We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!
Every couple years I try to share my own personal memories of September 11th as a 31-year-old resident of Washington, DC.
The secret code is "ich moechte dich einladen."
I flaked on the second most important job I have: prospect marketing!
Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
Lots of fun things happening at Gerris Corp even in the doldrums of Summer.
Every couple weeks, we update our kudos list for all the online influencers and bloggers who have helped Gerris' client Skinny & Co. coconut oil get the word out of their best-on-the-planet -earth coconut oil products.
It is only by going through a volume of work that you will close the creativity gap.
People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!
Here's the second round of reviews and shares that our influencers have done for my client Skinny and Company, maker of Skinny & Co. coconut oil products.
Share your blog posts customized for each network, automated and scheduled at the right time on social media profiles, pages and groups.
Here's a list of links to the bloggers and online influencers who have blogged and shared about Skinny Coconut Oil on their blogs and social media profiles -- and this is only the first wave! They keep on coming!
Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
If you build it, they won’t come unless you get the party started yourself.
This is such a simple and persistent gym machine-based workout specifically for rowing and rowers that it just might work.
AAA Bicycle Service is free and available to all membership levels starting May 1, 2015.
While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah!
That sweet cat, Leo, I spoke about before is now up for adoption at King Street Cats!
I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta.
Former Intel President Renée James joins Board of Advisors; David Meadvin joins as Managing Director
We tried giving Barry White the deaf, odd-eyed cat, Turkish Angora, a brother cat in the form of Leo but it didn't work out -- Barry doesn't want any cat company.
Before we start, I want to let you in on a little secret: every successful person you truly admire take naps.
It's really not an adventure until something breaks and you get soaked by rain.
You employees and staff are the flesh and blood and memory of your company. Interview them as the source of your content marketing strategy. Allow them to become part of the company's narrative. It'll help both your online reputation and your natural organic search success.
While it’s important to have followers, it’s equally important to have room to breathe and room to follow.
When I have a client that needs something launched in a big way I go at it with guns-blazing.
Stever was able to give me a couple powerful just-for-me tools in our 25-minute personal coaching session.