Online Reputation Management Services

In today's digital age, your online footprint is permanent. Every image, comment, post, and tweet shapes how your brand is perceived. At Gerris, we specialize in Online Reputation Management (ORM), offering strategies to ensure you are seen in the best possible light on the internet. You can hire me right now via my freelancer page on Upwork or feel free to self-schedule a 30-minute call with me.

Our Approach to ORM

Our global team, spread across five continents, provides round-the-clock support, preparing you for potential social media crises or mitigating the impacts of existing ones. We understand the importance of controlling your online search results, which can often contain outdated, misleading, or incorrect information.

Key Features of Our ORM Services:

• 24/7 Global Support: Our international presence ensures timely assistance, anytime, anywhere.
• Search Results Management: We aim to push undesirable search results to the background, making them virtually invisible to the average internet user. With 90% of users never going past the first page of search results, our focus is to keep the negative content out of the top results.
• Proven Strategies: Leveraging our extensive experience and credibility, we employ effective tactics without engaging with negative content, which can otherwise enhance its visibility.
• Comprehensive Campaigns: Our campaigns are designed for long-term success, starting with an intense initial effort followed by ongoing maintenance to ensure lasting results.
• Empowerment: Unlike other services, we believe in handing over the control of the campaign mechanisms to you, ensuring you're not dependent on us indefinitely.

Our Process

1. Initial Assessment: We begin with a thorough analysis of your current online reputation.
2. Strategic Planning: Developing a custom strategy tailored to address specific challenges and objectives.
3. Implementation: Employing a mix of SEO tactics, content creation, and social media management to improve your online presence.
4. Monitoring and Adjustment: Continuous monitoring of the campaign's effectiveness, making adjustments as needed.
5. Maintenance and Handover: After stabilizing your online reputation, we offer the option to transfer control of the campaign to you, or we can continue to manage it on your behalf.

Long-Term Commitment

An ORM campaign is a marathon, not a sprint. It requires time, patience, and consistent effort to shift the search engine's perception of what content is most relevant and valuable. Our goal is to reposition negative results far below more positive and neutral content, gradually diminishing their visibility.

Why Choose Gerris?

• Experience: We've successfully managed complex ORM challenges, demonstrating our capability to handle even the most difficult situations.
• Flexibility: Our services are designed to adapt to your specific needs, whether you choose to take over the campaign or continue with our support.
• Transparency: All intellectual property, domain names, and content developed during the campaign are yours to keep.

Pricing and Engagement

Our services are offered on a retainer basis, with billing at the start of each month. This approach allows us to dedicate the necessary resources upfront to address your ORM needs effectively, gradually shifting towards more cost-efficient maintenance activities. You can hire me right now via my freelancer page on Upwork or feel free to self-schedule a 30-minute call with me.

Ready to Transform Your Online Reputation?

With Gerris, negative search results no longer have to be a looming threat to your brand's image. Let us help you turn the tide, ensuring your online presence is as positive and impactful as possible. Contact us today to learn more about how our Online Reputation Management services can benefit you.

More Information About ORM Services by Chris Abraham and Gerris Corp

Gerris understands that your online reputation is essential to your success. In today's digital world, potential customers, partners, and investors often form their first impressions of you based on what they find online. That's why we offer comprehensive ORM services to help you take control of your online narrative and build a positive reputation.

Our ORM services include:

• Search engine optimization (SEO): We will work to improve your website's ranking in search results for relevant keywords, pushing negative results down to the bottom of the page.
• Content creation and management: We will create high-quality, positive content that tells your story and showcases your expertise.
• Social media monitoring and management: We will monitor your social media presence for negative comments and mentions, and take steps to address them promptly.
• Online review management: We will encourage your customers to leave positive reviews online, and help you respond to negative reviews in a professional and constructive manner.
• Reputation crisis management: If you are facing a reputation crisis, we will help you develop a plan to mitigate the damage and restore your reputation.

Why choose Gerris for your ORM needs?

• We have a proven track record of success. We have helped businesses of all sizes improve their online reputations.
• We are a team of experienced professionals. Our team has the knowledge and expertise to get the job done right.
• We are committed to providing you with personalized service. We will work with you to understand your unique needs and develop a customized ORM plan that meets your goals.
• We are transparent and accountable. We will keep you informed of our progress and provide you with regular reports on your results.

Contact us today to learn more about how our ORM services can help you build a positive online reputation.

Additional Information:

• It is important to note that ORM is a long-term process. It takes time and effort to see results.
• We do not guarantee that we can remove negative content from the internet. However, we can help you push it down to the bottom of the page and make it less visible.
• We offer a variety of pricing options to fit your budget.

We look forward to hearing from you!

FAQ: Online Reputation Management (ORM) Services by Gerris

Q: What is Online Reputation Management (ORM)?
A: ORM is a practice aimed at shaping public perception of individuals or businesses on the internet. It involves managing online search results to highlight positive content and minimize negative, misleading, or outdated material that can adversely affect how you or your brand are viewed online.

