Search Engine Optimization Articles

Welcome to the Chris Abraham Search Engine Optimization page. Please scroll down for my SEO blog articles. I decided I wanted to write a useful "what is SEO and technical SEO" primer for the visitor; however, you can access all of my SEO articles beneath. Again, thanks for visiting! I hope this resource is useful.

How Chris Abraham Can Elevate Your SEO Strategy

With a deep understanding of both the technical and organic facets of SEO, Chris Abraham is uniquely positioned to transform your website's search engine performance. Recognizing the crucial role of SEO in establishing a robust online presence, Chris offers a comprehensive suite of services designed to optimize your website for both users and search engines. You can hire Chris Abraham right now via his freelancer page on Upwork. Feel free to self-schedule a 30-minute call with me. Here's how Chris can help:

Full-Stack Development for Optimal Performance

Technical Optimization: Leveraging his full-stack development skills, Chris ensures that your website's backend and frontend are optimized for speed, efficiency, and responsiveness. This includes streamlining code, optimizing databases, and implementing responsive design practices to meet Google's Core Web Vitals requirements.
Site Architecture Enhancement: By restructuring your site's navigation and hierarchy, Chris improves its crawlability and user experience. A well-organized website ensures that search engines can efficiently index your content while users find the information they need without friction.

Advanced Technical SEO Strategies

Comprehensive Site Audits: Chris conducts thorough audits to identify and rectify technical SEO issues, such as broken links, improper redirects, and slow page loading times. This proactive approach prevents potential penalties and enhances site performance.
Schema Markup Implementation: Utilizing structured data, Chris improves your website's representation in SERPs. This makes your site more appealing to search engines and users alike, potentially increasing click-through rates and visibility.
Security and Mobile Optimization: Prioritizing security with HTTPS implementation and optimizing for mobile devices ensures that your site meets Google's standards for a safe and accessible web experience.

Organic SEO and Content Strategy

Keyword Research and Content Optimization: With a keen eye for organic SEO, Chris identifies high-value keywords and optimizes your content to rank for these terms. This includes crafting compelling meta titles and descriptions, optimizing headings, and ensuring content relevancy.
Quality Backlink Acquisition: Chris employs white-hat strategies to build a robust backlink profile, enhancing your site's authority and search engine rankings. This involves creating shareable content and engaging in outreach to secure links from reputable sources.
Continuous Monitoring and Optimization: SEO is not a one-time task but an ongoing process. Chris monitors your site's performance, adjusts strategies based on algorithm updates, and provides regular reports to keep you informed of your SEO progress.

Personalized Consulting and Strategy Development

Customized SEO Strategies: Recognizing that each website has unique challenges and goals, Chris develops personalized SEO strategies that align with your business objectives. Whether you're looking to increase organic traffic, improve SERP rankings, or enhance user engagement, Chris's holistic approach ensures that all aspects of your online presence are optimized for success.
Training and Support: Beyond implementing strategies, Chris offers training and support to empower your team with SEO best practices and insights. This ensures that your internal team can maintain and build upon the foundation laid, fostering long-term SEO success.

By partnering with Chris Abraham, you gain access to a wealth of knowledge and experience in both the technical and organic aspects of SEO. Chris's comprehensive approach not only boosts your search engine rankings but also enhances the overall user experience of your website, setting the stage for increased visibility, engagement, and conversion rates.

Partner with Chris' SEO Expertise on Upwork

Chris' status as a Top Rated Plus freelancer on Upwork, with a 100% Job Success Score, highlights his commitment to delivering top-notch SEO results. His expertise spans full-stack SEO, technical optimizations, and content strategy, making him a valuable asset for businesses seeking to enhance their online visibility.

Why Choose Chris Abraham's Services?

Proven Track Record: With over $200K earned and numerous successful projects, Chris' experience speaks volumes. His versatile skill set, from on-page SEO to site speed improvements, ensures comprehensive support for your SEO needs.
Customized Strategies: Chris focuses on tailored solutions that align with your unique goals. Whether it's boosting SERP rankings or enhancing user engagement, he crafts strategies for impactful results.
Efficient Communication: Offering more than 30 hrs/week availability and a swift response time, Chris ensures smooth project execution and transparency.

Everything You Need to Know About Google SEO

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or webpage in search engine results pages (SERPs). Google is the most popular search engine in the world, so it's important to understand how to optimize your website for Google SEO.

How Google SEO Works

Google uses a complex algorithm to rank websites in its SERPs. This algorithm takes into account a variety of factors, including the website's content, structure, and backlinks.

