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It’s not what Dove meant, it’s what people see

It’s not what Dove meant, it’s what people see

Dove has historically actively pursued women’s diversity in race, color, size, shape. This is a controversy of context in a world that is not only allowed but empowered to excerpt, crop, edit, and define meaning.

It’s not what Dove meant, it’s what people see - Read More…

WAMU 88.5 FM is Dropping Writers Almanac, Science Friday, & The Best of Car Talk Beginning October 2nd

WAMU 88.5 FM is Dropping Writers Almanac, Science Friday, & The Best of Car Talk Beginning October 2nd

The end of an era at 88.5FM. WAMU is dropping Writers Almanac, Science Friday, and The Best of Car Talk beginning October 2nd in Washington, DC, pointing us, instead, to their podcasts.

WAMU 88.5 FM is Dropping Writers Almanac, Science Friday, & The Best of Car Talk Beginning October 2nd - Read More…

How to fix Hulu on Roku

How to fix Hulu on Roku

When I booted up my trusty Hulu this AM on my trusty Roku Player, I got an all-text blue-and-green mess that erased all of my preferences, my lists, my shows, and everything. I was upset but I then figured it out. I hope this helps.

How to fix Hulu on Roku - Read More…

Backfill your corporate history onto your blog for Google

Backfill your corporate history onto your blog for Google

You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest.

Backfill your corporate history onto your blog for Google - Read More…

Publish then revise for Google search

Publish then revise for Google search

The sooner you chum the waters, the quicker you’ll attract all the sharks! The sharks don’t need beautifully-plated Kobe steak, they just need your blood and guts. In the time it takes to attract a gam, herd, frenzy, school or shiver of sharks in enough quantity to matter, you will surely have plenty of time to turn your first draft blog posts and your sturdy framework of site content into a high-quality meal.

Publish then revise for Google search - Read More…

My memories of 9/11 16-years later

My memories of 9/11 16-years later

The entire world came together to love and support us after the terrorist attack on September 11th, 2001--sixteen-years ago today.

My memories of 9/11 16-years later - Read More…

Reddit is rolling out new user profile and moderation features

Reddit is rolling out new user profile and moderation features

Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago.

Reddit is rolling out new user profile and moderation features - Read More…

Stop flying blind with SEMRush

Stop flying blind with SEMRush

My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO).

Stop flying blind with SEMRush - Read More…

My love affair with bulky VXi BlueParrott trucker headsets

My love affair with bulky VXi BlueParrott trucker headsets

Everyone I know hates my headsets from VXi Corporation -- but I love them so much that I keep on buying bigger and bulkier trucker headsets every year: first the BlueParrott B250-XT+ then a B350-XT refurb, and finally, after the B350 was a dud, a brand new B450-XT, which I am hoping to love because I just can't quit my well-loved original B250-XT+ you see in the article.

My love affair with bulky VXi BlueParrott trucker headsets - Read More…

All the webmaster SEO tools on SEMRush

All the webmaster SEO tools on SEMRush

SEMRush delivers Google Analytics, Google Webmasters, Buffer, HootSuite, Moz, and SpyFu in one powerful and useful SEO and SEM dashboard.

All the webmaster SEO tools on SEMRush - Read More…

How NOT to pitch an influencer

How NOT to pitch an influencer

Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.

How NOT to pitch an influencer - Read More…

Influencer Marketing: Persistence is Fertile

Influencer Marketing: Persistence is Fertile

If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous.

Influencer Marketing: Persistence is Fertile - Read More…

Detailed analysis of the perfect blogger pitch

Detailed analysis of the perfect blogger pitch

Over the last ten years that Gerris Corp has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Detailed analysis of the perfect blogger pitch - Read More…

Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study

Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study

A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.

Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study - Read More…

An automated solution for influencer marketing research

An automated solution for influencer marketing research

Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.

An automated solution for influencer marketing research - Read More…

Why promoting a brand takes perseverance

Why promoting a brand takes perseverance

Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.

Why promoting a brand takes perseverance - Read More…

Promote your book with influencer marketing

Promote your book with influencer marketing

I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson

Promote your book with influencer marketing - Read More…

Improve your Google search results today

Improve your Google search results today

There are so many things you can do on your own site today--starting now--that will help you in real ways with Google Search and your Search Results on Google's SERP. Here are 9 things you can do starting today to improve your search results and the quality of your visitors' experiences.

Improve your Google search results today - Read More…

Make your tweets beautiful with the Twitter Cards Validator

Make your tweets beautiful with the Twitter Cards Validator

In order to render correctly on Twitter Cards, you actually need to implement Cards on your site by adding the correct meta tags to the page.

Make your tweets beautiful with the Twitter Cards Validator - Read More…

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