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Has Second Life Cut Its Mullet?: Two Years Later, I Venture Back Into the World We All Forgot
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Twitter is what Second Life wasn't: light, cheap and open and that's why it'll outlive the hype cycle: I run into many skeptics who believe that Twitter is rife with the sort of hype associated with the ascent and crash of Second Life. This is not true. Twitter is suffused with hype, for sure, but it is a much different and more sustainable hype than Second Life.
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In 'Poor but Sexy' Berlin, Brands Need to Understand Casual: To Market Successfully, You Need to Know the College-Kid Mentality
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