Official Chris Abraham Blog
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A man's salon is his castle
Does anyone remember Crow Bar? Downtown DC? Epicenter for Couriers and Bikers in the 90s?
Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
We spend so much time fretting about the number and quality of links that are associated with your websites that we often overlook or ignore how important it is that our business and marketing websites be tightly stitch together, from a series of patches into a beautiful quilt; or, maybe more apropos, take all of those music tracks, those songs, back into the studio and turn them from a series of singles into album. Released 50-years-ago on 26 May 1967, Sgt. Pepper’s Lonely Hearts Club Band. 13-tracks and 12 songs woven into a single musical narrative.
Tone: it’s not what you say, it’s what people hear
Show all of your beautiful colors, Little Rainbow! Even the biggest bro tears up when he’s compelled to give his best bro a Best Man speech; even the steeliest ruffian is oft reduced to tears when delivering his dad’s Eulogy.
Slow and steady content-creation wins the Google Search race
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”
Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
Every unprotected tweet you make, every public post you make on Facebook, every blog you post, every page you add and flesh out on your website, every time you update your LinkedIn profile or Company Page, any time you upload a video to YouTube, making sure you completely fill out the title, description, and all the other stuff they request, every time you update your bios on your social profiles, each time you guest blog or participate in conversations on reddit or become an editor on Wikipedia — all of these things — are indexed by Google and contribute to your online reputation and heighten your chances of showing up on the first page of Google and actually controlling and dominating your online reputation.
2017 Concept2 Summer Solstice Challenge
It's almost the official beginning of summer here in the Northern hemisphere, and we have a great challenge in store to celebrate. The Summer Solstice Challenge is our way of honoring the longest day of the year.
The salesmanship of influencer marketing
Sales, marketing, and PR never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.
Be kind for everyone you meet is fighting a hard battle
Kindness is not an absolute. Kindness only exists in the eyes and the mind of the recipient of the kindness.
Five social media courses make one social media strategy meal
Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.
Win lifestyle influencers over with generosity and attentiveness
It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead.
Earned-media micro-influencer marketing primer
Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding. Micro-influencers are everyday consumers who have 500 – 5,000 highly engaged followers around relevant topics.
The secret to Mastodon’s success will be mastering the hyperlocal vertical
Mastodon can still be a flash in the pan. It could be that exciting nightclub that’s all shtick and theme that nobody connects to and never returns to. Hopefully, after Mastodon goes through its eventual extinction event, there are some really great instances left for the rest of us.
Initial impressions of the TomTom Adventurer Outdoor GPS Watch
It’s simple, it’s a fitness watch first and a GPS adventure watch second, at least that’s how I am using it for now.
Healthcare Needs Social Media Influencer Marketing
There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.
All social media sites should offer profit sharing and ad revenue
There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.
Savory Crêpes
These versatile, multipurpose crepes, and the variations that follow, are great for savory fillings. Keep a stack on hand in the freezer for unexpected guests. The crêpes will quickly defrost at room temperature, then separate with ease.
The implications for PR if Twitter goes away
Twitter is more alive and vibrant today than ever before. It’s become as essential to real-time communication as amateur radio, broadcast radio and television, the cellular spectrum, POTS dial tone, water, sewage, electricity, and the internet. But it’s not uniquely essential to public relations, marketing, or advertising any more.
Even real news is fake because of internet content decontextualization
The NYT, the WaPo, WSJ, etc, are getting so beat up because there’s no discernment between the proper rigorous reporting and journalism and the endless torrent of anti-Trump screeds in the form of op-eds and columns.
March is Heaven for Concept2 Erg Challenges
March and April are super-awesome months if you love the working out on a Concept2 rowing ergometer. There's both an individual challenge in the form of the Mud Season Madness and a virtual team challenge fifteen days later, the World Erg Challenge.
The future of Twitter is as a protected essential public utility
This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation.
There’s nothing in the middle of the road but yellow stripes and dead armadillos
How many clients and customers do you really need to buy that Philip Johnson home and that Range Rover SVAutobiography DYNAMIC for your family to squirrel enough profit away to retire at 50?
PSA: your virtual online friends are part of your family
People love you. People care about you. And your business. And your employees, colleagues, and gigs. While only a few will accept the moniker of fanboi, so many others will be forever casually attached.
Paid online influencer marketing is fully mainstream
Whether you choose to use online influencer marketing, go down the micro-influencer marketing rabbit hole, or go with sponsored links or native advertising, the state of the sponsored content biosphere is mature and everyone’s doing it in a desperate attempt to really get some attention of some interested parties—so so should you, too.
Join Team Grotto for the Virtual Team Challenge starting January 1
Concept2 2017 Virtual Team Challenge VTCIf you have access to a Concept2 Indoor Rower then I invite you to join Team Grotto for the Virtual Team Challenge starting January 1.
Crock-pot chicken just changed my entire life
Wondered what to do with all these chicken pieces until I remembered that I own an awesome-ass slow cooker Crock-Pot.
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that?
Tips to Survive City Riding on Bikeshare
Good luck and please keep the rubber down — I am proud and happy to have so many of you all around me on the city streets. Every day, my D.C. is feeling more and more like my Berlin did.
All your best content may now be considered fake news
While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.
How to upgrade your Concept2 indoor rower to a PM5 today
If you have a Concept2 erg and haven't retrofitted your Model A, B, C, D, or E Indoor Rower to the PM5 performance monitor, I most highly recommend the splurge of $160-$180, depending on the model of your rowing machine.
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