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Influencer Marketing
The state of the blogger outreach union ten years on

The state of the blogger outreach union ten years on

The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers

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DIY Influencer Marketing Webinar Slides

DIY Influencer Marketing Webinar Slides

Here are the slides from the webinar I just did for Biznology that I uploaded to SlideShare

DIY Influencer Marketing Webinar Slides - Read More…

Influencer outreach is more PR than marketing or advertising

Influencer outreach is more PR than marketing or advertising

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.

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My influencer marketing tools of the trade

My influencer marketing tools of the trade

I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.

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Earned media blogger outreach is alive and well!

Earned media blogger outreach is alive and well!

Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah!

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The quantum mechanics of blogger outreach

The quantum mechanics of blogger outreach

Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.

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Janet Thaeler & Maryanne Conlin on Influencer Marketing

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.

Janet Thaeler & Maryanne Conlin on Influencer Marketing - Read More…

Thank you Skinny & Co. influencers first wave

Thank you Skinny & Co. influencers first wave

Here's a list of links to the bloggers and online influencers who have blogged and shared about Skinny Coconut Oil on their blogs and social media profiles -- and this is only the first wave! They keep on coming!

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Skinny & Co. influencer reviews round two

Skinny & Co. influencer reviews round two

Here's the second round of reviews and shares that our influencers have done for my client Skinny and Company, maker of Skinny & Co. coconut oil products.

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Influencer marketing is 1% inspiration, 99% perspiration

Influencer marketing is 1% inspiration, 99% perspiration

People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!

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Thank you Skinny Coconut Oil Influencers

Thank you Skinny Coconut Oil Influencers

Every couple weeks, we update our kudos list for all the online influencers and bloggers who have helped Gerris' client Skinny & Co. coconut oil get the word out of their best-on-the-planet -earth coconut oil products.

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Thank You Skinny & Co Bloggers

Thank You Skinny & Co Bloggers

Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible

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Final thank you to Skinny Coconut Oil online influencers

Final thank you to Skinny Coconut Oil online influencers

We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!

Final thank you to Skinny Coconut Oil online influencers - Read More…

Paid online influencer marketing is fully mainstream

Paid online influencer marketing is fully mainstream

Whether you choose to use online influencer marketing, go down the micro-influencer marketing rabbit hole, or go with sponsored links or native advertising, the state of the sponsored content biosphere is mature and everyone’s doing it in a desperate attempt to really get some attention of some interested parties—so so should you, too.

Paid online influencer marketing is fully mainstream - Read More…

Earned-media micro-influencer marketing primer

Earned-media micro-influencer marketing primer

Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding. Micro-influencers are everyday consumers who have 500 – 5,000 highly engaged followers around relevant topics.

Earned-media micro-influencer marketing primer - Read More…

Win lifestyle influencers over with generosity and attentiveness

It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead.

Win lifestyle influencers over with generosity and attentiveness - Read More…

The salesmanship of influencer marketing

The salesmanship of influencer marketing

Sales, marketing, and PR never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.

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Promote your book with influencer marketing

Promote your book with influencer marketing

I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson

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An automated solution for influencer marketing research

An automated solution for influencer marketing research

Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.

An automated solution for influencer marketing research - Read More…

Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study

Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study

A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.

Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study - Read More…

Detailed analysis of the perfect blogger pitch

Detailed analysis of the perfect blogger pitch

Over the last ten years that Gerris Corp has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

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Influencer Marketing: Persistence is Fertile

Influencer Marketing: Persistence is Fertile

If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous.

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How NOT to pitch an influencer

How NOT to pitch an influencer

Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.

How NOT to pitch an influencer - Read More…

Blogger Outreach is About the Permanent Record

At the end of the day, this is all about getting into permanent record. Second Life may be cool, and so may be IM, but these are all ephemeral — the web and the blogosphere is indexed and exists much longer and to greater effect the longer and deeper the penetration a site has into Google’s, Technorati’s, and Ask.com’s site indices.

Blogger Outreach is About the Permanent Record - Read More…

What clients want and expect from influencer marketing

What clients want and expect from influencer marketing

Clients want sales. In terms of KPIs (Key Performance Indicators), sales are king. People want to make money—not after seven-touches or down the road—but now!

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Influencer marketing can drive traffic to your new website

Influencer marketing can drive traffic to your new website

I am talking about the real-time effect of a good outreach campaign that comes flooding in an extreme traffic volume spike immediately after and in the 72-hours after each influencer outreach.

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What influencers want and expect from influencer marketing

What influencers want and expect from influencer marketing

When it comes to getting reviews and coverage from online influencers, you’ll only get exactly the amount of value that you put in, be it in the form of merchandise, compensation, respect, access, exclusivity, fandom, discounts, or even sweet residual profits from affiliate codes and profit-sharing.

What influencers want and expect from influencer marketing - Read More…

TUNG Brush influencer marketing case study from Kristen Matthews

TUNG Brush influencer marketing case study from Kristen Matthews

It’s always very important to get your client on your side, on your team. If you don’t have their buy-in, they might not be willing to commit so much time, money, and resources to something that could fail–especially in a world with lots and lots of affiliate marketing and advertising products.

TUNG Brush influencer marketing case study from Kristen Matthews - Read More…

Influencer marketing should be fun

Influencer marketing should be fun

Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting, marketing, and influencing everywhere you look. It’s built in!

Influencer marketing should be fun - Read More…

Influencer marketing is like a wedding

Influencer marketing is like a wedding

In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for the guests.

Influencer marketing is like a wedding - Read More…

How to win friends and influence influencers

How to win friends and influence influencers

The more I can become a helpful, useful, wise, and generous intermediary between creators and brands, the more effective I can be when it comes to making that love connection–and being sure that connection makes the mark.

How to win friends and influence influencers - Read More…

7 Differences Between Amateur and Professional Bloggers

Most people begin life as an amateur blogger, but not everybody stays there. Some people step up, making their blog more attractive and interesting, and, eventually, profit-making.

7 Differences Between Amateur and Professional Bloggers - Read More…

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