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Publish then revise for Google search

Publish then revise for Google search

The sooner you chum the waters, the quicker you’ll attract all the sharks! The sharks don’t need beautifully-plated Kobe steak, they just need your blood and guts. In the time it takes to attract a gam, herd, frenzy, school or shiver of sharks in enough quantity to matter, you will surely have plenty of time to turn your first draft blog posts and your sturdy framework of site content into a high-quality meal.

Publish then revise for Google search - Read More…

My memories of 9/11 16-years later

My memories of 9/11 16-years later

The entire world came together to love and support us after the terrorist attack on September 11th, 2001--sixteen-years ago today.

My memories of 9/11 16-years later - Read More…

Reddit is rolling out new user profile and moderation features

Reddit is rolling out new user profile and moderation features

Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago.

Reddit is rolling out new user profile and moderation features - Read More…

Stop flying blind with SEMRush

Stop flying blind with SEMRush

My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO).

Stop flying blind with SEMRush - Read More…

My love affair with bulky VXi BlueParrott trucker headsets

My love affair with bulky VXi BlueParrott trucker headsets

Everyone I know hates my headsets from VXi Corporation -- but I love them so much that I keep on buying bigger and bulkier trucker headsets every year: first the BlueParrott B250-XT+ then a B350-XT refurb, and finally, after the B350 was a dud, a brand new B450-XT, which I am hoping to love because I just can't quit my well-loved original B250-XT+ you see in the article.

My love affair with bulky VXi BlueParrott trucker headsets - Read More…

All the webmaster SEO tools on SEMRush

All the webmaster SEO tools on SEMRush

SEMRush delivers Google Analytics, Google Webmasters, Buffer, HootSuite, Moz, and SpyFu in one powerful and useful SEO and SEM dashboard.

All the webmaster SEO tools on SEMRush - Read More…

How NOT to pitch an influencer

How NOT to pitch an influencer

Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.

How NOT to pitch an influencer - Read More…

Influencer Marketing: Persistence is Fertile

Influencer Marketing: Persistence is Fertile

If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous.

Influencer Marketing: Persistence is Fertile - Read More…

Detailed analysis of the perfect blogger pitch

Detailed analysis of the perfect blogger pitch

Over the last ten years that Gerris Corp has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Detailed analysis of the perfect blogger pitch - Read More…

Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study

Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study

A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.

Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study - Read More…

An automated solution for influencer marketing research

An automated solution for influencer marketing research

Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.

An automated solution for influencer marketing research - Read More…

Why promoting a brand takes perseverance

Why promoting a brand takes perseverance

Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.

Why promoting a brand takes perseverance - Read More…

Promote your book with influencer marketing

Promote your book with influencer marketing

I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson

Promote your book with influencer marketing - Read More…

Improve your Google search results today

Improve your Google search results today

There are so many things you can do on your own site today--starting now--that will help you in real ways with Google Search and your Search Results on Google's SERP. Here are 9 things you can do starting today to improve your search results and the quality of your visitors' experiences.

Improve your Google search results today - Read More…

Make your tweets beautiful with the Twitter Cards Validator

Make your tweets beautiful with the Twitter Cards Validator

In order to render correctly on Twitter Cards, you actually need to implement Cards on your site by adding the correct meta tags to the page.

Make your tweets beautiful with the Twitter Cards Validator - Read More…

The Facebook Sharing Debugger is an essential content marketing tool

The Facebook Sharing Debugger is an essential content marketing tool

You can use the Sharing Debugger to see the information that is used when your website content is shared on Facebook, Messenger and other places.

The Facebook Sharing Debugger is an essential content marketing tool - Read More…

Why should heavyset athletes wear rowing unisuits during our workouts?

Why should heavyset athletes wear rowing unisuits during our workouts?

Nobody wants to see my belly or butt during floor work and lat pull-downs. And when I’m on a jog, I don’t like feeling my tummy move as I run.

Why should heavyset athletes wear rowing unisuits during our workouts? - Read More…

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

We spend so much time fretting about the number and quality of links that are associated with your websites that we often overlook or ignore how important it is that our business and marketing websites be tightly stitch together, from a series of patches into a beautiful quilt; or, maybe more apropos, take all of those music tracks, those songs, back into the studio and turn them from a series of singles into album. Released 50-years-ago on 26 May 1967, Sgt. Pepper’s Lonely Hearts Club Band. 13-tracks and 12 songs woven into a single musical narrative.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate) - Read More…

Tone: it’s not what you say, it’s what people hear

Tone: it’s not what you say, it’s what people hear

Show all of your beautiful colors, Little Rainbow! Even the biggest bro tears up when he’s compelled to give his best bro a Best Man speech; even the steeliest ruffian is oft reduced to tears when delivering his dad’s Eulogy.

Tone: it’s not what you say, it’s what people hear - Read More…

Slow and steady content-creation wins the Google Search race

Slow and steady content-creation wins the Google Search race

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”

Slow and steady content-creation wins the Google Search race - Read More…

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Every unprotected tweet you make, every public post you make on Facebook, every blog you post, every page you add and flesh out on your website, every time you update your LinkedIn profile or Company Page, any time you upload a video to YouTube, making sure you completely fill out the title, description, and all the other stuff they request, every time you update your bios on your social profiles, each time you guest blog or participate in conversations on reddit or become an editor on Wikipedia — all of these things — are indexed by Google and contribute to your online reputation and heighten your chances of showing up on the first page of Google and actually controlling and dominating your online reputation.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time - Read More…

I am against pollution

I am against pollution

It's not a brave statement of belief but it's all I got.

I am against pollution - Read More…

The salesmanship of influencer marketing

The salesmanship of influencer marketing

Sales, marketing, and PR never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.

The salesmanship of influencer marketing - Read More…

Be kind for everyone you meet is fighting a hard battle

Be kind for everyone you meet is fighting a hard battle

Kindness is not an absolute. Kindness only exists in the eyes and the mind of the recipient of the kindness.

Be kind for everyone you meet is fighting a hard battle - Read More…

Five social media courses make one social media strategy meal

Five social media courses make one social media strategy meal

Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.

Five social media courses make one social media strategy meal - Read More…

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