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Marketing Online and Around the World
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Alumni Chris Abraham and Mark Harrison, who met on GW’s crew team, run a Washington, D.C.-based digital PR company that has a global reach.
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Social Network Profiles are Not Fancy Personal Home Pages
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Creating a space for your members to “show off” or “express themselves” is less important than giving members to interact. They crave connection and will pursue any perceived connection such as shared interests, hometowns, movies, orientation, or schools.
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Social Media Marketing (SMM)
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Online Reputation Management and Crisis Response
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You can’t control online conversation unless you participate. You’ll never be able to control what's being said about you online like you can with Main Stream Media (the press, TV, magazine, etc). Don’t even try.
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Online Reputation Management (ORM)
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The Legacy of Abraham Harrison LLC
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Abraham Harrison specialized in online reputation management, social media marketing, and blogger outreach.
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About Abraham Harrison LLC
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Traditional advertising, public relations, and marketing agencies are spending a lot of money and poaching a lot of talent to convince you they get how to reach folks online, but they don't. They're putting lipstick on a pig. Madison Avenue doesn't get it, 50-year-old firms don't get it, and your local PR shop doesn't get it either.
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Consulting Services
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The following menu may look expansive, but it isn't. We're a new media marketing and new media PR firm -- with well over a decade of experience in web strategy and emergent technology.
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Online Publicity Services
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Traditionally, a publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, or for a work such as a book or movie. Publicists usually work at large companies handling multiple clients.
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Training Services
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Part of what we do at Abraham PR is teach. We can do and teach. Really. From teaching blogging courses at the Writer's Center to on-site academic lectures, one of our primary goals is mindshare.
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People are Already Talking About You
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The Internet is neither a place nor a destination. One cannot broadcast to the Internet and there is very little correlation between throwing money at online advertising and building brand equity online.
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Advice on Starting and Growing an SNS
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The main reason why SNS’s are so appealing is not because people are exhibitionists but because people crave connection and community. Too many folks who are jumping onto the Social Network Services bandwagon lost site of what an SNS actually is, including the real motivations for joining them as a registered member.
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