Official Chris Abraham Blog
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Earned-media micro-influencer marketing primer
Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding. Micro-influencers are everyday consumers who have 500 – 5,000 highly engaged followers around relevant topics.
The secret to Mastodon’s success will be mastering the hyperlocal vertical
Mastodon can still be a flash in the pan. It could be that exciting nightclub that’s all shtick and theme that nobody connects to and never returns to. Hopefully, after Mastodon goes through its eventual extinction event, there are some really great instances left for the rest of us.
Initial impressions of the TomTom Adventurer Outdoor GPS Watch
It’s simple, it’s a fitness watch first and a GPS adventure watch second, at least that’s how I am using it for now.
Healthcare Needs Social Media Influencer Marketing
There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.
All social media sites should offer profit sharing and ad revenue
There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.
Savory Crêpes
These versatile, multipurpose crepes, and the variations that follow, are great for savory fillings. Keep a stack on hand in the freezer for unexpected guests. The crêpes will quickly defrost at room temperature, then separate with ease.
The implications for PR if Twitter goes away
Twitter is more alive and vibrant today than ever before. It’s become as essential to real-time communication as amateur radio, broadcast radio and television, the cellular spectrum, POTS dial tone, water, sewage, electricity, and the internet. But it’s not uniquely essential to public relations, marketing, or advertising any more.
Even real news is fake because of internet content decontextualization
The NYT, the WaPo, WSJ, etc, are getting so beat up because there’s no discernment between the proper rigorous reporting and journalism and the endless torrent of anti-Trump screeds in the form of op-eds and columns.
March is Heaven for Concept2 Erg Challenges
March and April are super-awesome months if you love the working out on a Concept2 rowing ergometer. There's both an individual challenge in the form of the Mud Season Madness and a virtual team challenge fifteen days later, the World Erg Challenge.
The future of Twitter is as a protected essential public utility
This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation.
There’s nothing in the middle of the road but yellow stripes and dead armadillos
How many clients and customers do you really need to buy that Philip Johnson home and that Range Rover SVAutobiography DYNAMIC for your family to squirrel enough profit away to retire at 50?
PSA: your virtual online friends are part of your family
People love you. People care about you. And your business. And your employees, colleagues, and gigs. While only a few will accept the moniker of fanboi, so many others will be forever casually attached.
Paid online influencer marketing is fully mainstream
Whether you choose to use online influencer marketing, go down the micro-influencer marketing rabbit hole, or go with sponsored links or native advertising, the state of the sponsored content biosphere is mature and everyone’s doing it in a desperate attempt to really get some attention of some interested parties—so so should you, too.
Join Team Grotto for the Virtual Team Challenge starting January 1
Concept2 2017 Virtual Team Challenge VTCIf you have access to a Concept2 Indoor Rower then I invite you to join Team Grotto for the Virtual Team Challenge starting January 1.
Crock-pot chicken just changed my entire life
Wondered what to do with all these chicken pieces until I remembered that I own an awesome-ass slow cooker Crock-Pot.
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that?
Tips to Survive City Riding on Bikeshare
Good luck and please keep the rubber down — I am proud and happy to have so many of you all around me on the city streets. Every day, my D.C. is feeling more and more like my Berlin did.
All your best content may now be considered fake news
While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.
How to upgrade your Concept2 indoor rower to a PM5 today
If you have a Concept2 erg and haven't retrofitted your Model A, B, C, D, or E Indoor Rower to the PM5 performance monitor, I most highly recommend the splurge of $160-$180, depending on the model of your rowing machine.
Best erging shoes for rowing indoor rowers
I have been doing my erg sets rocking Saucony Jazz running shoes since I was actually running in legit waffle-soled Jazz trainers back in my University rowing team.
Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.
Search isn’t about search anymore, it’s about social
What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement.
What content to blog for Google success
What to Write? It’s diabolically simple. I have at least a dozen topics that you can write immediately. And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. What’s more, they will be just about as evergreen as you’re likely to ever get. And it’s so simple you’re going to kick yourself.
Rowing pneumonia
Last week, I felt like crap. Finally, the day before Thanksgiving, I huffed and puffed to my motorcycle and puttered down the clinic.
The more the messier for content marketing SEO success
Populism 2017 — stop trying to appeal to your Headmaster or the Yale Law Journal, the future’s in that other bubble, a bubble where your choice of words and how you write them color your writing as much as does the content.
TRX suspension trainer straps review and exercises
I love my TRX Suspension Trainer Straps. These days, I have it set permanently attached to my apartment's front door with the included door anchor.
Only Put Water into Your Body in this Adapted Water Fast
I have never posted an infographic until today but this one is really smart: while a water-only fast can surely do amazing things to cleanse your body, it's also has some potentially dangerous side-effects.
Skinny and Company Coconut Oil Testimonial
Testimonial for the micro-influencer marketing and influencer marketing work my company, Gerris Corp, did for Skinny and Company Coconut Oil.
SEO + Social = ORM
The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.
Search + Social = Online Reputation Management
I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation.com, Gerris, or for Status Labs: too little content online!
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