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Be kind for everyone you meet is fighting a hard battle
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Kindness is not an absolute. Kindness only exists in the eyes and the mind of the recipient of the kindness.
Located in
Blog
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Why promoting a brand takes perseverance
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Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.
Located in
Blog
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Kindness opens many doors online
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While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Located in
Blog
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Skinny and Company Coconut Oil Testimonial
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Testimonial for the micro-influencer marketing and influencer marketing work my company, Gerris Corp, did for Skinny and Company Coconut Oil.
Located in
Blog
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The state of the blogger outreach union ten years on
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The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in
Influencer Marketing (IM)
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Influencer marketing should not be about collecting influencers
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The worst thing about the internet has been the commodification of friendship
Located in
Influencer Marketing (IM)
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Influencer outreach is more PR than marketing or advertising
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Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
Located in
Influencer Marketing (IM)
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My influencer marketing tools of the trade
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I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.
Located in
Influencer Marketing (IM)
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Earned media blogger outreach is alive and well!
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Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah!
Located in
Influencer Marketing (IM)
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The quantum mechanics of blogger outreach
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Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
Located in
Influencer Marketing (IM)
