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Facebook Personal Profiles can no longer be connected to Buffer Publish

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You can no longer connect personal Facebook Profiles to Buffer Publish, and from July 26, 2018, you will no longer be able to post to Facebook Profiles that were previously connected. You will still be able to connect and manage Facebook Pages and Groups.

Facebook Personal Profiles can no longer be connected to Buffer Publish

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I have been using Buffer to queue posts across both my Facebook Personal Profile as well as across my Gerris, Chris Abraham, and Socialmedia.biz Facebook Pages. While this will not hurt any of my clients—as they're all converted to Facebook Pages—it will bum me out. So, the day of reckoning is July 26, 2018. 

Notice From Buffer

According to a notice from Buffer, "Facebook has decided to make a number of changes to their platform to improve their ecosystem and prevent spam and misuse. One of these changes includes removing the ability for third-party apps (such as Buffer Publish), to post to personal Facebook Profiles on your behalf. This change comes into effect on July 26, 2018, and in preparation, we have disabled new Facebook Profile connections."

Facebook Profiles vs Facebook Pages

Also, according to Buffer, "we believe that Facebook is also actively encouraging people to use tools like Buffer Publish for their business or organization, rather than personal use. They are continuing to support the use of Facebook Pages, rather than personal Profiles, for things like scheduling and analytics."

Check You Own Social Sharing Services

This is probably something that is going to also affect users of HootSuite, Sprout Social, Agora Pulse, Sendible, EveryPost, SOCi, Social Pilot, CoSchedule, MavSocial, Friends+Me, Crowdfire, Edgar, Post Planner, Tailwind, SocialOomph (one of my favorites), Sprinklr, Oktopost, Falcon.io, Hubspot, Salesforce Social Studio, Social Hub, Spredfast, Likeable Hub, NUVI, and maybe even Surefire Local—any platform that allows you to post to Facebook Profiles as well as Facebook Pages.

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Jul 18, 2018 09:05 AM