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American Exemplarism Over American Exceptionalism

American Exemplarism Over American Exceptionalism

What makes American exemplarism different is that it demands that we care for more than just our credibility, pride, and saving face. It demands that we lead by example and not by decree.

American Exemplarism Over American Exceptionalism - Read More…

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz - Read More…

Search isn’t about search anymore, it’s about social

Search isn’t about search anymore, it’s about social

What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement.

Search isn’t about search anymore, it’s about social - Read More…

What content to blog for Google success

What content to blog for Google success

What to Write? It’s diabolically simple. I have at least a dozen topics that you can write immediately. And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. What’s more, they will be just about as evergreen as you’re likely to ever get. And it’s so simple you’re going to kick yourself.

What content to blog for Google success - Read More…

The more the messier for content marketing SEO success

The more the messier for content marketing SEO success

Populism 2017 — stop trying to appeal to your Headmaster or the Yale Law Journal, the future’s in that other bubble, a bubble where your choice of words and how you write them color your writing as much as does the content.

The more the messier for content marketing SEO success - Read More…

Skinny and Company Coconut Oil Testimonial

Skinny and Company Coconut Oil Testimonial

Testimonial for the micro-influencer marketing and influencer marketing work my company, Gerris Corp, did for Skinny and Company Coconut Oil.

Skinny and Company Coconut Oil Testimonial - Read More…

SEO + Social = ORM

SEO + Social = ORM

The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.

SEO + Social = ORM - Read More…

Kimberly-Clark uses social quiz to woo talent

Kimberly-Clark uses social quiz to woo talent

Kimberly-Clark created a BuzzFeed-inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark.

Kimberly-Clark uses social quiz to woo talent - Read More…

Final thank you to Skinny Coconut Oil online influencers

Final thank you to Skinny Coconut Oil online influencers

We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!

Final thank you to Skinny Coconut Oil online influencers - Read More…

Memories of 911, 15 years on

Memories of 911, 15 years on

Every couple years I try to share my own personal memories of September 11th as a 31-year-old resident of Washington, DC.

Memories of 911, 15 years on - Read More…

Market to Your Own Influencer Network

Market to Your Own Influencer Network

I flaked on the second most important job I have: prospect marketing!

Market to Your Own Influencer Network - Read More…

Thank You Skinny & Co Bloggers

Thank You Skinny & Co Bloggers

Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible

Thank You Skinny & Co Bloggers - Read More…

Aloha from the tail end of Summer

Aloha from the tail end of Summer

Lots of fun things happening at Gerris Corp even in the doldrums of Summer.

Aloha from the tail end of Summer - Read More…

Thank you Skinny Coconut Oil Influencers

Thank you Skinny Coconut Oil Influencers

Every couple weeks, we update our kudos list for all the online influencers and bloggers who have helped Gerris' client Skinny & Co. coconut oil get the word out of their best-on-the-planet -earth coconut oil products.

Thank you Skinny Coconut Oil Influencers - Read More…

It's normal to be bad before you’re good

It's normal to be bad before you’re good

It is only by going through a volume of work that you will close the creativity gap.

It's normal to be bad before you’re good - Read More…

Influencer marketing is 1% inspiration, 99% perspiration

Influencer marketing is 1% inspiration, 99% perspiration

People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!

Influencer marketing is 1% inspiration, 99% perspiration - Read More…

Skinny & Co. influencer reviews round two

Skinny & Co. influencer reviews round two

Here's the second round of reviews and shares that our influencers have done for my client Skinny and Company, maker of Skinny & Co. coconut oil products.

Skinny & Co. influencer reviews round two - Read More…

Blog2Social removes all social sharing pain

Blog2Social removes all social sharing pain

Share your blog posts customized for each network, automated and scheduled at the right time on social media profiles, pages and groups.

Blog2Social removes all social sharing pain - Read More…

Thank you Skinny & Co. influencers first wave

Thank you Skinny & Co. influencers first wave

Here's a list of links to the bloggers and online influencers who have blogged and shared about Skinny Coconut Oil on their blogs and social media profiles -- and this is only the first wave! They keep on coming!

Thank you Skinny & Co. influencers first wave - Read More…

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.

Janet Thaeler & Maryanne Conlin on Influencer Marketing - Read More…

How to Build Muscle for Rowing by Jack Gorcika

How to Build Muscle for Rowing by Jack Gorcika

This is such a simple and persistent gym machine-based workout specifically for rowing and rowers that it just might work.

How to Build Muscle for Rowing by Jack Gorcika - Read More…

AAA Mid-Atlantic Offers Bicycle Roadside Assistance

AAA Mid-Atlantic Offers Bicycle Roadside Assistance

AAA Bicycle Service is free and available to all membership levels starting May 1, 2015.

AAA Mid-Atlantic Offers Bicycle Roadside Assistance - Read More…

Kindness opens many doors online

Kindness opens many doors online

While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.

Kindness opens many doors online - Read More…

Earned media blogger outreach is alive and well!

Earned media blogger outreach is alive and well!

Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah!

Earned media blogger outreach is alive and well! - Read More…

Adopt Leo cat now from King Street Cats today

Adopt Leo cat now from King Street Cats today

That sweet cat, Leo, I spoke about before is now up for adoption at King Street Cats!

Adopt Leo cat now from King Street Cats today - Read More…

My influencer marketing tools of the trade

My influencer marketing tools of the trade

I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.

My influencer marketing tools of the trade - Read More…

Surefire Social introduces SurePulse "webmaster tools"

Surefire Social introduces SurePulse "webmaster tools"

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta.

Surefire Social introduces SurePulse "webmaster tools" - Read More…

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