Official Chris Abraham Blog
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Use the Theory of Everyone to Build Your Twitter Followership
While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.
American Exemplarism Over American Exceptionalism
What makes American exemplarism different is that it demands that we care for more than just our credibility, pride, and saving face. It demands that we lead by example and not by decree.
Do You Focus on the Most Popular and Ignore the Rest in Social Media?
Engage in the thousands and even the millions, if possible, and allow your quaternary, quinary, senary, septenary, octonary, nonary, and denary markets define themselves.
Burnish your brand’s reputation, don’t ‘manage’ it
Reputation management is not about dressing up mistakes. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
The Online Community Is Inexorably Global: Are You?
Humans are provincial; Americans doubly so. In fact, we online human-Americans oftentimes can’t think past our sweat pants, ironic T, and bunny slippers when it comes to being online.
In praise of social media mediocrity
Social media rewards consistency, persistence, and attention, even if it isn't super-service or if you take a full 24-hours to respond to a query or concern.
How to Take Control of your Online Reputation
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR.
Unison Names Chris Abraham as Social Media Director
Chris Abraham will be responsible for the direction and leadership of Unison’s social media practice bringing his skills to their global client base.
Unison Names Chris Abraham Head of Social Media Practice
One of the web’s most influential social media practitioners and evangelists, Chris Abraham has been named Director of Unison’s social media practice .
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