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SEO

Search Engine Optimization (SEO)
The business of reviews and search for small hotels and restaurants

The business of reviews and search for small hotels and restaurants

If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.

The business of reviews and search for small hotels and restaurants - Read More…

Your team is the best content source for search

Your team is the best content source for search

You employees and staff are the flesh and blood and memory of your company. Interview them as the source of your content marketing strategy. Allow them to become part of the company's narrative. It'll help both your online reputation and your natural organic search success.

Your team is the best content source for search - Read More…

The more the messier for content marketing SEO success

The more the messier for content marketing SEO success

Populism 2017 — stop trying to appeal to your Headmaster or the Yale Law Journal, the future’s in that other bubble, a bubble where your choice of words and how you write them color your writing as much as does the content.

The more the messier for content marketing SEO success - Read More…

Search isn’t about search anymore, it’s about social

Search isn’t about search anymore, it’s about social

What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement.

Search isn’t about search anymore, it’s about social - Read More…

Slow and steady content-creation wins the Google Search race

Slow and steady content-creation wins the Google Search race

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”

Slow and steady content-creation wins the Google Search race - Read More…

Improve your Google search results today

Improve your Google search results today

There are so many things you can do on your own site today--starting now--that will help you in real ways with Google Search and your Search Results on Google's SERP. Here are 9 things you can do starting today to improve your search results and the quality of your visitors' experiences.

Improve your Google search results today - Read More…

All the webmaster SEO tools on SEMRush

All the webmaster SEO tools on SEMRush

SEMRush delivers Google Analytics, Google Webmasters, Buffer, HootSuite, Moz, and SpyFu in one powerful and useful SEO and SEM dashboard.

All the webmaster SEO tools on SEMRush - Read More…

Publish then revise for Google search

Publish then revise for Google search

The sooner you chum the waters, the quicker you’ll attract all the sharks! The sharks don’t need beautifully-plated Kobe steak, they just need your blood and guts. In the time it takes to attract a gam, herd, frenzy, school or shiver of sharks in enough quantity to matter, you will surely have plenty of time to turn your first draft blog posts and your sturdy framework of site content into a high-quality meal.

Publish then revise for Google search - Read More…

Search + Social = Online Reputation Management

Search + Social = Online Reputation Management

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation.com, Gerris, or for Status Labs: too little content online!

Search + Social = Online Reputation Management - Read More…

You Can’t Ignore the Power That Search Holds for Your Business

You Can’t Ignore the Power That Search Holds for Your Business

If you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much.

You Can’t Ignore the Power That Search Holds for Your Business - Read More…

Everything about SEO in one infographic skyscraper tower

Hristina Nikolovska, Head of Marketing at SEO Tribunal, sent me this extremely comprehensive infographic about search engine optimization.

Everything about SEO in one infographic skyscraper tower - Read More…

Search engine optimization (SEO) works like a champ

Search engine optimization (SEO) works like a champ

I collected all of my personal blog articles to-date on Search Engine Optimization (SEO) and have been handing them out to folks who still believe that SEO is snake oil and I thought I would share them with you, too, since most of you students of blogging actually want your words, your passion, and your voice to be heard.

Search engine optimization (SEO) works like a champ - Read More…

SEO to Take You To 2019 and Beyond

SEO can seem at times like tip-toeing through a minefield. If you make one wrong move, things might just blow up in your face. Unfortunately, there are no easy hacks in this area. Search engines are getting better at analyzing and assessing web content every day.

SEO to Take You To 2019 and Beyond - Read More…

Google Search Is A Lying Liar That Lies

Google Search Is A Lying Liar That Lies

I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors.

Google Search Is A Lying Liar That Lies - Read More…

What content to blog for Google success

What content to blog for Google success

What to Write? It’s diabolically simple. I have at least a dozen topics that you can write immediately. And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. What’s more, they will be just about as evergreen as you’re likely to ever get. And it’s so simple you’re going to kick yourself.

What content to blog for Google success - Read More…

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that?

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year - Read More…

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

We spend so much time fretting about the number and quality of links that are associated with your websites that we often overlook or ignore how important it is that our business and marketing websites be tightly stitch together, from a series of patches into a beautiful quilt; or, maybe more apropos, take all of those music tracks, those songs, back into the studio and turn them from a series of singles into album. Released 50-years-ago on 26 May 1967, Sgt. Pepper’s Lonely Hearts Club Band. 13-tracks and 12 songs woven into a single musical narrative.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate) - Read More…

Backfill your corporate history onto your blog for Google

Backfill your corporate history onto your blog for Google

You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest.

Backfill your corporate history onto your blog for Google - Read More…

Reciprocal Linking and Google PageRank

Blogrolling sites that you want to be connected to can lead to reciprocal linking. The nature of the blogosphere lends itself to linking. The process of exchanging links with other websites is called Reciprocal Linking.

Reciprocal Linking and Google PageRank - Read More…

Make your invisible graphics-intensive or flash site highly visible to google

Make your invisible graphics-intensive or flash site highly visible to google

Chances are that your corporate website is beautiful and expensive. Beautiful websites tend to be rich in graphics, images, photos, and Flash content. They also tend to be shallow with few pages and very little copy. Sites like this are almost impossible for Google to find. If Google can't find you then neither can your customer. Until now. This article helps you turn your invisible corporate website into a high-profile and highly-effective medium for communication. This article is designed to help you turn your stealth website into a big, loud, impressive, bomber of a website with plenty of payload capacity, the payload being your company, your message, your products, your services, and your story.

Make your invisible graphics-intensive or flash site highly visible to google - Read More…

AppFollow is Moz for Google, Apple, Amazon, and Windows Apps

AppFollow is Moz for Google, Apple, Amazon, and Windows Apps

Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club. Recently I had to become an expert in the space for a client who wanted me to consult her on the best way to promote a broad portfolio of products and services, some of which include iOS and Android apps. Not only do I need to understand submission and listing but I need to know how to do everything that will lure people gladly into the trap known as downloading, positively reviewing, and then buying an app in a sea of a thousand million apps—and games.

AppFollow is Moz for Google, Apple, Amazon, and Windows Apps - Read More…

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