Official Chris Abraham Blog
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Use the Theory of Everyone to Build Your Twitter Followership
While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.
American Exemplarism Over American Exceptionalism
What makes American exemplarism different is that it demands that we care for more than just our credibility, pride, and saving face. It demands that we lead by example and not by decree.
Do You Focus on the Most Popular and Ignore the Rest in Social Media?
Engage in the thousands and even the millions, if possible, and allow your quaternary, quinary, senary, septenary, octonary, nonary, and denary markets define themselves.
Burnish your brand’s reputation, don’t ‘manage’ it
Reputation management is not about dressing up mistakes. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
The Online Community Is Inexorably Global: Are You?
Humans are provincial; Americans doubly so. In fact, we online human-Americans oftentimes can’t think past our sweat pants, ironic T, and bunny slippers when it comes to being online.
In praise of social media mediocrity
Social media rewards consistency, persistence, and attention, even if it isn't super-service or if you take a full 24-hours to respond to a query or concern.
How to Take Control of your Online Reputation
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR.
Unison Names Chris Abraham as Social Media Director
Chris Abraham will be responsible for the direction and leadership of Unison’s social media practice bringing his skills to their global client base.
Unison Names Chris Abraham Head of Social Media Practice
One of the web’s most influential social media practitioners and evangelists, Chris Abraham has been named Director of Unison’s social media practice .
A good reputation online is an essential marketing strategy
When speaking about what we do people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well.
Win the online reputation land war
Online reputation management tries to replace negative results with positive & neutral entries
Own your online reputation with help from your friends
Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards.
Reddit Is The 800-pound Gorillaphant In The Room
reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is.
How to court Google with chivalry and courtly love
Online reputation is a marathon and not a sprint.
You Must Commit To Reddit To Succeed
My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until you really commit to reddit.
The quantum mechanics of blogger outreach
Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
How one author won over the gun buff message boards
In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, but if gold were that simple to collect, everyone would be loaded.
Don’t Ignore Message Boards In Your Social Media Marketing Strategy
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working-class heroes like forums and message boards, preferring exciting new money to boring old money. But isn’t any kind of money good?
Spotlight on Abraham Harrison Team Member Nina Martin
Ms. Nina Martin is the perfect example of a go-getter who landed her dream job right out of college. She’s evidence that hard work and long hours can put ya right where you need to be, which luckily in her case, is working on business development at Abraham Harrison.
Testimonial from Miriam's Kitchen
We’re proud to share the testimonial that Jenn Roccanti, Assistant Director of Development at Miriam’s Kitchenwrote for us after Abraham Harrison helped them promote their participation in Give to the Max Day: Greater Washington on November 9th.
Fire For Effect When You Can’t Get A Bead On Your Market
I’ve run a social media marketing agency since Autumn 2006. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target–and that’s OK. We’ve worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn’t always clear how. B2B seems to be the least confident that social can help them but I believe we have really sorted it out: What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him.
Are You A Social Media Marketing Trapper?
I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.
Don’t Save the Whales Still Going Strong
I wrote a blog post entitled Don’t Save the Whales over six years ago in April, 2005, and it is still going strong, for obvious reasons.
The Dinner Party to End All Dinner Parties
I have a little corporate apartment in Berlin, in an unfashionable neighborhood called Moabit, right across from the main train station, Berlin Hauptbahnhof. My business partner, Mark, also spends half of his year—the warm months—in Berlin. He fell for the city while an exchange student in high school and he’s fluent in German.
A Meeting With Swiss Billionaires in Zürich
It was a rare time—my business partner, Mark, and I were in Berlin, and we had scored a meeting with the Zurich-based investment company that had funded two of our clients.
Have Fun with Your New Language!
One thing I’ve noticed while trying to use German during my time in Berlin is that I’m having a lot of fun. While it’s true that I’m often frustrated—by what I cannot say—I really try to celebrate all my little wins.
Finding the Native Accent
Perhaps you’re like many Americans who get so bummed out when they spend a lot of time learning a second language, and then they go abroad, excited to use their new language, and foreigners look at them perplexed.
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