Q: How does Gerris approach ORM?
A: Gerris adopts a global approach with a team available 24/7 across five continents to prepare for or mitigate social media crises. We focus on controlling online search results through strategic planning, implementation, and ongoing maintenance, ensuring your online presence is positive and impactful.

Q: What are the key features of Gerris' ORM services?
A: Our services include 24/7 global support, management of search results to push down undesirable content, use of proven strategies without engaging with negative content directly, comprehensive campaigns for long-term success, and empowering clients by eventually handing over control of the campaign mechanisms.

Q: What does the ORM process at Gerris involve?
A: Our process starts with an initial assessment of your current online reputation, followed by strategic planning, implementation of various tactics (SEO, content creation, social media management), continuous monitoring and adjustment, and maintenance with an option for handover.

Q: How long does an ORM campaign typically last?
A: ORM is a marathon requiring a long-term commitment. While immediate efforts may show results in 6-8 weeks, maintaining a positive online presence is an ongoing process. Typically, campaigns run for a year with the bulk of the effort in the first 4 months, followed by a stabilization and maintenance phase.

Q: Why choose Gerris for ORM?
A: Gerris has a track record of successfully managing complex ORM challenges. Our flexibility, transparency, and commitment to personalized service ensure that we can adapt to your specific needs and provide a customized plan that meets your goals.

Q: Can Gerris remove negative content from the internet?
A: While it's challenging to remove content permanently due to caching and mirroring, our goal is to make negative content less visible by pushing it down in search results, effectively making it a "needle in a haystack."

Q: What are the pricing and engagement terms for Gerris' ORM services?
A: We operate on a retainer basis, billing at the beginning of each month. Our pricing model is designed to allocate resources efficiently, focusing on aggressive initial efforts followed by more cost-effective maintenance activities.

Q: Is ORM a quick fix for managing online reputation?
A: No, ORM requires time, patience, and consistent effort. It's about gradually shifting the search engine's perception and maintaining a positive and relevant online presence rather than a quick fix.

Q: What happens after the first year of an ORM campaign?
A: After the first year, you have the option to take over the campaign maintenance or continue with our services for ongoing monitoring and management. All intellectual property and assets generated during the campaign will be yours to keep.

For more information or to start transforming your online reputation with Gerris, contact us today. You can hire me right now via my freelancer page on Upwork or feel free to self-schedule a 30-minute call with me.

Glossary of Terms for Online Reputation Management (ORM)

1. Online Reputation Management (ORM): The practice of controlling or influencing an individual's or organization's reputation on the internet. It involves managing search engine results to present positive and accurate content to the public.

2. Digital Footprint: The information about a person that exists on the internet as a result of their online activity.

3. Search Results Management: The process of influencing the visibility of specific content in search engine results, aiming to highlight positive content and diminish the visibility of negative content.

4. Social Media Crisis: A situation where negative content or feedback spreads rapidly through social media channels, potentially damaging an individual's or organization's reputation.

5. SEO (Search Engine Optimization): The practice of increasing the quantity and quality of traffic to your website through organic search engine results.

6. Content Creation: The process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.

7. Social Media Monitoring: The process of using tools to continuously scan the web for mentions of specific keywords, phrases, or brands, and analyzing that information for further action.

8. Online Review Management: The practice of monitoring and influencing the online reviews about an organization or individual, including responding to reviews and encouraging satisfied customers to leave positive feedback.

9. Reputation Crisis Management: Strategies and actions taken to mitigate the damage of a crisis affecting an individual's or organization's public image.

10. Global Support: Assistance provided to users or clients worldwide, often around the clock, to address and manage their concerns or issues promptly.

11. Initial Assessment: The first step in ORM, where the current state of an individual's or organization's online reputation is analyzed.

12. Strategic Planning: The process of defining a strategy, or direction, and making decisions on allocating resources to pursue this strategy, especially for handling online reputation.

13. Implementation: The action of putting a decided plan into effect to manage online reputation, involving various tactics like SEO, content creation, and social media management.

14. Monitoring and Adjustment: The continuous process of tracking the effectiveness of ORM strategies and making necessary adjustments to improve outcomes.

15. Maintenance and Handover: The phase in an ORM campaign where ongoing efforts are made to keep the online reputation stable, with an option to transfer control of these efforts to the client.

16. Empowerment: In ORM, enabling clients to take control of their online reputation management processes after a certain period of professional assistance.

17. Search Engine Results Page (SERP): The page displayed by a search engine in response to a query by a user, where management focuses on enhancing positive content visibility.

18. Negative Content: Online information that can be harmful or damaging to an individual's or organization's reputation.

19. Campaign Mechanisms: Tools, strategies, and processes employed during an ORM campaign to manage and improve online reputation.

20. Intellectual Property (IP): Creations of the mind, such as inventions; literary and artistic works; and symbols, names, and images used in commerce, which can be developed during ORM efforts.

21. Domain Names: The addresses of websites developed as part of ORM strategies to enhance positive online presence.

22. Retainer Basis: A billing arrangement where clients pay in advance for professional services, commonly used in ORM services to fund ongoing campaigns.

23. Aggressive Attack: In ORM, a focused effort to quickly improve or repair an online reputation by pushing down negative search results.

