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A Tech Journalist on the 5 Best and Worst Practices of B2B PR May 02, 2017 from 11:00 PM to 11:30 PM Free Webinar,
Have you tried to get the attention of a journalist lately? Reporters and editors are under unprecedented pressure to produce, while at the same time thoughtfully evaluating scores of pitch letters they receive every day. It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. That’s because they ease the journalist’s burden by anticipating needs, smoothing the path to sources and building a relationship of trust. Find out what they do right and what too many PR pros still do wrong.

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