Content: Google wants to provide its users with the most relevant and informative content possible. That's why it's important to create high-quality content that is relevant to the keywords you want to rank for.
Structure: Google also wants to make it easy for its users to find the information they're looking for. That's why it's important to have a well-structured website with clear navigation.
Backlinks: Backlinks are links from other websites to your website. Google sees backlinks as a vote of confidence in your website's quality and authority. The more high-quality backlinks you have, the higher your website is likely to rank in SERPs.

Google SEO Best Practices

There are a number of things you can do to optimize your website for Google SEO. Here are a few best practices:

Choose the right keywords: Do some keyword research to identify the keywords that your target audience is searching for. Once you have a list of keywords, incorporate them into your website's content and titles.
Write high-quality content: Create content that is informative, engaging, and relevant to your target audience. Make sure your content is also well-structured and easy to read.
Optimize your website's structure: Make sure your website has a clear navigation structure and that your pages are easy to find. Use descriptive titles and headings, and make sure your website is mobile-friendly.
Build backlinks: Promote your content on social media and other websites to build backlinks to your website. You can also reach out to other websites in your industry and ask them to link to your content.

Google SEO Tools and Resources

There are a number of tools and resources available to help you with Google SEO. Here are a few:

Google Search Console: Search Console is a free tool from Google that allows you to monitor your website's performance in SERPs. You can use Search Console to see which keywords your website is ranking for, and to identify any technical issues that may be affecting your website's ranking.
Google Analytics: Analytics is another free tool from Google that allows you to track your website's traffic and user engagement. You can use Analytics to see how many people are visiting your website, which pages they're visiting, and how long they're staying on your website.
Google Keyword Planner: Keyword Planner is a free tool from Google that helps you with keyword research. You can use Keyword Planner to find new keywords to target, and to estimate the search volume and competition for different keywords.

Technical SEO

Technical SEO is the process of optimizing your website's structure and code to make it easier for search engines to crawl, index, and render your content. This includes things like:

Site speed and responsiveness: Google wants to provide its users with the best possible experience, so it prioritizes websites that load quickly and look good on all devices.
Core web vitals: Core web vitals are a set of metrics that Google uses to measure the performance of your website. These metrics include first contentful paint, largest contentful paint, and cumulative layout shift.
Image optimization: Images can make your website more visually appealing, but they can also slow it down. Optimizing your images can help to improve your website's speed and performance.
Image alts: Image alt text is descriptive text that is associated with an image. Alt text is important for accessibility, but it can also help Google to understand the content of your images.
SEO titles and descriptions: SEO titles and descriptions are the text that appears in search engine results pages (SERPs). Well-written SEO titles and descriptions can help to improve your website's click-through rate (CTR).
Minification of JS and CSS: Minification is the process of removing unnecessary characters from JavaScript and CSS code. This can help to reduce the size of your website's code and improve its loading speed.
CDNs: A content delivery network (CDN) is a network of servers that are located around the world. CDNs can help to improve your website's speed and performance by delivering your content to users from the server that is closest to them.

All of these factors are important for technical SEO, and they can all have a positive impact on your website's ranking in SERPs.

Why is Technical SEO Important?

Technical SEO is important because it helps to ensure that your website is accessible and crawlable by search engines. When your website is easy for search engines to crawl and index, it is more likely to rank for relevant keywords in SERPs.

In addition, technical SEO can also help to improve your website's user experience. A website that loads quickly and looks good on all devices is more likely to keep visitors engaged and coming back for more.

Additional Tips

Here are a few additional tips for Google SEO:

Use structured data to help Google understand your website's content. Structured data is a type of code that you can add to your website to help Google understand the different types of content on your website, such as products, articles, and events.
Keep your website updated with fresh content. Google loves fresh content, so try to update your website regularly with new articles, blog posts, or products.
Promote your website on social media. Social media is a great way to promote your website and build backlinks. Share your content on social media and engage with your followers.
Be patient. SEO takes time. Don't expect to see results overnight. Just keep creating high-quality content and promoting your website, and you'll eventually start to see improvement in your rankings.

Google SEO FAQ

Q: What is Google SEO?

A: Google SEO is the process of optimizing your website and content to improve its ranking in Google search results pages (SERPs).

Q: Why is Google SEO important?

A: Google is the most popular search engine in the world, so ranking high in Google SERPs can help you to reach a wider audience and drive more traffic to your website.

Q: How does Google SEO work?

