Expert Site Migration Services: Seamless SEO-Preserving Website Transfers

Whether you're switching from one domain to another, restructuring your current website, or upgrading your CMS, site migration requires careful planning to avoid SEO disasters, ranking losses, broken links, and a decline in traffic. You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.

When handled correctly, a site migration can enhance performance, improve search rankings, and future-proof your online presence. Done poorly, it can cripple your visibility, alienate users, and erase years of SEO progress.

Types of Site Migrations We Specialize In

Not all site migrations are the same, and each type presents unique challenges. We ensure your transition is smooth, your SEO is preserved, and your traffic remains stable. Here are the types of migrations we handle:

1. Domain-to-Domain Migrations

Moving to a new domain while keeping the same website structure? This requires precise redirection strategies and domain authority preservation techniques to ensure that search engines recognize and trust the new domain as the rightful successor.

✅ Key considerations:

• Implementing 301 redirects to transfer SEO value

• Updating Google Search Console, Google Analytics, and Bing Webmaster Tools

• Repointing backlinks to the new domain

• Ensuring consistent branding and URL structures

2. Same Domain, New Website Architecture

Redesigning or restructuring your website without changing the domain can improve user experience, site speed, and conversions—but if handled incorrectly, it can cause search engines to treat your content as entirely new pages, leading to ranking drops.

✅ Key considerations:

• Preserving internal linking structures

• Updating sitemaps and robots.txt for proper indexing

• Auditing and mapping old URLs to new ones to prevent 404 errors

• Ensuring mobile-friendliness and Core Web Vitals optimization

3. HTTP to HTTPS Migrations

Switching from HTTP to HTTPS is a security necessity, but failing to properly configure redirects can lead to duplicate content issues, indexation problems, and loss of ranking authority.

✅ Key considerations:

• Setting up SSL/TLS certificates

• Implementing site-wide 301 redirects from HTTP to HTTPS

• Updating canonical tags and internal links

4. CMS Migrations (WordPress, Webflow, Squarespace, etc.)

Changing content management systems (CMS) requires a full SEO audit to ensure nothing breaks in the transition. Whether you're moving from WordPress to Webflow, Squarespace to Shopify, or any other CMS switch, we ensure a smooth transition.

✅ Key considerations:

• Checking for plugin and theme compatibility

• Maintaining structured data and meta information

• Preserving category and page hierarchies

How We Ensure a Flawless Site Migration

1. Pre-Migration Audit & Planning

Before making any changes, we conduct a full SEO audit and develop a site migration blueprint.

🔹 Crawl the entire site to map all URLs
🔹 Identify high-ranking and high-traffic pages
🔹 Develop a URL mapping strategy to maintain link equity
🔹 Set up a staging environment for testing

2. Implementation: Executing the Migration

We execute the migration without disrupting SEO performance and without losing valuable traffic.

🔹 Set up 301 redirects for old-to-new URL transitions
🔹 Update all internal links to reflect new URLs
🔹 Ensure proper sitemaps, robots.txt, and canonical tags
🔹 Conduct a full QA test before going live

3. Post-Migration Monitoring & Fixes

Even with careful planning, migrations require post-launch monitoring to catch any indexing issues and ranking fluctuations.

🔹 Monitor traffic and rankings using Google Search Console & GA4
🔹 Identify and fix crawl errors & broken links
🔹 Submit updated XML sitemaps for reindexing
🔹 Adjust on-page SEO elements as needed

Why Choose Chris Abraham for Your Site Migration?

I’m Chris Abraham, an SEO specialist with over 20 years of experience in technical SEO, site migrations, and domain transitions. I specialize in preserving search rankings, ensuring seamless URL transitions, and keeping Google and users happy during a move.

🚀 What sets me apart?

• 100% track record of successful migrations with minimal SEO loss

• Expert in domain consolidation, architecture revamps, and CMS transitions

• Hands-on approach to SEO planning, redirects, and post-migration fixes

• Proven strategies to maintain traffic and search visibility

A site migration doesn’t have to mean SEO disaster—when done right, it can be an opportunity for long-term growth. Let’s make your migration a success. Contact me today! You can hire me right now via my freelancer page on Upwork or set up a 30-minute call with me via Calendly.