That sweet cat, Leo, I spoke about before is now up for adoption at King Street Cats!
I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta.
Former Intel President Renée James joins Board of Advisors; David Meadvin joins as Managing Director
We tried giving Barry White the deaf, odd-eyed cat, Turkish Angora, a brother cat in the form of Leo but it didn't work out -- Barry doesn't want any cat company.
Before we start, I want to let you in on a little secret: every successful person you truly admire take naps.
It's really not an adventure until something breaks and you get soaked by rain.
You employees and staff are the flesh and blood and memory of your company. Interview them as the source of your content marketing strategy. Allow them to become part of the company's narrative. It'll help both your online reputation and your natural organic search success.
While it’s important to have followers, it’s equally important to have room to breathe and room to follow.
When I have a client that needs something launched in a big way I go at it with guns-blazing.
Stever was able to give me a couple powerful just-for-me tools in our 25-minute personal coaching session.
What it took me to become a 72-hour reddit celebrity, from Saturday night through Sunday afternoon, is not a secret at all
This is an interesting book because it's written by enterprise-level Search Engine Marketing (SEM) geniuses. They eat big data for breakfast every day.
This book is like taking an acid trip right before taking a guided tour of Washington, DC.
What makes SOCi so perfect for me is that whenever I post something to my bandit 9Round Penrise Square bandit accounts, they always look really nice unlike those terrible posts that people drop into places like Facebook and Google+ where the stupid URL is in the post, where it really shouldn’t be, at least on Facebook.
How to become a better runner? Run, Chris run!
Thanks to JD Lasica for including me in his latest post on Socialmedia.biz
Proud to see Biznology included in this article on the B2B News Network.
Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
If you’re on the fence about Spin, do it!
I wasn’t DFL last night.
Where it's happening is as important to the increasingly location-aware internet as that it happened at all.
Historically, I have been Mr. Steady State Cardio.
Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee, a burger, a bourbon?
Here are the slides from the webinar I just did for Biznology that I uploaded to SlideShare
The worst thing about the internet has been the commodification of friendship
The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
If you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia, you need to have a Twitter, Facebook, Google+, Instagram, and Foursquare/Swarm profile for each one. Why? People are mobile.
Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.
If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.