Skip to content. | Skip to navigation

Navigation

Personal tools
You are here: Home / Blog

Official Chris Abraham Blog

| filed under: , , , ,
Chris has had a web presence since 1993 and started blogging in 1999. Here Chris Abraham's official blog.
Reddit Is The 800-pound Gorillaphant In The Room

Reddit Is The 800-pound Gorillaphant In The Room

reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is.

Reddit Is The 800-pound Gorillaphant In The Room - Read More…

You Must Commit To Reddit To Succeed

You Must Commit To Reddit To Succeed

My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until you really commit to reddit.

You Must Commit To Reddit To Succeed - Read More…

The quantum mechanics of blogger outreach

The quantum mechanics of blogger outreach

Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.

The quantum mechanics of blogger outreach - Read More…

How one author won over the gun buff message boards

How one author won over the gun buff message boards

In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, but if gold were that simple to collect, everyone would be loaded.

How one author won over the gun buff message boards - Read More…

Don’t Ignore Message Boards In Your Social Media Marketing Strategy

Don’t Ignore Message Boards In Your Social Media Marketing Strategy

The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working-class heroes like forums and message boards, preferring exciting new money to boring old money. But isn’t any kind of money good?

Don’t Ignore Message Boards In Your Social Media Marketing Strategy - Read More…

Spotlight on Abraham Harrison Team Member Nina Martin

Spotlight on Abraham Harrison Team Member Nina Martin

Ms. Nina Martin is the perfect example of a go-getter who landed her dream job right out of college. She’s evidence that hard work and long hours can put ya right where you need to be, which luckily in her case, is working on business development at Abraham Harrison.

Spotlight on Abraham Harrison Team Member Nina Martin - Read More…

Testimonial from Miriam's Kitchen

Testimonial from Miriam's Kitchen

We’re proud to share the testimonial that Jenn Roccanti, Assistant Director of Development at Miriam’s Kitchenwrote for us after Abraham Harrison helped them promote their participation in Give to the Max Day: Greater Washington on November 9th.

Testimonial from Miriam's Kitchen - Read More…

Fire For Effect When You Can’t Get A Bead On Your Market

Fire For Effect When You Can’t Get A Bead On Your Market

I’ve run a social media marketing agency since Autumn 2006. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target–and that’s OK. We’ve worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn’t always clear how. B2B seems to be the least confident that social can help them but I believe we have really sorted it out: What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him.

Fire For Effect When You Can’t Get A Bead On Your Market - Read More…

Document Actions