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Influencer Outreach is one of the services that sets Gerris apart from other Digital PR firms.

While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.

Influencer Marketing is one of the services that sets Gerris apart from other Digital PR firms.

Influencer Relations is one of the services that sets Gerris apart from other Digital PR firms.

The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers

The worst thing about the internet has been the commodification of friendship

Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.

Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.

We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!

Whether you choose to use online influencer marketing, go down the micro-influencer marketing rabbit hole, or go with sponsored links or native advertising, the state of the sponsored content biosphere is mature and everyone’s doing it in a desperate attempt to really get some attention of some interested parties—so so should you, too.