A: Google uses a complex algorithm to rank websites in its SERPs. This algorithm takes into account a variety of factors, including the website's content, structure, and backlinks.

Q: What are some Google SEO best practices?

A: Here are a few Google SEO best practices:

Create high-quality content that is relevant to your target audience.
Optimize your website's structure and navigation.
Build backlinks from other high-quality websites.
Use relevant keywords throughout your website and content.
Keep your website up-to-date with fresh content.

Q: How long does it take to see results from Google SEO?

A: It can take several weeks or even months to see results from Google SEO. This is because Google's algorithm is constantly changing and it takes time for your website to be crawled and indexed.

Google SEO Glossary

Backlink: A link from another website to your website. Backlinks are important for Google SEO because they are seen as a vote of confidence in your website's quality and authority. The more high-quality backlinks you have, the higher your website is likely to rank in SERPs.

Content: The text, images, and videos that appear on your website. Your content should be high-quality, informative, and relevant to your target audience. It should also be optimized for relevant keywords.

Keyword: A word or phrase that people are likely to search for when looking for information online. When choosing keywords to target, it is important to consider the search volume and competition for those keywords.

Meta description: A short description of your website that appears in search engine results pages (SERPs). The meta description should be clear, concise, and informative. It should also include relevant keywords.

Meta title: The title of your website that appears in search engine results pages (SERPs). The meta title should be clear, concise, and informative. It should also include relevant keywords.

Organic search results: Search results that are not paid for or sponsored. Organic search results are ranked based on a variety of factors, including the website's content, structure, and backlinks.

Rank: The position of your website in search engine results pages (SERPs). The higher your website's rank, the more visible it is to users.

Search engine: A website that helps people to find information online by crawling and indexing websites and ranking them in SERPs. Google is the most popular search engine in the world.

Search engine optimization (SEO): The process of improving the visibility and ranking of a website or webpage in search engine results pages (SERPs). SEO includes a variety of techniques, such as optimizing content for keywords, building backlinks, and improving technical SEO.

Sitemap: A file that lists all of the pages on your website. Sitemaps can help search engines to crawl and index your website more effectively.

Structured data: A type of code that you can add to your website to help Google to understand the different types of content on your website, such as products, articles, and events. Structured data can help to improve the appearance of your website in SERPs and make it easier for users to find the information they are looking for.

Technical SEO: The process of optimizing your website's structure and code to make it easier for search engines to crawl, index, and render your content. Technical SEO includes things like optimizing your website's speed, mobile-friendliness, and security.

Title tag: The title of your website that appears in the browser tab and in search engine results pages (SERPs). The title tag should be clear, concise, and informative. It should also include relevant keywords.

