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Running: Sat, 14 Mar 2015 12:00:11: it's all uphill

Running: Sat, 14 Mar 2015 12:00:11: it's all uphill

I can't wait until I can't quite feel that it's all uphill in this leg of the commute.

Running: Sat, 14 Mar 2015 12:00:11: it's all uphill - Read More…

Burnish your brand’s reputation, don’t ‘manage’ it

Burnish your brand’s reputation, don’t ‘manage’ it

Reputation management is not about dressing up mistakes. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Burnish your brand’s reputation, don’t ‘manage’ it - Read More…

The Online Community Is Inexorably Global: Are You?

The Online Community Is Inexorably Global: Are You?

Humans are provincial; Americans doubly so. In fact, we online human-Americans oftentimes can’t think past our sweat pants, ironic T, and bunny slippers when it comes to being online.

The Online Community Is Inexorably Global: Are You? - Read More…

In praise of social media mediocrity

In praise of social media mediocrity

Social media rewards consistency, persistence, and attention, even if it isn't super-service or if you take a full 24-hours to respond to a query or concern.

In praise of social media mediocrity - Read More…

How to Take Control of your Online Reputation

How to Take Control of your Online Reputation

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR.

How to Take Control of your Online Reputation - Read More…

Unison Names Chris Abraham as Social Media Director

Unison Names Chris Abraham as Social Media Director

Chris Abraham will be responsible for the direction and leadership of Unison’s social media practice bringing his skills to their global client base.

Unison Names Chris Abraham as Social Media Director - Read More…

A good reputation online is an essential marketing strategy

A good reputation online is an essential marketing strategy

When speaking about what we do people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well.

A good reputation online is an essential marketing strategy - Read More…

Win the online reputation land war

Win the online reputation land war

Online reputation management tries to replace negative results with positive & neutral entries

Win the online reputation land war - Read More…

Own your online reputation with help from your friends

Own your online reputation with help from your friends

Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards.

Own your online reputation with help from your friends - Read More…

Reddit Is The 800-pound Gorillaphant In The Room

Reddit Is The 800-pound Gorillaphant In The Room

reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is.

Reddit Is The 800-pound Gorillaphant In The Room - Read More…

The quantum mechanics of blogger outreach

The quantum mechanics of blogger outreach

Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.

The quantum mechanics of blogger outreach - Read More…

How one author won over the gun buff message boards

How one author won over the gun buff message boards

In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, but if gold were that simple to collect, everyone would be loaded.

How one author won over the gun buff message boards - Read More…

Spotlight on Abraham Harrison Team Member Nina Martin

Spotlight on Abraham Harrison Team Member Nina Martin

Ms. Nina Martin is the perfect example of a go-getter who landed her dream job right out of college. She’s evidence that hard work and long hours can put ya right where you need to be, which luckily in her case, is working on business development at Abraham Harrison.

Spotlight on Abraham Harrison Team Member Nina Martin - Read More…

Testimonial from Miriam's Kitchen

Testimonial from Miriam's Kitchen

We’re proud to share the testimonial that Jenn Roccanti, Assistant Director of Development at Miriam’s Kitchenwrote for us after Abraham Harrison helped them promote their participation in Give to the Max Day: Greater Washington on November 9th.

Testimonial from Miriam's Kitchen - Read More…

Don’t Save the Whales Still Going Strong

Don’t Save the Whales Still Going Strong

I wrote a blog post entitled Don’t Save the Whales over six years ago in April, 2005, and it is still going strong, for obvious reasons.

Don’t Save the Whales Still Going Strong - Read More…

The Dinner Party to End All Dinner Parties

The Dinner Party to End All Dinner Parties

I have a little corporate apartment in Berlin, in an unfashionable neighborhood called Moabit, right across from the main train station, Berlin Hauptbahnhof. My business partner, Mark, also spends half of his year—the warm months—in Berlin. He fell for the city while an exchange student in high school and he’s fluent in German.

The Dinner Party to End All Dinner Parties - Read More…

A Meeting With Swiss Billionaires in Zürich

A Meeting With Swiss Billionaires in Zürich

It was a rare time—my business partner, Mark, and I were in Berlin, and we had scored a meeting with the Zurich-based investment company that had funded two of our clients.

A Meeting With Swiss Billionaires in Zürich - Read More…

Be Willing to Say “Huh?”

Be Willing to Say “Huh?”

Nodding my head and saying, “Ja bitte,”—yes, please—is my default.

Be Willing to Say “Huh?” - Read More…

Have Fun with Your New Language!

Have Fun with Your New Language!

One thing I’ve noticed while trying to use German during my time in Berlin is that I’m having a lot of fun. While it’s true that I’m often frustrated—by what I cannot say—I really try to celebrate all my little wins.

Have Fun with Your New Language! - Read More…

Finding the Native Accent

Finding the Native Accent

Perhaps you’re like many Americans who get so bummed out when they spend a lot of time learning a second language, and then they go abroad, excited to use their new language, and foreigners look at them perplexed.

Finding the Native Accent - Read More…

Top Sieben German Language Films

Top Sieben German Language Films

Movies are one of the most fun ways to get an ear for a language while also experiencing some of that country’s popular culture, scenery and history. I went over lists of top German cinema, and also asked folks via Facebook and Twitter, and came up with a short list of some of the movies you should really check out.

Top Sieben German Language Films - Read More…

Listen to Reinforce Your Comprehension

Listen to Reinforce Your Comprehension

I’ve learned that the only way to really learn a language is to soak yourself in it. I try to maximize my exposure to everything German as often as possible. One of my favorite ways to do this is to catch as much native content as possible.

Listen to Reinforce Your Comprehension - Read More…

Third Time’s a Charm

Third Time’s a Charm

In the middle of my German language learning travails, Rosetta Stone reached out to me and asked me to blog about my language-learning process in light of being able to try out their new solution, Rosetta Stone TOTALe. So, here I am.

Third Time’s a Charm - Read More…

Learning German – Round 2

Learning German – Round 2

I arrived in Berlin, terrified of sounding like a toddler and a moron while trying to speak German. So, I just didn’t — I spoke English. After a while in Berlin, I signed up for another language course, again starting at the beginning. This time it was serious: three hours a day, five days a week, for four months.

Learning German – Round 2 - Read More…

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