Chris Abraham

Don’t Ignore Message Boards In Your Social Media Marketing Strategy: The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working-class heroes like forums and message boards, preferring exciting new money to boring old money. But isn’t any kind of money good?
Located in Blog
Twitter is what Second Life wasn't: light, cheap and open and that's why it'll outlive the hype cycle: I run into many skeptics who believe that Twitter is rife with the sort of hype associated with the ascent and crash of Second Life. This is not true. Twitter is suffused with hype, for sure, but it is a much different and more sustainable hype than Second Life.
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How one author won over the gun buff message boards: In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, but if gold were that simple to collect, everyone would be loaded.
Located in Blog
How to prune your Twitter following: 3 tools to help you master the art of unfollowing
Located in Blog
Tweet like Guy Kawasaki for Twitter success: Inside Twitter tips from a Silicon Valley entrepreneur
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The future of Twitter is as a protected essential public utility: This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation.
Located in Blog
The implications for PR if Twitter goes away: Twitter is more alive and vibrant today than ever before. It’s become as essential to real-time communication as amateur radio, broadcast radio and television, the cellular spectrum, POTS dial tone, water, sewage, electricity, and the internet. But it’s not uniquely essential to public relations, marketing, or advertising any more.
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Reduce your Twitter bloat with ManageFlitter, SocialOomph, & CrowdFire: While it’s important to have followers, it’s equally important to have room to breathe and room to follow.
Located in Social Media Marketing (SMM)
When a bot writes a Hallmark Christmas movie based on a 1,000 hours of Hallmark Christmas movies: Keaton Patti tweeted this at 10:34 AM on 12 Dec 2018: "I forced a bot to watch over 1,000 hours of Hallmark Christmas movies and then asked it to write a Hallmark Christmas movie of its own. Here is the first page." This is honestly the funniest thing I have ever read in my entire life.
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