A good reputation online is an essential marketing strategy: When speaking about what we do people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well.
All the webmaster SEO tools on SEMRush: SEMRush delivers Google Analytics, Google Webmasters, Buffer, HootSuite, Moz, and SpyFu in one powerful and useful SEO and SEM dashboard.
Are you using updated keywords for your business?: Why your keywords suck and are outdated
Backfill your corporate history onto your blog for Google: You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest.
Chris Abraham's Search Engine Optimization Skills: When it comes to SEO, I don't just advise with platitudes. I get the work done, from soup to nuts. When I talk SEO, I mean organic search engine optimization, not including black hat link building or buying ads. I work hard on making your site faster, better, more complete, and I make sure all your images have ALT tags, all your copy has keywords, all your CSS and JS are optimized and cached, and I will make sure you're wired to Google Analytics, Google Webmasters, Bing Webmaster Tools and even Yandex. I'll implement Yoast SEO, if you're on Drupal or Wordpress, and I'll even get you onto the Cloudflare CDN for free to help speed things up.
Even online reputation pros require a year to influence Google Search: You'll easily need to take an entire year of constant gardening on order to effect Google in any real way during an online reputation management campaign.
Everything about SEO in one infographic skyscraper tower: Hristina Nikolovska, Head of Marketing at SEO Tribunal, sent me this extremely comprehensive infographic about search engine optimization.
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year: Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that?
Five social media courses make one social media strategy meal: Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.
Full Stack SEO Consulting Services: 30-years of Search Engine Optimization (SEO) and online reputation management (ORM) experience.
GerrisCast Episode 3: What You Need to Know about Online Reputation Management (ORM): Today's episode is about online reputation management, often shortened to ORM, though I don't know if people call it ohhrmm.
Google Search Is A Lying Liar That Lies: I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors.
Handy Guide and Reference to Yoast SEO Title and Description Variables: There are a lot more variables you can throw into your Yoast SEO Title and SEO Description boxes to make each and every page more automated, more descriptive, more bespoke, and less likely to throw a duplication flag than if you just roll with the Yoast SEO defaults.
How to fight Google's Core Algo Update 1: My "always #1" search for my name, Chris Abraham, my own chrisabraham.com website, slipped to 6th, so I needed to find out why—and I think I did. I am here to help. Time to Spring Clean your website.
How to fight Google's Core Algo Update 2: Google's Search is tired of being egalitarian or democratic. I mean, it's been 23-years, right? Folks should know what to do to be a Good Google Search Citizen. Let me help you help yourself comply.
How to fight Google's Core Algo Update 3: This is the third of the neverending series of How to fight Google's Core Algo Update—currently number 3 of X parts. I am not milking the topic, though I am aware that there's a lot of overlap. Enjoy!
Improve your Google search results today: There are so many things you can do on your own site today--starting now--that will help you in real ways with Google Search and your Search Results on Google's SERP. Here are 9 things you can do starting today to improve your search results and the quality of your visitors' experiences.
Is It Better to Make Secondary Pages Non-Indexable or Let Google Decide?: Mastering the art of page indexability can transform your website's SEO. This comprehensive guide takes you through every detail, ensuring you make informed decisions.
Make your invisible graphics-intensive or flash site highly visible to google: Chances are that your corporate website is beautiful and expensive. Beautiful websites tend to be rich in graphics, images, photos, and Flash content. They also tend to be shallow with few pages and very little copy. Sites like this are almost impossible for Google to find. If Google can't find you then neither can your customer. Until now. This article helps you turn your invisible corporate website into a high-profile and highly-effective medium for communication. This article is designed to help you turn your stealth website into a big, loud, impressive, bomber of a website with plenty of payload capacity, the payload being your company, your message, your products, your services, and your story.
Outside-In Marketing Book Review: This is an interesting book because it's written by enterprise-level Search Engine Marketing (SEM) geniuses. They eat big data for breakfast every day.
Outside-In Marketing: Using Big Data to Guide Your Content Marketing by James Mathewson and Mike Moran: James Mathewson and Mike Moran are giving away $100,000 of consulting for only $12.
Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate): We spend so much time fretting about the number and quality of links that are associated with your websites that we often overlook or ignore how important it is that our business and marketing websites be tightly stitch together, from a series of patches into a beautiful quilt; or, maybe more apropos, take all of those music tracks, those songs, back into the studio and turn them from a series of singles into album. Released 50-years-ago on 26 May 1967, Sgt. Pepper’s Lonely Hearts Club Band. 13-tracks and 12 songs woven into a single musical narrative.
Publish then revise for Google search: The sooner you chum the waters, the quicker you’ll attract all the sharks! The sharks don’t need beautifully-plated Kobe steak, they just need your blood and guts. In the time it takes to attract a gam, herd, frenzy, school or shiver of sharks in enough quantity to matter, you will surely have plenty of time to turn your first draft blog posts and your sturdy framework of site content into a high-quality meal.
Reciprocal Linking and Google PageRank: Blogrolling sites that you want to be connected to can lead to reciprocal linking. The nature of the blogosphere lends itself to linking. The process of exchanging links with other websites is called Reciprocal Linking.
Search Engine Optimization (SEO) Checklist for Google Search and Bing Search: Here's a checklist to help you optimize a new website for both Google and Bing. Please note that both search engines have a lot of overlap in terms of what they consider important for SEO, but there are some platform-specific tips as well.
Search engine optimization (SEO) works like a champ: I collected all of my personal blog articles to-date on Search Engine Optimization (SEO) and have been handing them out to folks who still believe that SEO is snake oil and I thought I would share them with you, too, since most of you students of blogging actually want your words, your passion, and your voice to be heard.
Search Engine Optimization Articles: Welcome to the Chris Abraham Search Engine Optimization page. Please scroll down for my SEO blog articles. I decided I wanted to write a useful "what is SEO and technical SEO" primer for the visitor; however, you can access all of my SEO articles beneath. Again, thanks for visiting! I hope this resource is useful.
Search isn’t about search anymore, it’s about social: What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement.
Search Success Hinges on Site Speed: When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title.
SEO + Social = ORM: The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.

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Related content: Technical SEO, On-Page SEO, and Site Optimization Services from Chris Abraham; Search Engine Optimization (SEO) Checklist for Google Search and Bing Search; Is It Better to Make Secondary Pages Non-Indexable or Let Google Decide?

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