Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that?
Good luck and please keep the rubber down — I am proud and happy to have so many of you all around me on the city streets. Every day, my D.C. is feeling more and more like my Berlin did.
While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.
What makes American exemplarism different is that it demands that we care for more than just our credibility, pride, and saving face. It demands that we lead by example and not by decree.
Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.
What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement.
What to Write? It’s diabolically simple. I have at least a dozen topics that you can write immediately. And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. What’s more, they will be just about as evergreen as you’re likely to ever get. And it’s so simple you’re going to kick yourself.
Populism 2017 — stop trying to appeal to your Headmaster or the Yale Law Journal, the future’s in that other bubble, a bubble where your choice of words and how you write them color your writing as much as does the content.
Testimonial for the micro-influencer marketing and influencer marketing work my company, Gerris Corp, did for Skinny and Company Coconut Oil.
The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.
Kimberly-Clark created a BuzzFeed-inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark.
We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!
Every couple years I try to share my own personal memories of September 11th as a 31-year-old resident of Washington, DC.
The secret code is "ich moechte dich einladen."
I flaked on the second most important job I have: prospect marketing!
Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
Lots of fun things happening at Gerris Corp even in the doldrums of Summer.
Every couple weeks, we update our kudos list for all the online influencers and bloggers who have helped Gerris' client Skinny & Co. coconut oil get the word out of their best-on-the-planet -earth coconut oil products.
It is only by going through a volume of work that you will close the creativity gap.
People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!
Here's the second round of reviews and shares that our influencers have done for my client Skinny and Company, maker of Skinny & Co. coconut oil products.
Share your blog posts customized for each network, automated and scheduled at the right time on social media profiles, pages and groups.
Here's a list of links to the bloggers and online influencers who have blogged and shared about Skinny Coconut Oil on their blogs and social media profiles -- and this is only the first wave! They keep on coming!
Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
If you build it, they won’t come unless you get the party started yourself.
This is such a simple and persistent gym machine-based workout specifically for rowing and rowers that it just might work.
AAA Bicycle Service is free and available to all membership levels starting May 1, 2015.
While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah!