Online Perception Management Services

Online Perception Management (OPM) is the art and science of controlling how you or your brand is perceived online. In today's digital age, the first impression most people have of you or your brand comes from online search results. My services ensure that this first impression is not only positive but accurately reflects the narrative you wish to present. This includes controlling personal websites, social media profiles on platforms like LinkedIn, IMDB, CrunchBase, and ensuring that all content about you or your brand is managed effectively. You can hire me right now via my freelancer page on Upwork or feel free to self-schedule a 30-minute call with me.

Comprehensive Online Perception Management Services

Online Perception Management (OPM) transcends traditional Online Reputation Management (ORM). While ORM is reactive, focusing on mitigating negative search results after they appear, OPM is a proactive, strategic approach designed to build and maintain a positive online presence. It's particularly crucial for high-value and high-net-worth individuals who, due to their status, might find themselves targets of unfounded allegations or negative attacks. You can hire me right now via my freelancer page on Upwork or feel free to self-schedule a 30-minute call with me.

Here's a comprehensive breakdown of the services involved in OPM, highlighting how they armor against negative reputation attacks and support online crisis response:

1. Strategic Content Creation and Management

• Personal Branding: Crafting a personal brand that reflects your values, achievements, and the narrative you want to present to the world.
• Content Development: Producing high-quality, engaging content that highlights your contributions, achievements, and philanthropic efforts. This includes articles, blogs, press releases, and feature stories on reputable platforms.

2. Search Engine Optimization (SEO)

• Personalized SEO Strategies: Custom SEO tactics to ensure your content ranks highly on search engines, making positive information about you more accessible.
• Keyword Management: Identifying and optimizing for keywords associated with your name and brand to control search narratives.

3. Social Media Optimization and Management

• Profile Optimization: Enhancing your profiles across platforms like LinkedIn, Twitter, Instagram, and more to reflect your brand accurately.
• Active Engagement Plans: Developing a schedule of regular updates, posts, and interactions to keep your profiles dynamic and engaging.

4. Digital Footprint and Image Control

• Online Monitoring: Continuously tracking what is said about you online to manage your digital footprint effectively.
• Image Management: Curating and promoting positive images, videos, and other multimedia content across the web and social media.

5. Third-party Website Collaboration

• Partnerships and Features: Collaborating with authoritative sites for feature articles, interviews, and guest posts to spread your positive narrative.
• Review Management: Strategically managing reviews and testimonials across various platforms to ensure they reflect your true value.

6. Crisis Management and Prevention

• Crisis Planning: Preparing for potential crises with a comprehensive plan that includes rapid response strategies, message development, and scenario planning.
• Crisis Response: Offering swift ORM services to address negative incidents or press, ensuring a balanced online narrative.

7. Legal and Technical Support

• Right to be Forgotten Requests: Assisting with the submission of requests to search engines to remove outdated or irrelevant information.
• Technical SEO: Addressing technical aspects of your online presence to prevent and mitigate negative SEO attacks.

Gerris and Chris Abraham's Unique Approach

While OPM is not solely about fighting against negative search results, it serves as an effective armor against online reputation attacks, particularly for those often targeted by spurious claims. In times of ORM crisis or when facing a targeted attack, the foundational strength built through OPM can significantly aid the online crisis response campaign. Gerris Corp, under Chris Abraham’s guidance, offers a blend of ORM and OPM services. This dual approach not only addresses immediate reputation threats but also builds a resilient, positive online presence that can withstand future challenges. You can hire me right now via my freelancer page on Upwork or feel free to self-schedule a 30-minute call with me.

This comprehensive suite of services ensures that high-value and high-net-worth individuals maintain control over their online perception, safeguarding against and responding effectively to any reputation challenges that arise. With Gerris and Chris Abraham, clients receive not just crisis management but a forward-thinking strategy that prepares and protects their online legacy.

Why Are Online Perception Management Services Essential?

In a world where over 95% of shoppers research products, services, and individuals online before making decisions, owning the top search results for your name or brand is paramount. Negative or outdated information can significantly impact your reputation and, by extension, your business opportunities and personal life. My approach to Online Perception Management ensures that search engines and AI platforms prioritize content that positively reflects your brand, effectively burying any undesirable content where it is unlikely to be found.

Why Choose Chris Abraham and Gerris Corp?

With over thirty years of combined experience in the online reputation and digital marketing sphere, Gerris Corp brings a wealth of knowledge and expertise to every project. Our bespoke strategies are tailored to meet the unique needs of each client, ensuring the best possible outcomes. Whether you're looking to manage a crisis, build a positive online presence from the ground up, or enhance your existing online image, my team and I have the skills and experience to make it happen.

Our services are not just about suppressing negative content; they're about creating a robust online presence that reflects the true value and quality of your brand or personal image. We leverage the latest in SEO, content creation, digital PR, and social media marketing to ensure that your best foot is always forward.

My Experience and Expertise My journey in digital strategy began in the early days of the internet, evolving as the digital landscape grew. This extensive experience, combined with a deep understanding of the nuances of online perception, allows me to offer unparalleled services in managing and enhancing online reputations. From crisis management to proactive reputation building, my strategies are designed to withstand the challenges of the ever-changing online world.

In conclusion, if you're a high-net-worth individual or a brand looking to control your online narrative, I'm here to help. With Gerris Corp, you're choosing a partner that understands the importance of your online image and knows exactly how to manage it effectively. Let's work together to ensure that when the world looks for you online, they see exactly what you want them to see. You can hire me right now via my freelancer page on Upwork or feel free to self-schedule a 30-minute call with me.

FAQs on OPM Services

Q: What is Online Perception Management (OPM)?
A: Online Perception Management is a strategic approach to creating and maintaining a positive online presence for individuals or brands, focusing on crafting the desired narrative across digital platforms.

Q: How does OPM differ from ORM?
A: While ORM (Online Reputation Management) is reactive, addressing negative content after it appears, OPM is proactive, focusing on building and sustaining a positive online image and presence from the outset.

Q: Why is OPM important for high-net-worth individuals?
A: For high-net-worth individuals, a positive online image can influence business opportunities, personal relationships, and overall public perception, making OPM crucial for maintaining their reputation and legacy.

Q: What services are typically included in OPM?
A: OPM services include strategic content creation, search engine optimization (SEO), social media management, digital footprint monitoring, crisis management, and legal and technical support.

Q: Can OPM services remove negative online content?
A: While directly removing negative content can be challenging, OPM strategies focus on diluting its impact by promoting positive content and improving the individual's overall online narrative.

Q: How does SEO contribute to OPM?
A: SEO enhances the visibility of positive content about an individual or brand in search engine results, making it a critical component of controlling online perception.

Q: What role does social media play in OPM?
A: Social media platforms are key to crafting and disseminating the desired narrative, allowing for engagement with audiences and the promotion of positive content.

Q: How does OPM handle online crises?
A: OPM includes preemptive strategies to prevent crises and responsive tactics to mitigate their impact, ensuring a swift and effective online crisis management response.

Q: Is OPM a short-term or long-term strategy?
A: OPM is a long-term strategy, requiring ongoing efforts to maintain and adapt the individual's or brand's desired online narrative over time.

Q: How is success measured in OPM?
A: Success in OPM is measured by improved online visibility of positive content, better control over the online narrative, and reduced impact of negative content.

Q: Can OPM improve my personal brand?
A: Yes, OPM is designed to enhance personal branding by ensuring that the online content reflects the individual's desired image and accomplishments.

Q: How often should my online perception be reviewed?
A: Regular monitoring is crucial, with reviews recommended quarterly to adapt strategies to any changes in the online landscape or personal objectives.

Q: What is digital footprint control in OPM?
A: It involves managing all online content and profiles associated with an individual or brand to ensure consistency and positivity across the web.

Q: How does OPM address negative reviews?
A: OPM strategies include addressing legitimate concerns raised in reviews while also promoting positive feedback to balance the narrative.

Q: What is the first step in starting OPM services?
A: The first step is a comprehensive audit of the current online presence to identify areas for improvement and develop a tailored OPM strategy.

Q: Can OPM services guarantee the removal of all negative online mentions?
A: While removal of all negative mentions can't be guaranteed, OPM effectively reduces their visibility and impact through strategic content promotion.

Q: How does OPM interact with privacy concerns?
A: OPM considers privacy critically, employing strategies that protect personal information while enhancing online perception.

Q: Does OPM work for businesses as well as individuals?
A: Yes, OPM strategies can be tailored for both individuals and businesses to control their online narratives.

Q: Can OPM help with search engine result rankings?
A: Absolutely, part of OPM involves using SEO strategies to improve the ranking of positive content on search engine results pages.

Q: What makes OPM by Gerris and Chris Abraham unique?
A: Gerris and Chris Abraham's OPM services stand out due to their personalized approach, combining decades of digital strategy expertise with innovative solutions tailored to each client's unique needs.

Online Perception Management Glossary of Terms

• Online Perception Management (OPM): The practice of proactively shaping and influencing the public's perception of an individual or organization online through strategic content creation and dissemination.

• Online Reputation Management (ORM): The process of monitoring, identifying, and influencing an individual's or organization's digital reputation and public perception.

• Search Engine Optimization (SEO): The practice of increasing the quantity and quality of traffic to a website through organic search engine results.

• Content Strategy: The planning, development, and management of content—textual, visual, or multimedia—across digital platforms to achieve specific goals.

• Digital Footprint: The information about a person that exists on the Internet as a result of their online activity.

• Crisis Management: The process of preparing for and managing any emergency or unexpected event that negatively impacts an individual, company, or organization's reputation.

• Social Media Optimization (SMO): The use of social media networks to manage and grow an organization’s message and online presence.

• Keyword Optimization: The process of researching, analyzing, and selecting the best keywords to target to drive qualified traffic from search engines to a website.

• Backlink: A link from one website to another. Backlinks from authoritative sites positively influence a site's SEO ranking.

• Personal Branding: The practice of marketing people and their careers as brands, emphasizing a unique value proposition.

• Digital Strategy: A plan that uses digital resources to achieve business goals or solve business problems.

• Reputation Analysis: The process of monitoring and evaluating the public's perception of an individual or organization.

• Sentiment Analysis: The use of natural language processing to identify, extract, and quantify subjective information in source materials.

• Influencer Marketing: A form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess an expert level of knowledge or social influence in their field.

• Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

• Google Analytics: A web analytics service offered by Google that tracks and reports website traffic.

• Domain Authority: A search engine ranking score that predicts a website's ability to rank on search engine result pages (SERPs).

• Privacy Management: The process of handling, storing, and disposing of personal information in a secure manner that complies with legal requirements.

• Public Relations (PR): The practice of managing the spread of information between an individual or an organization and the public.

• Algorithm Update: Changes made to a search engine's algorithms to improve the quality and relevancy of search results.

• Brand Monitoring: The process of tracking various channels to find mentions of your brand and analyze what is being said about it.

• Content Curation: The process of gathering information relevant to a particular topic or area of interest to add value for audiences.

• Digital PR: The use of digital and social technologies to manage the awareness and understanding, reputation, and brand of a company or organization, through the purposeful influence of exposure via digital media.

• Engagement Rate: A metric that measures the level of engagement that a piece of created content is receiving from an audience.

• Hashtag Strategy: The deliberate use of hashtags on social media platforms to increase the reach of a post and engage with a specific community or topic.

• Online Monitoring: The process of using tools to continuously scan the web for mentions of specific keywords, phrases, or complex queries.

• PageRank: An algorithm used by Google Search to rank web pages in their search engine results.

• Reputation Repair: The process of mitigating the effects of negative online mentions or content and improving the public's perception of an individual or organization.

• Social Listening: The monitoring of a brand's social media channels for any customer feedback and direct mentions of the brand or discussions regarding specific keywords, topics, competitors, or industries.

• User Experience (UX) Design: The process of creating products that provide meaningful and relevant experiences to users, involving the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.