Google Indexing: Discover the strategic benefits of focusing Google's indexing power on your most important content. By no-indexing non-core pages, ensure that every SEO effort is honed in on your products, services, and main posts, maximizing visibility where it truly counts.
The salesmanship of influencer marketing: Sales, marketing, and PR never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.
The Silent Partnership: Invisible Architects and the Mechanical Elves of Legacy: Some leaders are celebrated for their boldness, their public personas, and their ability to captivate the world’s attention. Others—the invisible architects—leave their mark through quiet achievement.
The Silent Sculptor: Crafting an Enduring Digital Legacy: In a world dominated by noise and attention-seeking, there’s a quiet art to creating something that speaks for itself.
The Simplicity and Complexity of SEO: Unveiling the Essentials: SEO is both simpler and harder than SEO specialists might lead you to believe. Google is more puritanical than you might assume, and they certainly reward hard work and diligence.
The State Of Earned Media Blogger Outreach: I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
The state of the blogger outreach union ten years on: The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
The Ultimate DIY Guide to Optimizing Your Website for AI SEO Success: The world of search engines is evolving faster than ever, and artificial intelligence (AI) is at the forefront of this transformation. Search engines like Google, Bing, and even conversational AI platforms like ChatGPT are rewriting the rules of SEO.
The Ultimate Guide to SEO-Friendly Website Migration: Avoid Traffic Loss and Preserve Rankings: Migrating a website is a complex process that, if done incorrectly, can lead to SEO disasters, ranking losses, broken links, and reduced traffic. But when executed strategically, it can enhance performance, improve user experience, and future-proof your SEO.
Thirteen Ways You Can Grow Your Business (Without Really Trying): Sometimes, running a business can be tiring.
Totally stoked!: If you know, you know.
TUNG Brush influencer marketing case study from Kristen Matthews: It’s always very important to get your client on your side, on your team. If you don’t have their buy-in, they might not be willing to commit so much time, money, and resources to something that could fail–especially in a world with lots and lots of affiliate marketing and advertising products.
Turn your website into your social media brand HQ: Make your website your communications hub
Understanding Online Perception Management for High Net Worth Individuals: Online Perception Management is a thing. Or, it should be. And it's probably called something else like online publicity or online brand promotion or something else (please tell me what it is, it's hard to keep up). The goal is to dominate organic search for your name or your client's name.
Understanding Search Box Optimization (SBO) for Businesses: A Comprehensive Guide: Search Box Optimization (SBO) is a cutting-edge digital marketing strategy that ensures your brand appears in the autosuggest or autocomplete section of search engines, capturing attention even before users hit "enter." Unlike traditional SEO, which takes time to build rankings, SBO delivers immediate visibility by securing a top spot in the search box for specific keywords. This strategy offers exclusive placement, drives targeted traffic, and increases conversions. SBO is ideal for businesses wanting fast results and a competitive edge, working hand-in-hand with SEO for comprehensive search dominance
Understanding the AI Audit Beta on Cloudflare: The AI Audit Beta feature in Cloudflare Pro offers a unique insight into how various AI bots and crawlers interact with your website. For site owners like you, exploring these analytics can be a fascinating journey into understanding how artificial intelligence shapes the visibility and discoverability of your online presence.
We at Gerris have returned to the drawing board: During the lull that's happened in the first weeks of the global Coronovirus shutdown, we at Gerris have returned to the drawing board to reconsider who and what we are as a team and an agency.
What clients want and expect from influencer marketing: Clients want sales. In terms of KPIs (Key Performance Indicators), sales are king. People want to make money—not after seven-touches or down the road—but now!
What content to blog for Google success: What to Write? It’s diabolically simple. I have at least a dozen topics that you can write immediately. And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. What’s more, they will be just about as evergreen as you’re likely to ever get. And it’s so simple you’re going to kick yourself.
What earned media micro-influencer marketing is: Every one of the influencers we reach out to we brand with our client's brand recognition. Maybe your first touch, their very first introduction to the client. There are so many useful aspects to our type of influencer marketing, which is actually more of an influencer PR.
What You Need To Start A Handyman Business: Got experience in a trade? Or perhaps you’re a DIY enthusiast who is always taking on projects around the house? Starting a handyman business could be a great startup venture to consider.
Who Can Benefit from Online Marketing?: When it comes to taking your small business further, a big piece of the puzzle is online marketing.
Why promoting a brand takes perseverance: Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.
Why You Should Avoid Parasite SEO: A Guide to Sustainable Search Success: In the ever-evolving landscape of search engine optimization (SEO), "Parasite SEO" has emerged as a controversial and misunderstood tactic. This article will dive deep into the concept of Parasite SEO, differentiate between gray, black, and white hat SEO practices, and explore the best and most acceptable strategies for achieving success in Google organic search.
Win the online reputation land war: Online reputation management tries to replace negative results with positive & neutral entries
You’re the culmination of what you’ve shared and kept online: If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search engine marketing (SEM), and search engine optimization (SEO) on a blog or online publication for as long as you’ve been passionate about these subjects, you should start now.
Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time: Every unprotected tweet you make, every public post you make on Facebook, every blog you post, every page you add and flesh out on your website, every time you update your LinkedIn profile or Company Page, any time you upload a video to YouTube, making sure you completely fill out the title, description, and all the other stuff they request, every time you update your bios on your social profiles, each time you guest blog or participate in conversations on reddit or become an editor on Wikipedia — all of these things — are indexed by Google and contribute to your online reputation and heighten your chances of showing up on the first page of Google and actually controlling and dominating your online reputation.
Your website sucks (and here's why): I am going to rush through some of the most obvious things that suck about your website that pop up and occur to me. These are general mistakes, concerns, and issues—I haven’t the time nor the impulse to collect and shame all of the perpetrators and perpetuators of this sort of thing, probably because I don’t make my money from web application development. So, without further ado, here’s my list of web application disasters and mistakes that very well should have been sorted out by last Thursday, 2013.

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Articles about Search Engine Optimization by Chris Abraham