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Influencer marketing is 1% inspiration, 99% perspiration

Influencer marketing is 1% inspiration, 99% perspiration

People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!

Influencer marketing is 1% inspiration, 99% perspiration - Read More…

Skinny & Co. influencer reviews round two

Skinny & Co. influencer reviews round two

Here's the second round of reviews and shares that our influencers have done for my client Skinny and Company, maker of Skinny & Co. coconut oil products.

Skinny & Co. influencer reviews round two - Read More…

Blog2Social removes all social sharing pain

Blog2Social removes all social sharing pain

Share your blog posts customized for each network, automated and scheduled at the right time on social media profiles, pages and groups.

Blog2Social removes all social sharing pain - Read More…

Thank you Skinny & Co. influencers first wave

Thank you Skinny & Co. influencers first wave

Here's a list of links to the bloggers and online influencers who have blogged and shared about Skinny Coconut Oil on their blogs and social media profiles -- and this is only the first wave! They keep on coming!

Thank you Skinny & Co. influencers first wave - Read More…

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.

Janet Thaeler & Maryanne Conlin on Influencer Marketing - Read More…

How to Build Muscle for Rowing by Jack Gorcika

How to Build Muscle for Rowing by Jack Gorcika

This is such a simple and persistent gym machine-based workout specifically for rowing and rowers that it just might work.

How to Build Muscle for Rowing by Jack Gorcika - Read More…

AAA Mid-Atlantic Offers Bicycle Roadside Assistance

AAA Mid-Atlantic Offers Bicycle Roadside Assistance

AAA Bicycle Service is free and available to all membership levels starting May 1, 2015.

AAA Mid-Atlantic Offers Bicycle Roadside Assistance - Read More…

Kindness opens many doors online

Kindness opens many doors online

While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.

Kindness opens many doors online - Read More…

Earned media blogger outreach is alive and well!

Earned media blogger outreach is alive and well!

Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah!

Earned media blogger outreach is alive and well! - Read More…

Adopt Leo cat now from King Street Cats today

Adopt Leo cat now from King Street Cats today

That sweet cat, Leo, I spoke about before is now up for adoption at King Street Cats!

Adopt Leo cat now from King Street Cats today - Read More…

My influencer marketing tools of the trade

My influencer marketing tools of the trade

I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.

My influencer marketing tools of the trade - Read More…

Surefire Social introduces SurePulse "webmaster tools"

Surefire Social introduces SurePulse "webmaster tools"

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta.

Surefire Social introduces SurePulse "webmaster tools" - Read More…

Laurel Strategies expands their bench of expertise

Laurel Strategies expands their bench of expertise

Former Intel President Renée James joins Board of Advisors; David Meadvin joins as Managing Director

Laurel Strategies expands their bench of expertise - Read More…

Help find Leo the cat a home in the DMV ASAP

Help find Leo the cat a home in the DMV ASAP

We tried giving Barry White the deaf, odd-eyed cat, Turkish Angora, a brother cat in the form of Leo but it didn't work out -- Barry doesn't want any cat company.

Help find Leo the cat a home in the DMV ASAP - Read More…

Restfulness is close to Godliness

Restfulness is close to Godliness

Before we start, I want to let you in on a little secret: every successful person you truly admire take naps.

Restfulness is close to Godliness - Read More…

My motorcycle adventure to Boston day one

My motorcycle adventure to Boston day one

It's really not an adventure until something breaks and you get soaked by rain.

My motorcycle adventure to Boston day one - Read More…

Your team is the best content source for search

Your team is the best content source for search

You employees and staff are the flesh and blood and memory of your company. Interview them as the source of your content marketing strategy. Allow them to become part of the company's narrative. It'll help both your online reputation and your natural organic search success.

Your team is the best content source for search - Read More…

Reduce your Twitter bloat with ManageFlitter, SocialOomph, & CrowdFire

Reduce your Twitter bloat with ManageFlitter, SocialOomph, & CrowdFire

While it’s important to have followers, it’s equally important to have room to breathe and room to follow.

Reduce your Twitter bloat with ManageFlitter, SocialOomph, & CrowdFire - Read More…

Launch your social campaign with guns blazing!

Launch your social campaign with guns blazing!

When I have a client that needs something launched in a big way I go at it with guns-blazing.

Launch your social campaign with guns blazing! - Read More…

My personal coaching session with Stever Robbins

My personal coaching session with Stever Robbins

Stever was able to give me a couple powerful just-for-me tools in our 25-minute personal coaching session.

My personal coaching session with Stever Robbins - Read More…

Becoming a reddit Internet sensation

Becoming a reddit Internet sensation

What it took me to become a 72-hour reddit celebrity, from Saturday night through Sunday afternoon, is not a secret at all

Becoming a reddit Internet sensation - Read More…

Outside-In Marketing Book Review

Outside-In Marketing Book Review

This is an interesting book because it's written by enterprise-level Search Engine Marketing (SEM) geniuses. They eat big data for breakfast every day.

Outside-In Marketing Book Review - Read More…

Day of the Dragonking Book Review

Day of the Dragonking Book Review

This book is like taking an acid trip right before taking a guided tour of Washington, DC.

Day of the Dragonking Book Review - Read More…

SOCi allows me to load up on topical social content and then let go

SOCi allows me to load up on topical social content and then let go

What makes SOCi so perfect for me is that whenever I post something to my bandit 9Round Penrise Square bandit accounts, they always look really nice unlike those terrible posts that people drop into places like Facebook and Google+ where the stupid URL is in the post, where it really shouldn’t be, at least on Facebook.

SOCi allows me to load up on topical social content and then let go - Read More…

Influencer outreach is more PR than marketing or advertising

Influencer outreach is more PR than marketing or advertising

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.

Influencer outreach is more PR than marketing or advertising - Read More…

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