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Social Media Marketing (SMM)

Social Media Marketing
Why 9Round should be using SOCi for social media management

Why 9Round should be using SOCi for social media management

OK, this may well be my weirdest post ever, so bear with me. This isn't actually happening; it's theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing gym.

Why 9Round should be using SOCi for social media management - Read More…

Take your bloggers and social media influencers to lunch

Take your bloggers and social media influencers to lunch

Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee, a burger, a bourbon?

Take your bloggers and social media influencers to lunch - Read More…

Launch your social campaign with guns blazing!

Launch your social campaign with guns blazing!

When I have a client that needs something launched in a big way I go at it with guns-blazing.

Launch your social campaign with guns blazing! - Read More…

Reduce your Twitter bloat with ManageFlitter, SocialOomph, & CrowdFire

Reduce your Twitter bloat with ManageFlitter, SocialOomph, & CrowdFire

While it’s important to have followers, it’s equally important to have room to breathe and room to follow.

Reduce your Twitter bloat with ManageFlitter, SocialOomph, & CrowdFire - Read More…

SOCi allows me to load up on topical social content and then let go

SOCi allows me to load up on topical social content and then let go

What makes SOCi so perfect for me is that whenever I post something to my bandit 9Round Penrise Square bandit accounts, they always look really nice unlike those terrible posts that people drop into places like Facebook and Google+ where the stupid URL is in the post, where it really shouldn’t be, at least on Facebook.

SOCi allows me to load up on topical social content and then let go - Read More…

Take your bloggers and social media influencers to lunch

Take your bloggers and social media influencers to lunch

Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.

Take your bloggers and social media influencers to lunch - Read More…

Unison Names Chris Abraham as Social Media Director

Unison Names Chris Abraham as Social Media Director

Chris Abraham will be responsible for the direction and leadership of Unison’s social media practice bringing his skills to their global client base.

Unison Names Chris Abraham as Social Media Director - Read More…

Surefire Social introduces SurePulse "webmaster tools"

Surefire Social introduces SurePulse "webmaster tools"

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta.

Surefire Social introduces SurePulse "webmaster tools" - Read More…

In praise of social media mediocrity

In praise of social media mediocrity

Social media rewards consistency, persistence, and attention, even if it isn't super-service or if you take a full 24-hours to respond to a query or concern.

In praise of social media mediocrity - Read More…

Blog2Social removes all social sharing pain

Blog2Social removes all social sharing pain

Share your blog posts customized for each network, automated and scheduled at the right time on social media profiles, pages and groups.

Blog2Social removes all social sharing pain - Read More…

Kimberly-Clark uses social quiz to woo talent

Kimberly-Clark uses social quiz to woo talent

Kimberly-Clark created a BuzzFeed-inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark.

Kimberly-Clark uses social quiz to woo talent - Read More…

All social media sites should offer profit sharing and ad revenue

All social media sites should offer profit sharing and ad revenue

There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.

All social media sites should offer profit sharing and ad revenue - Read More…

Healthcare Needs Social Media Influencer Marketing

Healthcare Needs Social Media Influencer Marketing

There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.

Healthcare Needs Social Media Influencer Marketing - Read More…

Five social media courses make one social media strategy meal

Five social media courses make one social media strategy meal

Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.

Five social media courses make one social media strategy meal - Read More…

Social Network Profiles are Not Fancy Personal Home Pages

Social Network Profiles are Not Fancy Personal Home Pages

Creating a space for your members to “show off” or “express themselves” is less important than giving members to interact. They crave connection and will pursue any perceived connection such as shared interests, hometowns, movies, orientation, or schools.

Social Network Profiles are Not Fancy Personal Home Pages - Read More…

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