24. Search Engine's Perception: The algorithms and criteria used by search engines to rank content in search results, influenced by ORM tactics to favor positive content.

25. Defensive SEO Tactics: Strategies used to protect and improve an entity's presence in search engine results, often in response to negative content or a reputation crisis.

26. Online Narrative: The story that is told about an individual or organization on the internet, shaped by various content including articles, blogs, and social media posts.

27. Sanitization Campaign: An ORM strategy aimed at cleaning up negative online content and improving the visibility of positive and neutral information.

28. Visibility Management: The process of controlling which content appears more prominently in online search results or social media feeds.

29. Chaff and Flare Tactics: Techniques used in ORM to distract and divert the search engines' attention from negative results to more positive or neutral content.

30. Long-Term Commitment: The understanding that ORM is an ongoing process requiring sustained efforts over time to maintain and improve online reputation.

More ORM Information

Online reputation management (ORM) is the practice of making people and businesses look their best on the Internet.  To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading, or outdated material which can adversely influence how web searchers view them.

Gerris understands that we live in a world where the Internet records everything and forgets nothing – every photo, comment, post, status update and tweet about your brand can be stored forever.

Our Online Reputation Management (ORM) services will help you prepare for a social media crisis before disaster strikes or help you mitigate the damage that a current crisis could be causing. Our team is based in 5 continents, which means someone is on hand 24/7 around the clock to help assist your should a crisis arise.

You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page – i.e. the first 10 results. 99% of searchers never look beyond the second page. We will work to get the undesirable results as far from those first two pages as possible.

Our proven and well-refined methods as well as our long-established credibility gives us particular efficacy in influencing top search results. We don’t engage the negative results, as this actually makes them more attractive to the search engines. We employ an assortment of tactics to chaff and flare, to draw the search engines’ attention to positive and neutral results, and away from the problematic negative results .

It is not possible to make information on the Internet disappear unless the people who put the information online in the first place take it back down again – even then, the data is often mirrored elsewhere or cached and re-served by the likes of Google and The Wayback Machine. The method is to make the undesirable results needles in haystacks – it can be there, but only people really intent on finding it will come across it.

An online search results sanitization campaign is a long-term commitment, much like treating a cancer. It begins with a period of intense assault on the problem to beat the negatives down followed by a on-going low-level maintenance regime to keep them down. A campaign is heavily front-loaded with the ongoing maintenance being very low cost – we can also turn those maintenance operations over to you, together with any infrastructure, content, and domain names we may have set up during the campaign.

Unlike many other companies in this field, we have no interest in holding you hostage over the years by keeping control of the mechanisms of the treatment. We are happy to turn that over to you once we get you in the clear, or if you prefer, provide you the service of keeping up the defense, however you prefer.

An online search results sanitization campaign requires subtlety convincing the search engines that what they previously believed – i.e. that the currently highly-ranked negative results are indeed some of the most valuable and relevant results – is no longer true, and that the neutral and positive content that we identify or create is far more valuable and relevant and therefore should rank highly, pushing the negative results down into the obscurity of lower rankings.

This requires a bit of time, 6-8 weeks of concerted effort generally, to get results moving away from where the search engines have long believed them legitimately to stand, toward the new state that we desire, with those negative results far below the neutral and positive ones.

Once we get the results moving and out of stasis, we keep them moving until we are happy with the results, then maintain them in place, so that the negative results (which naturally have their own legitimacy in the eyes of the search engines) do not move back up again. It is a bit like braces on a child’s teeth which are then followed by a retainer that keeps them straight and prevents them from slipping back to their original crooked state.

Even the largest, well-known companies have used defensive SEO tactics in the face of crisis and unfavorable publicity. It works for them, and it will work for you. Negative search results are a controllable problem that can be solved with diligence and know-how. Unlike other common types of crises, negative search results will not disappear without action. However, unfavorable publicity that you may have received years ago that is still affecting perceptions about your brand can be dealt with and have its negative impact neutralized.

We have resolved difficult SEO solutions – probably far worse than yours - in the past and come out on top. With our vast network and effective systems, we are able to provide an viable, permanent solution to most online reputation problems, and we will help with yours as well.

Generally, campaigns run a year, with the bulk of the effort in the first 4 months. After the first five to six months have passed and we have achieved a stable new order with the negative results well-buried, we will be happy to turn the maintenance over to you, if you wish, or we can continue to maintain the defensive systems for you until the end of the year. After the first year, we’re happy to continue monitoring your online reputation and maintaining your defensive systems for as long as you choose to retain our services.

That said, all of the work, all the domain names, and all the IP we generate for you is yours and we’re happy to turn it over to you if you like, after the year-long contract is completed.

We bills on a retainer basis, i.e. at the beginning of the month before beginning operations. As mentioned, the effort, and the billing is front-loaded to allow an aggressive attack to beat down the negative results soundly, then backing off over time focusing over more on the lower-resource work of stabilizing the results in order to allow you to save money. You can hire me right now via my freelancer page on Upwork or feel free to self-schedule a 30-minute call with me.