Official Chris Abraham Blog
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The quantum mechanics of blogger outreach
Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
How one author won over the gun buff message boards
In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, but if gold were that simple to collect, everyone would be loaded.
Don’t Ignore Message Boards In Your Social Media Marketing Strategy
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working-class heroes like forums and message boards, preferring exciting new money to boring old money. But isn’t any kind of money good?
Spotlight on Abraham Harrison Team Member Nina Martin
Ms. Nina Martin is the perfect example of a go-getter who landed her dream job right out of college. She’s evidence that hard work and long hours can put ya right where you need to be, which luckily in her case, is working on business development at Abraham Harrison.
Testimonial from Miriam's Kitchen
We’re proud to share the testimonial that Jenn Roccanti, Assistant Director of Development at Miriam’s Kitchenwrote for us after Abraham Harrison helped them promote their participation in Give to the Max Day: Greater Washington on November 9th.
Fire For Effect When You Can’t Get A Bead On Your Market
I’ve run a social media marketing agency since Autumn 2006. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target–and that’s OK. We’ve worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn’t always clear how. B2B seems to be the least confident that social can help them but I believe we have really sorted it out: What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him.
Are You A Social Media Marketing Trapper?
I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.
Don’t Save the Whales Still Going Strong
I wrote a blog post entitled Don’t Save the Whales over six years ago in April, 2005, and it is still going strong, for obvious reasons.
The Dinner Party to End All Dinner Parties
I have a little corporate apartment in Berlin, in an unfashionable neighborhood called Moabit, right across from the main train station, Berlin Hauptbahnhof. My business partner, Mark, also spends half of his year—the warm months—in Berlin. He fell for the city while an exchange student in high school and he’s fluent in German.
A Meeting With Swiss Billionaires in Zürich
It was a rare time—my business partner, Mark, and I were in Berlin, and we had scored a meeting with the Zurich-based investment company that had funded two of our clients.
Have Fun with Your New Language!
One thing I’ve noticed while trying to use German during my time in Berlin is that I’m having a lot of fun. While it’s true that I’m often frustrated—by what I cannot say—I really try to celebrate all my little wins.
Finding the Native Accent
Perhaps you’re like many Americans who get so bummed out when they spend a lot of time learning a second language, and then they go abroad, excited to use their new language, and foreigners look at them perplexed.
Top Sieben German Language Films
Movies are one of the most fun ways to get an ear for a language while also experiencing some of that country’s popular culture, scenery and history. I went over lists of top German cinema, and also asked folks via Facebook and Twitter, and came up with a short list of some of the movies you should really check out.
Listen to Reinforce Your Comprehension
I’ve learned that the only way to really learn a language is to soak yourself in it. I try to maximize my exposure to everything German as often as possible. One of my favorite ways to do this is to catch as much native content as possible.
Third Time’s a Charm
In the middle of my German language learning travails, Rosetta Stone reached out to me and asked me to blog about my language-learning process in light of being able to try out their new solution, Rosetta Stone TOTALe. So, here I am.
Learning German – Round 2
I arrived in Berlin, terrified of sounding like a toddler and a moron while trying to speak German. So, I just didn’t — I spoke English. After a while in Berlin, I signed up for another language course, again starting at the beginning. This time it was serious: three hours a day, five days a week, for four months.
Failing with Language Classes
I have been struggling with learning German for years in spite of lots of classes both in Washington, DC, as well as in Berlin, Germany, a city I moved to over Halloween 2007 through Christmas 2008. While I know a lot about the German language I still don’t feel comfortable as a German speaker.
Marketing Online and Around the World
Alumni Chris Abraham and Mark Harrison, who met on GW’s crew team, run a Washington, D.C.-based digital PR company that has a global reach.
Officially Almost Tourist Season in Berlin
When the tour boats rife with rooftop tourists on white plastic chairs glide along the Spree, when the pale-flanked Europeans in tank tops quaff beer on makeshift bar beaches, when the sky is blue and not low clouds of steel gray, when the Fernsehturm glints and glimmers in a bright spiritual cross, then it is surely approaching tourist season in Berlin, Germany.
Church and State in Berlin
I fancy this photo of the Fernsehturm in juxtaposition to this well-patinaed church tower with the background of the clear blue Berlin sky.
Concrete Alexanderplatz is like a Reptile Solarium for Berliners
On a Sunday in Berlin, even where there are loads of proper green parks, Biergartens and Tiergarten in this green city, Berliners cannot help themselves. If they’re walking about, looking around, and the sky clears, they’re transfixed. Even in concrete-laden urban jungle Alexanderplatz. They fall to their flanks onto the pavement, tilt their heads up, maybe don their shades, and just expose their alabaster shins and forearms to the sun. If you’ll notice, the youngins use the teps and the proper adults are allowed to enjoy the tons of concrete and tagged public benches.
Map of the Berlin U-Bahn and S-Bahn
A convenient map of Berlin's famous Berlin U-Bahn and Berlin S-Bahn
Guten Morgen Berlin!
When you're in Berlin, Germany, to learn German from the famous Goethe-Institut in Germany's capital, life is good. Blue skies!
Off to School with my Schoolbag Over My Shoulder
My daily life in Berlin was pretty great when I was there in 2010 to attend a full course at the Goethe-Institut in Berlin, Germany--here's what it looked like for me.
Alexanderplatz is a Gorgeous Space
I must say that this austere public space, historic Alexanderplatz, is very beautiful, graphic, powerful, and I love to just walk around here in the early morning or evening. There are always tons of people around — tourists, locals, workers, business people, and young ne’er do wells all. And it doesn’t hurt to have a super-beautiful day with a beautiful sky as well.
Fernsehturm Berlin und Neptun
The vicinity of Alexanderplatz is one of the most photogenic of all of the districts of Berlin, including the iconic Berlin TV tower, known as the Fernsehturm Berlin.
This morning in Berlin in Moabit near Bellevue on the Spree
I arrived in Berlin, Travis picked me up at Tegel, and then we tried to get into my apartment here to no avail. All of our elaborate”where’s my key” backup systems broke down so I have been working a little, taking a serious nap, and waiting until I hear from the upstairs neighbor.
Twitter is What Second Life Wasn't: Light, Cheap and Open—and That's Why It'll Outlive the Hype Cycle
I run into many skeptics who believe that Twitter is rife with the sort of hype associated with the ascent and crash of Second Life. This is not true. Twitter is suffused with hype, for sure, but it is a much different and more sustainable hype than Second Life. Here's why: Twitter is light, cheap, open and permanent, whereas Second Life is heavy, expensive, closed and ephemeral. Twitter does things right where Second Life failed.
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