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2007 Google Apps Case Study: Abraham Harrison manages a successful virtual business using Google Apps Premier Edition
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I was doing some searches on Google about Abraham Harrison, my first digital PR agency, and found this amazing old gem from 2007. AH was an earliest adopter of Google Apps and Google wrote a case study about the agency. I was living in Berlin at the time.
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Online Reputation Management (ORM)
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About Abraham Harrison LLC
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Traditional advertising, public relations, and marketing agencies are spending a lot of money and poaching a lot of talent to convince you they get how to reach folks online, but they don't. They're putting lipstick on a pig. Madison Avenue doesn't get it, 50-year-old firms don't get it, and your local PR shop doesn't get it either.
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Advice on Starting and Growing an SNS
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The main reason why SNS’s are so appealing is not because people are exhibitionists but because people crave connection and community. Too many folks who are jumping onto the Social Network Services bandwagon lost site of what an SNS actually is, including the real motivations for joining them as a registered member.
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Consulting Services
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The following menu may look expansive, but it isn't. We're a new media marketing and new media PR firm -- with well over a decade of experience in web strategy and emergent technology.
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Gerris Corp was founded as a boutique virtual company
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Gerris Corp was founded as a boutique virtual company, the second incarnation of agencies designed to be distributed and global.
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Halloween 2007 Influencer Campaign for The Pew Campaign for Fuel Efficiency
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Back in 2007, during Halloween, my company, then named Abraham Harrison, landed Pew as a public affairs online influencer marketing client for the 2007 Energy Bill for the National Environmental Trust (NET).
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I have worked remotely since 1996
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I have worked remotely since 1996, first because I was backpacking around the world as a photographer but, later, as I transitioned from photography to technology as an open-source developer, later called LAMP, and now called Full-Stack.
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Online Publicity Services
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Traditionally, a publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, or for a work such as a book or movie. Publicists usually work at large companies handling multiple clients.
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Online Reputation Management and Crisis Response
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You can’t control online conversation unless you participate. You’ll never be able to control what's being said about you online like you can with Main Stream Media (the press, TV, magazine, etc). Don’t even try.
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Online Reputation Management (ORM)
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People are Already Talking About You
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The Internet is neither a place nor a destination. One cannot broadcast to the Internet and there is very little correlation between throwing money at online advertising and building brand equity online.
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