As the number of social networking platforms increases, we have found that connecting with bloggers is the most powerful way of accessing their entire network, including their social media channels such as YouTube, Facebook, Twitter, Instagram and even Reddit and SnapChat. Once a blogger receives the baton from us, they tend to actively and aggressively promote their posts across their subscribers and social networks themselves, meaning that once you have them at their HQ -- their blog -- you also have them on all their sundry platforms as well.
We do two types of blogger outreach: A-List and Long-Tail. Long tail blogger outreach is one of the services that sets us apart from other Digital PR firms. Most firms focus only on blogger outreach to A-listers. While this is effective for getting a lot of eyeballs on the initial post, the story is quickly buried due to the high frequency of posts.
We focus on reaching the long-tail. We contact thousands of bloggers in your target demographic, and individually interact with every blogger who expresses interest. This results in hundreds of positive posts about your brand, and Google algorithms take notice organically boosting your SEO rankings.